From the personalized coffee mugs at your local Starbucks to the 10-year-old t-shirt emblazoned with a high school logo that your cube-mate insists on wearing every casual Friday, promotional products are all around you. But just how effective are these branded gifts and giveaways?
Incredibly powerful, according to MP Mueller, author of The New York Times’ small business blog, You’re the Boss. Mueller arrives at this answer by way of a letter opener. But this isn’t just any letter opener. “In the clear acrylic handle,” Mueller writes, “float[s] a mini uterus with two pills strategically placed where the ovaries normally reside, alongside the drug’s name…”