They may not be as eye-catching as the Oscar Mayer Weinermobile, but LinkedIn is now engaging in mobile marketing, too, (mobile in the traditional sense of the word, as in utilizing motor vehicles) with promotional automotive items and the introduction of the LinkedIn Today coffee trucks. The trucks started riding around the streets of New York and San Francisco this past Monday morning offering free, locally-brewed coffee and “hot news” to those who stop by. This is all part of a marketing campaign to promote LinkedIn Today, the social networking site’s new personalized news product for business professionals.
31
Mar
2011