Every year on February 2, a small, furry rodent takes on the task typically fulfilled by local weathermen and women. According to folklore surrounding Groundhog Day, if a groundhog emerges from its burrow and is met with sunshine, it will see its shadow and retreat back into its burrow, indicating that wintry weather will continue for another six weeks. If the groundhog finds cloudy skies and no shadow in sight, it will leave the burrow, which means the winter weather and winds will soon end.
As the eyes of America gravitate towards legendary Punxsutawney Phil in Pennsylvania, in addition to local groundhogs closer to home, think about the media attention that your brand could obtain by capitalizing on Groundhog Day marketing opportunities!
With so much pressure riding on the shoulders of the groundhog on its big day, I would like to suggest a few promotional items that could help make the four-legged creature (or even his adoring fans!) a little more comfortable.