Tag Archives: logo apparel

It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

If you work as a graphic designer or with graphic designers in any capacity, no doubt you are familiar with the Pantone Matching System, which is the standard color matching system across pretty much all industries.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2014 is Radiant Orchid.
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Last year’s color was green. Lots of things are green. Not all that many things are “radiant orchid.” Our team worked very hard to find promotional or customized marketing products around the office that are orchid. We found these two things that are close.

orchid1orchid2

To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in radiant orchid?

Pinnacle Promotions

Tradeshow season is coming!

Tradeshow season is coming!

When the holidays come to a close, most businesses can count on one thing: the start of tradeshow season. January brings with it some of the largest and innovative tradeshows of the year. Starting with CES and PPAI in Las Vegas and rolling into car shows, boat shows, and wedding shows that will eventually dominate the spring. There are almost 1,000 tradeshows in January alone across the United States.

Ido Leffler recently wrote a stellar blog post on tradeshows, “How to Dominate Any Tradeshow, and Why Even Solo Entrepreneurs Should Try.” Leffler focuses on two main points:
…People want two things:
• They want to be entertained.
• They want free stuff.

Leffler explains that you can entertain people in a number of ways. First, by exhibiting a creative booth space. Something more than just a folding table. And then, it is imperative that you give people your time. Screen shot 2013-12-18 at 9.52.29 AM

As for the free stuff, Leffler states that this is “Manifesto Rule Numero Uno.”

“Turn the convention hall into a walking billboard about you and your brand. Conventioneers love tote bags. Why? Because there are tons and tons of free stuff to be had, and after about two hours they are going to need something to carry the swag in. We always order thousands of great tote bags. No cheap paper or thin cotton for us. Our bags are big, bright, and unique, and by day two we try to make sure that every single person in the hall is carrying one. Be shameless and be fun. Slap your logo on the bag, add some bright colors, and make sure that people instinctively smile when they see it. Have tons of product to give away at the booth, and give it away freely. Don’t be one of those guys withholding the good stuff for the “big guys.” Instead, be the guy with the product that everyone is using and talking about. Freely distributing swag (even if it costs you) is in your best interests; you want those walking adverts wandering the convention.”

Last year, promotional reusable bags and customized cinch bags were top-sellers for Pinnacle Promotions. They are great surfaces for your corporate logo, and you can guarantee that all the other items that people collect at the tradeshow will then be stuffed inside YOUR bag. As Leffler states, they are going to need a place to keep all the other swag!Screen shot 2013-12-18 at 9.34.45 AM

Humor is another way to get people to remember your name. The Learning Revolution, by Gordon Dryden and Dr. Jeannette Vos explains that one of the keys to memory is emotion. Make them laugh, make them smile, and they will remember you. The blah blah blah is always popular for every type of tradeshow because it makes people smile, and could possibly help to spark a conversation.
PL4140hiresThis is a stress ball AND a device holder!

Are you headed to a tradeshow this January? What’s the best promo item you ever received at a tradeshow?

Pinnacle Promotions

The best gift I ever received was…

The best gift I ever received was…

Pinnacle Promotions is hosting a contest to give away our top picks for Holiday Thank You Gifts. I am ineligible to enter.
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However, I still want to have the chance to tell everyone about the best present I ever received.

I am a life-long Houston Oiler fan, who has converted into a Houston Texans fan. Three years ago, my husband gave me tickets to the Houston Texans vs. Tennessee Titans football game in Nashville, only a few hours from where I live. I had never before been to an Oilers or Texans football game, home or away.

GameFrametasticMy husband purchased amazing seats to the December game. He booked a beautiful hotel in the heart of Nashville. Who just happened to be staying at the hotel? Why, the Houston Texans team, staff and flight crew were all staying at the hotel. By chance, we became fast friends with the flight crew before we even knew who they were. That friendship led to player introductions, too-numerous-to-count photos, sideline passes and life-long friendships.

While Pinnacle Promotions is not giving away tickets to the Texans-Titans football game, we are giving away a fabulous gift pack of items from our top picks of promotional, customized Thank You Gifts for end of the year giving.

What is the best gift you ever received? CLICK THE FOLLOWING LINK and tell us. You just might win! ENTER HERE!

Pinnacle Promotions

“That’s a Tier 2 problem.” Ummmm…what?

“That’s a Tier 2 problem.” Ummmm…what?

My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?

Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!

Four-color process
: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables

Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.

Pinnacle Promotions

Are You a Promo Hoarder?

According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.promfi infographic_11f1ec510dbe285b39baca0385b3afef

The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.

It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. scottypsThere was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after.  Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.

Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.

Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office?  Tell us: Are you a promotional products hoarder?

Pinnacle Promotions

halloween4

Top 10 Uniforms as Halloween Costumes

We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!

