Bueller… Bueller…

I have to say I was in shock after hearing the news of director/writer/producer John Hughes’ unexpected passing earlier this month. It is always sad to hear of someone passing, but even more so when it comes too soon in one’s life.I may be a bit young to be quoting lines from his films, but that is just a testament to his work and the fact that he could relate to the youth of that generation and even those that followed. His most famous films (Sixteen Candles, Breakfast Club, Ferris Bueller) centered on the high school genre and revolved around one student’s woes or how a group of students interacted with one another.

Since the school year is beginning again for all of us in the real world, I thought it was appropriate to pay homage to one of the greats in the entertainment industry whom immersed himself in teen “dramedy”. We always want our kids to be prepared for whatever may come their way and Pinnacle is a great place to find supplies that make things a little easier. Not only do we have some stylish backpacks and cool functional USB drives, but we also carry the “not so fun” but necessary promotional items like pens and composition notebooks

So the next time you catch one of John’s flicks on TV or have nostalgia for those high school years just- “Don’t you, forget about me (Pinnacle)” for getting you geared up.

Sales and Marketing Production Assistant
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Posted by Admin in Current Events News, 0 comments

Express Your Beliefs with Promotional Signs and Presentation Tools

promotional signs and presentation toolsNews coverage has recently been inundated with stories and images of American citizens voicing concerns over President Obama’s proposed healthcare plan. With millions of Americans currently not holding any health insurance, and millions more currently underinsured, the government’s healthcare expenditure is out of control, and the whole country is in agreement that changes need to be made with urgency. However, opinions about how to revamp healthcare programs to conserve federal funds are far from unanimous. The on-going debate about Obama’s plan has led to a media frenzy, and neither the Republicans nor the Democrats have taken a clear-cut stance on the issue.

For years controversial topics such as this one have brought people with common beliefs together to fight for their shared convictions. Anything from animal rights, to anti-smoking, to green and sustainable initiatives, is enough to spur passionate dialogue from informed (and unfortunately sometimes, uninformed) citizens. Whether you are setting up a protest, or merely trying to direct peoples’ attention to a cause that you are dedicated to, it is important to prepare adequate signage and displays to effectively communicate your message. Your collateral needs to be bold enough to make a statement, but I would advise against setting up anything too permanent. Chances are that you will want to repeat your efforts in another location in the future, so your best bet would be to purchase presentation equipment that can be put up and taken down without a hassle. Also, consider transportation whenever you are planning for a cause-related event or rally. Can your display pieces be moved by a compact car? Or will you need to rent appropriate vehicles? Advance preparation will greatly benefit the execution of your event, and you will be more relaxed if you do not have to scramble for last-minute collateral and promotional materials.

To assist with your publicity efforts, we feature a wide array of Tradeshow Displays & Signage on our website. You can purchase items like portable tables and custom imprinted banners to enhance the professionalism of your staged protest or campaign. Passersby will be more likely to take notice of an attractively conveyed message, and if you do happen to capture press coverage, your organized rally will be taken more seriously than just a spontaneous get-together. Also, consider purchasing inexpensive giveaway items that support the objectives of your campaign. Items like pens or bumper stickers can gain serious promotional mileage, but make sure that you have adequate supply to distribute to all of the supporters in attendance.

As Americans, we are fortunate to be granted the right of free speech, and in accordance with that right, why not articulate your meaningful words on a customized promotional product or piece of promotional signage?

Marketing Coordinator
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Posted by Admin in How to Reach a Target Audience, 0 comments

Does Money Make the World of Promotional Products Go Around?


Original Artwork By Jodi Spong, Production Manager/Graphic Designer

They all say “money makes the world go around.” But in the contemplative words of Tim McGraw, “who are they?” Well, I guess the overwhelming majority of society has adopted this mentality, but that does not mean that this statement should be interpreted as law. Children are taught at a young age through the use of allowances to value money and spend it wisely, but too often kids grow up to become jaded and materialistic, losing sight of what is really important in life.

