Tag Archives: Gifts

“That’s a Tier 2 problem.” Ummmm…what?

“That’s a Tier 2 problem.” Ummmm…what?

My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?

Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!

Four-color process
: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables

Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.

Pinnacle Promotions

Are You a Promo Hoarder?

According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.promfi infographic_11f1ec510dbe285b39baca0385b3afef

The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.

It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. scottypsThere was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after.  Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.

Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.

Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office?  Tell us: Are you a promotional products hoarder?

Pinnacle Promotions

All The President’s Pens

While health care legislation has been all over the news for months, this innovative video is the first to focus on the use of the president’s pens rather than the bill and its contents. The behind the scenes glimpse allows viewers to see the bill signing process from a unique prospective; dig a little deeper and the video also provides valuable insight into the promotional products market.
Read more market insight from All the President’s Pens…

The cutest promotional product for the spring (in my opinion…)

Okay, so don’t get me wrong, the Slap-On Promotional Watch is still super hot. But I have a new favorite product obsession to tell you about this week. It’s the Kikkerland Grass Charging Station.

What could be better than a having a high-quality charging station to store your miscellaneous electronic devices in? Storing them in a charging station that looks like a little patch of grass!

I know what you’re thinking. A charging station covered in grass? I know it seems crazy, but how great is it to literally bring a little patch of (not quite alive) greenery indoors?

Continue reading…

Toyota, Tylenol, and How One “Bachelor” Contestant Could Use Promotional Products in Her Everyday Life

vvvracerOn Monday night’s episode of “The Bachelor: The Women Tell All,”* Southern Belle and single mother Ella commented on the behavior of fellow bachelorette (and also the instigator of much of this season’s drama), Vienna, by saying:

“She would do and say things she would not think about before she did them. She may be sorry for them later, but then if you continue that after ‘I’m sorrys,’ it’s not going to fly.”

At the time, I paused and pondered Ella’s statement. Although perhaps not the most eloquently put version of a value that I have been taught from a young age, her honesty and simple interpretation of why Vienna lost her credibility were refreshing. “I’m sorry” can be a powerful phrase, but overusing it may cause the listener to become skeptical of the apologetic individual or party’s sincerity.

A recent BrandWeek article about Millward Brown’s list of “most trusted and recommended brands” brought to light a shining example of the impact of apologies in the corporate world. The list is based on the survey responses of over 20,000 U.S. consumers at the end of 2009. Tylenol, ranked 6th on the list, happens to have had numerous recalls over the years, including one in 2009, the year in which the data for this study was collected. Eileen Campbell, global CEO of Millward Brown, explained the company’s high ranking by saying, “Doing well in a crisis actually builds trust.”

Toyota, number 7 on the list, only began facing scrutiny in early 2010 regarding the safety of their vehicles, so I am curious to see how the established car manufacturer’s trust rating will fare among consumers in the future. Personally, I think Toyota’s crisis recovery efforts have been outstanding, and by admitting their lapses in quality assurance and promising to improve, they have already begun to regain the respect of many consumers. Think about how you react after you make a mistake: I know that I am overly cautious because of fear of repeating the same error. I guess only time will tell if Toyota will exhibit the same staying power as Tylenol.

As for Vienna, I think her actions have alienated the vast majority of Bachelor viewers, but hey, she still has a chance to get the guy! Maybe he will be more receptive to her apologies than Ella and the rest of her former housemates; if all else fails, she could try imprinting the words “I’m sorry” on promotional products as tokens of her on-going remorse instead of just saying them time and again. :)

* As many of my coworkers know, I tune into a variety of reality shows, from “Say Yes to the Dress,” to “The Real Housewives of ____” (you could fill in practically any city name/season and chances are I have seen the majority of the episodes), to, I’m almost ashamed to admit, “The Bachelor.” Although not the most mentally stimulating, hopefully this blog has proven reality tv’s capacity to teach valuable life lessons to unassuming viewers like myself.

