December 10th, 2013
The best gift I ever received was…
Pinnacle Promotions is hosting a contest to give away our top picks for Holiday Thank You Gifts. I am ineligible to enter.
However, I still want to have the chance to tell everyone about the best present I ever received.
I am a life-long Houston Oiler fan, who has converted into a Houston Texans fan. Three years ago, my husband gave me tickets to the Houston Texans vs. Tennessee Titans football game in Nashville, only a few hours from where I live. I had never before been to an Oilers or Texans football game, home or away.
My husband purchased amazing seats to the December game. He booked a beautiful hotel in the heart of Nashville. Who just happened to be staying at the hotel? Why, the Houston Texans team, staff and flight crew were all staying at the hotel. By chance, we became fast friends with the flight crew before we even knew who they were. That friendship led to player introductions, too-numerous-to-count photos, sideline passes and life-long friendships.
While Pinnacle Promotions is not giving away tickets to the Texans-Titans football game, we are giving away a fabulous gift pack of items from our top picks of promotional, customized Thank You Gifts for end of the year giving.
What is the best gift you ever received? CLICK THE FOLLOWING LINK and tell us. You just might win! ENTER HERE!
December 3rd, 2013
“That’s a Tier 2 problem.” Ummmm…what?
My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?
Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!
Four-color process: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables
Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.
November 26th, 2013
According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.
The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.
It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. There was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after. Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.
Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.
Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office? Tell us: Are you a promotional products hoarder?
November 13th, 2013
Internet-banking giant ING and their sponsorship of perhaps one of the largest sporting events took a big blow in 2012.
“Superstorm Sandy” landed on the upper east coast starting on October 22 through October 31st, 2012. Hurricane Sandy would become the second-costliest hurricane in U.S. history. The ING New York City Marathon, which was scheduled to take place on November 4, went through a painful decision-making process that resulted in the full cancellation of the marathon only two days before the event.
With the cancellation, ING and the New York Road Runners club faced a hailstorm of criticism. Runners were upset the marathon was cancelled. Runners were upset the marathon was not cancelled sooner. Participants took to blogs and social sites to express their feelings. Race organizers faced a daunting PR challenge, but one not completely unique to events of this nature. What to do with all the race swag?
From t-shirts and clappers to the actual finishers medal, race organizers faced a difficult problem. In an effort to create goodwill among racers who couldn’t race and wanting to encourage people to sign-up for next year’s race they made an unprecedented decision. They would take every opportunity to get the gear to the 2012 registrants. When race entrants showed up to the 2013 expo to get their race bibs and promotional items, the 2012 registrants were directed to a location within the Javitz Center to receive the 2012 race shirt and their 2012 finisher’s medal.
Image by Robert Reese
The icing on the PR cake for ING and the NYRR came in the form of a poncho. In light of the events in Boston last year, race entrants were strongly discouraged from checking a bag at the race start for security reasons. Following the completion of the race, if a runner had not checked a bag they were directed to a special area of the race route. Upon exiting the official race area, runners were given a customized fleece-lined poncho.
The ING Marathon is not the first event to face a swag problem. Each year teams produce promotional items to acknowledge a sporting event that hasn’t happened yet. In the event that your team is playing in the big game, chances are the celebratory shirts and hats have already been printed. When the team loses, what to do with the promotional or marketing materials? Because of licensing agreements, most items are donated overseas.
The ING NYC Marathon organizers were able to heal some old wounds by giving 2012 runners their gear and medals. And, they were able to build good will with the 2013 by rewarding them for choosing the less convenient bag option. In this case, the ponchos went a long way towards swag redemption.
April 2nd, 2013
I see hundreds of pens a year. Some of them great, some not so great. I have become a little numb to the writing instrument category of promotional products. As a pen aficionado- I have my favorites and my go-to models when suggesting writing tools for various projects.
When the USA Snifty Pen came across my desk, I was brought back to my childhood! My favorite markers were scented, I used them all the time! Do you remeber those? My favorite was the mint scented ones. The Snifty pen has ten different scents to choose from! Each scent is actually infused into the rubber grip of the pen! Each of the pens scent color coordinates with the color accent grip and designer border wrap artwork. So fancy! And each pen is made in the USA! I am digging the Strawberry and Vanilla Cupcake models. Which one will be your favorite?
Check out the snifty pen and other out of the ordinary writing solutions here.
September 20th, 2012
This spring we helped one of our customers, Michelle find an inexpensive, unique item for her event. After looking through many promotional products in her price range, she decided to order a sample of the Flexible Promotional Vase.
After reviewing the product she was pleasantly surprised to find that the vase was not as thin as she expected and was “amazed and excited about the quality of the item”. She placed an order and purchased enough to display on her registration table as well as give as a gift to each person attending. Not only did the Flexible Promotional Vase act as a decorative piece on her table, but it also was very well received by her attendees. Everyone left with a quality branded vase which they could use in their home or office to display flowers. Michelle felt the vase had a “lot of bang for the buck”!
Read more about the Flexible Promotional Vase and watch our how-to video
June 26th, 2012
Having been in the Industry for over a year now, it takes a really unique product to catch my eye. Mugs, journals, reusable totes and pens all have their place in the world, but most are not super exciting. I mean, a cinch pack is usually just a cinch pack, right? Yawn.
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April 26th, 2011
The royal wedding is this Friday! Check our blog for daily updates featuring our favorite promotional products that celebrate the marriage of Prince William of Wales and Kate Middleton.
Across the pond in England, many promotional product suppliers are working with distributors to offer an array of “royal wedding” related inexpensive giveaways, including tea tins, bookmarks, bags, and even alcoholic beverages. According to Neil Saunders, consulting director of retail researchers Verdict, the sale of royal wedding merchandise could exceed $42.5 million (£26 million). UK based trade association for the advertising specialty industry, PROMOTA, has even gone so far as to create an entire web site for suppliers to upload images of wedding related products which they have designed.
With promotional options starting as low as $1 (royal crown bookmarks) and hitting prices as high as $3000 (an 18k white gold replica of Kate’s engagement ring), you can invest as much or as little as you would like in celebrating Friday’s royal nuptials.
Many people are throwing parties to watch the festivities with friends and family from home, so here are a few ideas on how to stage a memorable viewing party of your own using handmade and store-bought inexpensive giveaways.
Read full article…
September 27th, 2010
This past Saturday my husband and I had the pleasure of attending the first annual Grayson Blues & Brews festival in Grayson, GA. While the entrance fee was a bit on the steep side, the promise of an afternoon of free-flowing beer tastings, an event t-shirt and other inexpensive giveaways was enough to seal the deal. And with a rather large crowd, the event seemed to be a hit in the growing Gwinnett town.
September 7th, 2010
If you’re like me and spent your holiday weekend indulging in fine food and perhaps splurging on a little shopping trip too, you might be relieved to hear that September is National Coupon Month and there are plenty of inexpensive giveaways that can help you save money while promoting your brand as a reliable choice.
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