10. Police Officer – Regular or S.W.A.T style.

9. Doctor – Regular or Zombified.

8. Nurse – Regular or Sultry.
Nurses

7. Football player – Extra points for the consistent team branding throughout.

6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.

5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it!
Screen shot 2013-10-30 at 9.19.45 AM

4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest.
Hogwarts

3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”

2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!

And the #1 “Uniform as Halloween Costume” is…(drumroll please)

1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”

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Tell us, did we miss anything? What is your favorite uniform as Halloween costume?

Pinnacle Promotions

Megan’s Trend Spotting: 90’s Fashion

One of the trends in retail for the past few years has been the resurgence of 1990’s fashion. Walk into any hip retail establishment and you will find flannel, straight leg denim, vintage hoodies, leggings, and designer clothing featuring large logos.

 

This flow in the current of the fashion world has reached promotional apparel. While walking the 2013 PPAI Expo in Las Vegas, I spotted various styles that brought me back to the 90’s. I could just hear Eddie Vedder singing “Evenflow.” Check out some of my discoveries from the Expo. The pictures included below are from the Alternative Apparel booth- they represented this 90’s trend effortlessly. Contact us for more details, many of the pieces you see will be added to our site in the next few weeks.

Patterned tops are predicted to be huge for 2013. How cool would your logo look screen-printed in 1 color on a camouflage tee? Or try a baseball tee with stars printed on the arms and a solid body- definitely an attention grabber!

This trendy “grunge” style would work well for the college/university demographic, bars/restaurants and even more casual corporate environments.

What was your favorite piece of clothing worn in the 1990’s?

Megan
Merchandising Manager

Megan’s Trend Spotting: Shades of Green and Blue

It has been a busy month for the Merchandising Department at Pinnacle Promotions. First, a few of us attended the PPAI Expo in Las Vegas; the new products for 2013 are amazing! We are working now to add our favorites to the website. And personally, I was also able to attend the Atlanta Apparel Show at AmericasMart last week. This show focused on 2013 Women’s apparel and accessories. I was able to use this retail outlet to trend forecast for our promotional apparel market.

Entrance to the January 2013 Atlanta Apparel Show

One of the big trends I saw at both shows was the use of color. Shades of green and blue were very prevalent in many collections. As you may have seen in Lee’s post, Emerald Green is the Pantone color for 2013.

 

Bella + Canvas PPAI Expo Las Vegas 2013

I was happy to see these two colors dominate the offerings at the Apparel show as well as at the PPAI Expo. Both colors are easy for most complexions to wear. And with various shades available, it will be easy to find one to suit your brand. Here are my favorite women’s fashions in green and blue.

The Serena Blouse: Beautiful vertical pleats along the front and back, creating a flattering fit. Shown in Vivid Jade.

The Women’s Flowy Simple V-Neck Tee.   With fashion forward details, this drop sleeve tee has a relaxed fit and super soft hand. Shown here in Blue Marble.

Alternative Apparel Meegs Eco Jersey Ugly Stripe Tank: Stripes look fresh in green and chocolate. This tank is made from a polyester/cotton/rayon blend, has a flattering rounded bottom and racerback. Shown in Eco True Avocado/Eco True Brown Stripe.

The Emma Pullover. Perfect corporate casual 3/4 sleeve sweater. Featuring 3 button plackets along the front shoulders and subtle puff sleeves. Pictured above in Pacific Blue.

Port Authority Ladies Crosshatch Ruffle Blouse:  Feminine details like ruffled placket and front and back darts make this shirt a winner. Shown above in Chambray Blue. Also available in Deep Blue.

And I had to throw in one accessory. I am loving the Lexi Wristlet! Shown here in Turquoise, this case will accomodate a smartphone, credit cards and more. Perfect for running errands or a night on the town!

If you see something you like, feel free to contact us! Stay tuned for more Trend Spotting posts in the weeks to come!

Megan

Merchandising Manager

 

 

 

 

 

Megan’s Product Pick of the Week: Nike Golf for 2013

I know it is January, but I am already dreaming of spring. And we here in Atlanta are expected to reach the upper 60’s later this week! What bliss! Springtime and golf go hand and hand. This past week the PGA Tour hit Hawaii. Check out the latest PGA news here. It’s very cool to see what Nike, Adidas and Callaway gear the pros are sporting.

Whatever the climate on the green, you and your brand will want to look sharp for 2013. Check out these new arrivals from Nike Golf.  With Nike’s DRI-Fit fabric technology and on-trend color choices, the recipient will be comfortable and look stylish on and off the course.

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Megan’s Product Pick of the Week: the Stormtech Cirrus H2Extreme Bonded Shell

One of my favorite things about my job is that I get to preview new merchandise and work with different vendors from all over the world. Recently, I met with a few key people at Stormtech, a Canadian based apparel brand that specializes in offering quality outerwear to the corporate apparel market. Since 1977, Stormtech has been delivering performance outerwear for the masses. All of their products are designed, developed and tested in Canada.

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