If you have ever been given the task of purchasing corporate holiday gifts for your clients or customers, you know it can be very overwhelming. You want to make sure you are giving a gift that will show your customers that you truly appreciate their business but you must also stay within your budget. Here is a helpful list of things to consider when buying corporate holiday gifts.
1. Who will be receiving this gift? Who is your target?
Let’s be honest, we’d love to give gifts to everyone we’ve done business with but we have to zero in on our target, our best customers. Find out the demographics on your best customers if you don’t already know. Are they mostly female/male? Is there a specific age that most of them fall into? Can you pinpoint interests or hobbies that they all have in common? If your top customers work in an office and sit behind a computer… a desktop gift or computer accessory gift would be ideal. Or maybe your target is largely females who have an interest in entertaining… a houseware or entertainment gift would be appreciated. This key information will help you when selecting what gifts to purchase. It pays to really understand your target demographic before researching gift options.