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Launchpad Calling Mission Control: We’re Headed into an iCloud

Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.Moscone Center
Steve Jobs addressed a crowd of 5,200 developers at the 2011 Worldwide Developers Conference in San Francisco yesterday, and while he didn’t announce the release of the iPhone 5 (which members of the tech world had already guessed), he did speak about a number of updates to the company’s software that will improve functionality – and, likely, sales – of Apple’s already easy-to-use products such as the MacBook, iPad, and iPhone. And if you’ve always wanted to be a pilot or an astronaut, I’m sure that some of these new products and services will catch your ear.

Indeed, some of the features of Mac OS X 10.7 Lion sound like they were developed by NASA: we’ve got Mission Control, which makes it easy for Mac users to quickly navigate among apps and spaces; Launchpad, which allows users to find and launch apps from where they left off the last time they were closed; and iCloud, Apple’s own cloud-based file storage system that gives users the ability to access music, videos, images and more from any Apple device without having to upload them from their Mac to their iPod to their iPad (and so on).

iOS 5, the operating system used by mobile devices (the iPhone, iPod Touch, and iPad), also features a number of significant changes that make things both easier and more efficient for users. The camera is accessible via a shortcut from the lock screen, and all devices will be equipped with iMessenger, a conversation platform that allows individuals to carry on a single conversation (free of charge) between various iOS devices. Much like Blackberry’s BBM platform, iMessenger facilitates communication between iOS users via Wi-Fi or 3G to cut back on text messages.

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New and Unique Promotional Products: Making your life easier one gadget at a time!

It seems like every day a different gadget is being developed to make your life more simple.  Whether you need to protect your tablet, smartphone, or your desk looks like a sea of wires, there are new and unique promotional products available to clean up and organize every aspect of your life!

One of my personal favorite unique promotional products solutions is the cable drop.  A large stress in my life evolves from my struggle to reach the cord to my iPhone charger (that falls behind my dresser every day ). Each night I squish my face against the wall and stretch my arm to lengths I never knew imaginable just to retrieve this power cord. Continue reading

Promotional Media Storage Cases Help Promote Brand Awareness

As more and more people invest in gadgets such as Kindles, iPads, and blackberries it is important to have the right promotional media storage cases to store, charge, and protect them.

Just last Friday, Mashable reported that Kindle books were now outselling paperbacks on Amazon, just six months after e-books outsold hardcovers. Now, Amazon can say e-books are responsible for their $10 billion earnings in a single quarter.

As portable electronics grow in popularity companies should consider using promotional media storage cases to promote their brand or service. Whether a person uses there iPad in a coffee shop or a trade-show, people pay attention to the device and the case they store it in. Continue reading

Promotional Pet Products: Introduce Your Cat to… the iPad?

Welcome to this week’s edition of  “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.

Pinnacle Promotions takes pride in its extensive collection of promotional products. However, we may need to consider adding a new category in the near future: electronics for pets. We have many varieties of electronic gadgets and a wide array of promotional pet products, but a new iPad game called “Game for Cats” combines the two to entertain iPad owners’ feline friends. Keep reading…

iPad Hits Stores – and the Promotional Products Market

Yep that’s Apple’s new iPad, featured in its first television commercial that debuted during the Academy Awards on March 7th. Finally released on April 3, more than 300,000 iPads were sold on that first day alone, with more than 1 million apps and 250,000 e-books downloaded by users as well. One of my coworkers in the Web Development Department here at Pinnacle exclaimed last week how he was excited to be getting his tax refund as he was taking it straight to the Apple store to pick up his very own. I think I responded by saying very politely that I thought the iPad was “neat” but that I wasn’t quite sure the purpose it would serve for me (or the excuse I could use to spend the money to purchase one) as I already own an iPhone and MacBook. His response was some version of, “Me neither. I just want it.”

That answer my friends, is what brings us to one of the causes for what will inevitably be the success of the iPad, and anything else Apple conjures up for that matter – brand loyalty – to the point where Apple consumers can even define themselves by a connection to the brand (case in point – Apple’s “I’m a Mac” campaign). After all, it’s not every company that has consumers sleeping outside their stores just to be one of the first to buy their new product (recall the craze for Apple’s iPhone release back in summer 07). While I haven’t heard of anyone pulling out their sleeping bags yet, it seems to be just about on par with sales of its other devices and the Apple brand and its loyal consumers seem to be just as strong as ever.

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