London Olympics

The Olympics: Associating a Memory with a Tangible Product

There’s something great about years ending in an even number. No, it’s not because I have some form of OCD; it’s because those years are Olympic years! Though it’s still a month away, I have to say, I’m pretty excited about the London Olympics.

This is me as a mascot. It kind of looks like me, if I was blue and had one eye. Oh and if I played tennis. The tennis part might be more of a stretch than anything, really.

Olympic Mascot

Read more about the Summer Olympics

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London Olympics’ Mascots: Coming Soon to Promotional Apparel Near You

London 2012 Olympic Mascot Wenlock and Paralympic Mascot Mandeville

Pictured at left, the Olympic and Paralympic mascots for the 2012 London Games are intended to be futuristic beings, representative of the tech savvy times in which we are living. Wenlock and Mandeville are targeted at kids, who have already responded positively to their introduction. The beings each have a single eye made out of a camera lens, a London taxi light on their heads, and friendship bracelets modeled after the Olympic rings on their wrists. According to an article about Wenlock and Mandeville in the Times Online, imprinted merchandise featuring the two characters will include promotional apparel, keychains, toys, and an array of other items.

Keep reading to learn about the buzz surrounding Wenlock and Mandeville’s unveiling.

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