Dana
Team Lead – Social Media
view my bio!

A Look Back at the Evolution of Our Promotional Products Blog…

The People’s Choice Awards last night inspired me to take a slightly different approach to today’s blog. Rather than writing a completely original post, I thought to myself, why not reflect on the musings thus far of my fellow Pinnacle bloggers? There have been some amazing topics raised since the inception of our blog last May so here are MY choices for the most fitting blog posts in a variety of categories:

1. Funniest: “What Not to Wear: Pinnacle Promotions Edition” (by me and Jaime)

The spoof we co-wrote based on television’s “What Not to Wear” was actually suggested by several of our coworkers, and we all laughed for days about this one! Brent was a trooper, although I’m sure he won’t be thrilled about me rehashing the details of our original post. ☺ This may be one blog idea that we have to recycle in the future- Pinnacle employees, make sure not to break any fashion rules, or the “Fashion Police Officers” may write about you next!

2. Spookiest: “6 mildly scary films about promotional products that never made it past storyboarding” (by Acree)

Acree’s clever take on classic scary movies sent shivers through my bones! Her suggested parody “The Hills Have Ice” gave me nightmares- deranged ice scrapers attacking an unsuspecting family of tourists? No, thank you! If Acree ever decides to produce any of these films, I may need to get away from the promotional products industry, as our office showroom would be an intimidating haunt after dark…

3. Most Delicious: “Promotional Products: Recipes for Successful Marketing Campaigns” (by Sarah) and “Toasting and Roasting: What to Do Post Pumpkin Carving” (by Kim)

Well, I can’t say that I have actually made Sarah’s zucchini bread recipe myself, but I have tasted it and can say that it is even more delicious than it looks in the photo! I highly suggest printing out a copy of the entire post and cooking up your own loaf of zucchini bread. And how could I forget Kim’s post featuring a recipe for toasted pumpkin seeds? I don’t think pumpkins are in season anymore, but this recipe is definitely one to keep in your kitchen to whip up this Fall!

4. Most Likely to Inspire Readers to Get Up and Sing: “Presenting Pinnacle’s Lyrics Lounge: Promotional Products Inspired by Music” (by Jaime)

Jaime’s series of “Pinnacle’s Lyrics Lounge” entries was certainly a well-loved one around our office. It was hard to pick just one post, as other great songs were referenced as well, but I thought the original should win the award, as it did start the series off with a bang. Hopefully 2010 will bring more “Pinnacle’s Lyrics Lounge” originality from Jaime!

5. Most Likely to Cause Readers to “Shake Their Groove Thangs”: “Pink Gloves Dance: Can You Spot the Promotional Products?” (by Guest Contributor, Eliza)

Eliza’s creative integration of the YouTube hit “Pink Gloves Dance” video into her guest blog post in December made me want to grab the nearest promotional product and bust a move. Nurses bopping their heads while wearing hot pink sunglasses should be inspiration enough for readers to introduce some fun and excitement into their next promotional giveaway campaign… or even to hold an impromptu dance party in their cubicles!

6. Best Seasonal Post: “Hittin’ The Pool” (by Heather)

Re-reading this post from last June brought a wistful smile to my face, as I would much rather replace the snow in Atlanta today with warm rays of sunshine and pool-worthy temperatures. Her description of spending a leisurely weekend working on a tan makes me look forward to Summer already!

7. Best Business Advice: “Building Business Relationships with Promotional Products” (by Kim)

In my final category, I selected Kim’s heartfelt post about the importance of fostering lasting relationships with your customers. Her observations and recommendations rang true in my mind, especially upon a second reading. The suggestions that she shares about sending inexpensive giveaways and promotional products to clients are timeless and universal- there is no time like the present to begin making your customers feel appreciated and valued!

With the number of posts made to our blog nearing 200, it was tough for me to narrow down my selections- if you have a favorite post, leave a comment and let us know. And, of course, you can expect many more inventive entries from Pinnacle’s Marketing team and our awesome guest bloggers in 2010!

