Tag Archives: National Retail Federation

Put a Masculine Spin On Your Back-to-College Promotional Products

According to the National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey released a few weeks ago guys will be out-spending and out-buying their females co-eds in back-to-college merchandise. So if you are planning a marketing campaign to target university students you better be sure to include some promotional products that appeal to the males in this demographic.

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