Promotional products can serve as valuable marketing tools to attract business, but they need to be properly integrated into a cohesive marketing mix to return optimal results. Relationship management is a critical aspect of running a company, and you want to take necessary steps to ensure that your brand is perceived positively among current and potential customers. You need not shell out big bucks to impress end users of your promotional products with expensive gifts; sometimes it really is the thought that counts.

In college I took a marketing course entirely based on the concept that the best companies, the ones which make the greatest impact on the world around them and therefore stand the test of time, are those that have a soul. Soulfulness is an admirable quality that comes from within a brand: it is the intrinsic principles and values that guide the company every single day, and it cannot be communicated adequately in a mission statement or companywide memo. Ultimately, every organization needs money in order to remain in existence, but there are many other important factors that must be present to create a strong brand identity.

I am not trying to discourage you from investing in costly customized executive gifts or gift baskets. These items promote your brand’s professionalism and appreciation for valued clientele. However, you can achieve comparable success by employing less expensive promotional products and coupling them with articulate, compelling imprint messages or underlying marketing sentiments.

One of my favorite examples of inexpensive, yet highly effective, marketing with promotional products is LiveStrong bracelets. These cheap bracelets started a movement across the country in support of the Lance Armstrong Foundation. Consumers can buy their own custom imprinted bracelets, featuring the word “LiveStrong,” to publicize their support for the charitable cause, while also helping fundraising efforts for the foundation.

The popularity of LiveStrong bracelets demonstrates how simple it is to use promotional products for good, and the potential benefits that can be reaped by associating your brand with meaningful causes. Show the public that your company has a soul by distributing items like EarthSmart™ pens and jotters with your logo. You can also give these products out in your office or workplace to set a precedent for environmentally conscious actions.

Another way to get the word out about your company’s unique culture is by customizing inexpensive promotional products with phrases (not slogans!) that your employees live by every day. Some examples may be “Do good to do well” for a bank or financial institution, or “Mindful matters” for an educational foundation or think tank. Any way that you can think of to illustrate your company’s mantras in a genuine way to your target audience can boost brand loyalty and recognition. Check out our Sales and Closeouts category to take advantage of our current deals.

The answer to the question posed in the title of this blog post is yet to be determined. Look within your company or organization to reach your own conclusion, as every business operates differently and has its own set of objectives. Whether you decide to shell out big bucks or just small change, I wish you the best of luck with whatever direction you choose to take with your promotional products purchases!

Marketing Coordinator
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Posted by Admin in Brand Identity and Corporate Logos, 1 comment

“Saved by the Bell”: The Pinnacle Years (Continued)

vauvau-high-school-lockersAnd now for Part Two of Friday’s blog tribute to “Saved by the Bell”… What better way to discuss promotional products than by relating them to a television series that impacted so many lives throughout its time on the air?

Kelly: Kelly Kapowski’s peppy personality, natural beauty, and adoration for her large family quickly made her America’s Sweetheart. When her father lost his job, she insisted on giving back the money he had given her to buy her dream prom dress to help with family expenses. For employees or clients who, like Kelly, possess the admirable qualities of selflessness and generosity, why not encourage them to pamper themselves for once, instead of only looking out for the well-being of others? Products featured in our “Pamper Yourself (Spa)” category can provide valued customers and staff with the necessary tools to relax and treat themselves to some “me” time.

Lisa: Lisa Turtle was always sassy, strong-willed, and most of all, stylish! For fashionistas like Lisa, our selection of Fashion Totes or Women’s Apparel will help them set the trends, as well as promoting your brand as hip and cutting-edge. In multiple episodes, Lisa’s friends often walked into her bedroom unannounced to find her doing aerobics along with a videotape. The popularity of Aerobics is undeniable, and items related to the fitness craze are great options to promote healthy exercise habits. Some of the newest (and in my opinion, coolest!) workout accessories to hit the market are balance boards. These pieces of equipment challenge the user’s coordination, core strength, and flexibility. And now, you can customize them with your brand logo and marketing message! Both men and women can utilize this innovative fitness tool, as it can definitely spice up an otherwise repetitive workout regimen.

