loyalty programs

The Low-Down on Loyalty Programs

“Loyalty” is one of these buzz words that marketers cannot escape.

In the most literal sense of the word, “loyalty” implies that a person or group of people is faithful to another person, country, group, or cause. For the business world, “loyalty” alludes to the fact that a brand’s customers will choose its offerings, despite being faced with a slew of competing choices. Whether customers remain loyal because of low prices, convenience, superior service, and/or exceptional products or services, some element that they weight heavily in the purchasing process stands out in their minds and warrants a commitment.

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