Posted on July 15th, 2010
Pancakes and cartoons: if you ask me, indulging in these two guilty pleasures sounds like an ideal way to kick off a Sunday morning! A few weeks ago, I visited a local IHOP restaurant to chow down on some delicious chocolate chip pancakes, and instead of walking into an ordinary IHOP, I was presented with an atmosphere that was much friendlier and more inviting. The reason for the kid-friendly ambience? A marketing campaign promoting the newly released, animated movie, “Despicable Me” at all IHOP locations.