Jessie: Jessie Spano’s determination, intellect, and competitive nature were admirable qualities that made her successful in any endeavor she undertook at Bayside. Whether she was advocating for women’s rights by criticizing Slater’s chauvinistic ways or attending protests related to preserving the environment, Jessie certainly spoke up for what she believed in. If you are looking for promotional gifts to please recipients dedicated to protecting the environment, consider items from our EarthSmart™ category. These selections are made from recycled materials, recyclable, and/or help conserve energy. In addition, Pinnacle donates a portion of the proceeds from sales of these items to 1% for the Planet so that the money can be put to good use by non-profit environmental groups. If the audience you intend to target with your promotional products is associated with philanthropic organizations, take a look at our Non-Profit/Associations category to find the perfect gifts or giveaways.

I hope you enjoyed these blast-from-the-past blog posts inspired by one of TV’s most memorable sitcoms as much as I enjoyed writing them! Next time you purchase promotional products, draw from the world around you (including the fictional world housed in your television screen!) for ideas, and take the characteristics of your intended recipient(s) into account when selecting ideal custom imprinted gifts.

Marketing Coordinator
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Posted by Admin in Product Placement in the Media, 0 comments

Order (with a zippered padfolio) in the court!

Did you know that people worldwide spent more than $18 billion dollars on promotional products last year? I have only just recently joined Pinnacle Promotions Inc. (you may have seen my debut on the Pinnacle blog with my contribution to last week’s What Not to Wear posting as Fashion Police Officer #2), and so am relatively new to the promotional products industry, but have quickly been able to understand the impact of promotional products and realize why companies are putting so much money into this market.

For the past year, I spent my days trying to further my legal career as a paralegal with a criminal defense law firm in Buckhead (shout out to my friends at Conaway, Strickler & Margolis, PC!). While I am happy to now be free to unleash my creativity in writing blogs rather than trying to contain it in writing procedural orders and motions (no offense to all the lawyers out there…), I cannot stop looking at all the promotional products that Pinnacle Promotions offers and thinking of how they could have benefited the law firm. It came at no surprise to me then that purchasers from the professional fields such as doctors, lawyers and CPAs rank in the top 10 among buyers of promotional products. From custom pens to business card cases to ceramic coffee mugs and more, it seems that everywhere I turn I envision an opportunity to print a name and logo on an item and instantly promote a brand. Here are some examples I chose for the legal field:

For the courtroom:
Leed’s Manchester Zippered Padfolio with a writing pad, multiple filing pockets, and a zippered closure to make sure no important legal documents get lost.

For the office:
A Desk Pad Calendar with vinyl corners to keep track of court dates and important meetings.

And for the client:
Perhaps a Policeman Stress Reliever to remind them to stay out of trouble!

Creative Writing Intern
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Posted by Admin in Current Events News, 0 comments

Homebuyers Need Promotional Products, Too!

America’s real estate market is slowly strengthening, with certain areas showing definite signs of improvement. Sales of existing homes grew by 2.4% from April to May of this year, and many first-time homebuyers are taking advantage of recently established state and national tax credits. Foreclosures and short sales present opportunities for many people to purchase homes that would have otherwise been out of their price ranges, and the current “buyer’s market” means that real estate agents and brokers need to work that much harder to satisfy clients.

Promotional products can be beneficial to realtors because they serve as a useful reminder to prospective buyers and sellers that they should choose to do business with you instead of your competitors. Real estate is an aggressive industry, and especially so during tumultuous economic times when people are looking for the best deals out there.

The popular saying “There’s no place like home” rings true for homebuyers, and what better way to remind them that your services can help them attain their dream home than with house-shaped key chains or photo magnets? By customizing these items with your logo, you will effectively start to build relationships with your clientele and make your contact information accessible to them whenever they seek real estate expertise.

Our Real Estate category has a multitude of products that can be custom imprinted and distributed to your patrons. The more familiar they are with your name and brand, the more likely they are to trust you to cater to their real estate needs in the future!

Marketing Assistant
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Posted by Admin in Current Events News, 0 comments