Tag Archives: marketing

Pinnacle Promotions Goes Mobile

Buyers Can Now Shop For Branded Merchandise On-The-Go

Pinnacle Promotions, a top 50 ASI distributor of branded merchandise, logo apparel and giveaways, announced the launch of its much-anticipated mobile website today. The launch complements an award-winning website used by some of the most recognizable brands and organizations in the world by enabling its clients to search for products even when not in the office.

Screen shot 2013-10-23 at 1.23.24 PM“The way our clients are shopping for promotional products is changing at an exciting and unprecedented rate,” says Mitch Weintraub, founder and CEO of Pinnacle Promotions. “We wanted to be one of the first to support that trend.”

Being at the head of the pack has been a hallmark of Pinnacle Promotions throughout its 20-year history and what has propelled it to the top. Its ecommerce website was the first of its kind. It also pioneered the 24-hour turnaround through its RocketShip 24-Hour Express Service™ and originated the idea-generating service through its IdeaKit™, both of which have been emulated throughout the industry.

More than 30% of promotional product web searches take place on mobile devices. In an industry where customizing apparel, drinkware, gifts and other promotional items is more than a one-step transaction, designing an experience around a small screen was no easy task.

“Our clients come to us because they know we’ll get it right,” says Rob Nelms, Vice President of Marketing. “That kind of thinking permeated every decision we made with regards to how to design our mobile site. With an approval rating that is through the roof, we had a high bar to reach.”

The same, convenient features that set the Pinnacle Promotions website apart from the rest are integrated into its mobile site. Customers can easily find a product they are interested in, request a quote, request a sample or share an item via email or various social media channels.

About Pinnacle Promotions, Inc. (www.pinnaclepromotions.com)
Since 1994, the world’s leading companies and organizations have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique promotional products quickly, and with the quality expected from an industry leader. Make the Right Impression ™ with Pinnacle Promotions. Please call 800.351.4226 or follow us at facebook.com/pinnaclepromotions for additional information.

Pinnacle Promotions

New Food & Beverage Marketing Guidelines Could Affect Brand Value… and More

A few weeks ago, the President & CEO of the Association of National Advertisers (ANA) put out the following video blog about the association’s new initiative to develop and implement a system of generally accepted brand valuation standards – a system that, he says, our economy currently lacks.

In the video, Bob Liodice discusses the relationship between marketing and brand value. He is a firm believer that investing in the former is essential for the growth of the latter “If we don’t invest in marketing activities,” he says, “we could be damaging our brand value.”

The video comes in the midst of efforts from the Obama administration and the Interagency Working Group on Food Marketed to Children to cut back on the amount of junk food marketing and advertising initiatives specifically geared toward kids. Strict new guidelines have been proposed that could potentially cut current food & beverage advertising expenditures by 20%, reducing total sales by businesses in this industry by $30 billion in as little as a year. Of course, there would be job losses to go along with that dollar amount – 378,000 jobs over a four-year period, according to the ANA.

However, these brands won’t only be losing money and manpower. As Liodice notes in his video, marketing efforts directly relate to brand power, so if marketing initiatives are cut, brand value will also take a hit. He says that “we know empirically that strong brands means strong operating results, which means higher shareholder equity…organizations that have strong brands have a higher stock market value than those that do not.” Putting restrictions on how and to whom members of the food & beverage industry can advertise might not just affect these companies’ employees and profits, but our economy as a whole.

Continue reading

The Can Grip: for When It’s So Cold, You Don’t Need Koozies

Punxsutawney Phil may have predicted an early spring this morning, but that doesn’t mean the cold weather is behind us. We’ve still got a few weeks of chilly temperatures to go, so there’s no need to pack your beach bags full of swimsuits and koozies just yet.

The bright side of this (and the side Phil was facing when he came out of his hole) is that you don’t even need koozies to ensure that your brew will stay nice and frosty; Mother Nature will be doing it for you. All you have to do is keep your warm hands off of your cold can, and there’s no better way to do that than with the Can Grip.

The concept behind the Can Grip is one of those simple-yet-brilliant ones that we wish we’d come up with first, but it makes us so happy that we’re just glad someone invented it. The product adds a whole new dimension to your friends telling you to “get a handle on yourself” when you’ve had one too many celebratory drinks at the post-game party; it makes it easy to hold your drink without warming it up when you’re wearing gloves outside; it’s got a built-in coaster on the bottom to keep a can steady on any surface, from the tailgate to the sidewalk…the perks of this magnificent product are endless.

Continue reading

Related Posts Plugin for WordPress, Blogger...