Dana
Team Lead – Social Media
view my bio!

College Football Players Are No Strangers to Promotional Giveaways

Its no secret that college football players often get special treatment. Many colleges treat their star players like royalty, allowing them to miss class occasionally (some schools are more lenient about this policy than others!) to prep for upcoming games, and even the opportunity to register before their peers for next semester’s classes. Fans clamor to get their autographs, take pictures with them, and just shake their hands. Yes, their athletic abilities are admirable, but is this extent of recognition truly warranted?

In my humble opinion, absolutely. These young men have worked hard to reach their goals, many times battling to overcome injuries, balancing their studies and football commitments, and dedicating countless hours, days, and months to learning plays and honing their athletic prowess. Their payment comes in the form of scholarship money and respect from their fans, but unlike professional athletes, there is no true monetary compensation for college athletes’ hard work. They do not get summer or winter holidays off like most college students, and rigorous practice schedules force them to spend much of their time away from their friends and families.

For college football teams that extend their seasons because of coveted invitations to bowl games, there are some additional perks involved. I just learned that the NCAA allows college bowls to give each player up to $500 worth of gifts at the site of the bowl. The bowls can either offer players the gifts or allow them to select their own gifts through a shopping spree or gift suite. According to an article by David Fox on rivals.com, at least half of the 34 bowls this year are opting to present players with shopping sprees, hosting a gift suite or letting players choose gift items from a catalog. Here are just a few of the awesome gifts that college bowl football players will be presented with this year:

Poinsettia (Utah vs. California, Dec. 23, San Diego):

Flo TV personal television and one year of service
Tourneau watch
Best Buy gift card
Sports Tek hoodie
Cap

Meineke Car Care (Pittsburgh vs. North Carolina, Dec. 26, Charlotte, N.C.):

Option of Bose Quiet Comfort headphones set or Bose Sound Dock or iPod Touch, iLive speakers and $20 gift card
Fossil watch
OGIO duffle bag
Commemorative photo

Rose (Oregon vs. Ohio State, Jan. 1, Pasadena, Calif.):

19-inch Sharp television combo
Fossil watch
OGIO backpack
Hat
Commemorative plaque

For a list of even more bowl game giveaways, check out the article by David Fox at rivals.com, and rest assured that even if your favorite team is defeated in a bowl game this season, the players will not be going home empty-handed. Promotional electronics, apparel, and jewelry awaiting them in their hotel rooms should help to soften the blow of a demoralizing loss.

Dana
Team Lead – Social Media
view my bio!

Pink Gloves Dance: Can You Spot the Promotional Products?

Providence St. Vincent Medical Center in Portland, Oregon sure knows how to get down and dance! They are the makers of this very popular YouTube video – Pink Gloves Dance.

It all started with a glove manufacturer, Medline Industries, which decided to make pink hospital gloves instead of green. For each case sold in the month of October, Medline donated $1 to breast cancer research.

St. Vincent decided that the more health care workers wear pink gloves, the more people would talk about breast cancer. More than 200 hospital staff volunteered to wear the pink gloves in a video. There are lab technicians, janitorial staff, kitchen staff, nurses and doctors all showing their moves dancing in the hospital.

There are lots of different promotional products available to help support various causes, and a few ideas are featured on the Pinnacle Promotions Promotional Marketing Calendar.

We even have a specific page dedicated to Breast Cancer Awareness Month which provides several product ideas and marketing recommendations.

Can you spot the following promotional products in the video?

1) Flag
2) Scrubs
3) Lanyard
4) Doctor Jacket
5) Hawaiian Lei
6) Pink Umbrella

One of my favorite and most effective promotional products is the pink umbrella. While it’s raining as you walk through the town, your awareness message can be seen from so many people. I encouraged the use of a fold up umbrella to one of my non-profits last year for their campaign. They received such positive feedback that they decided to use umbrellas again this year!!

Eliza
Account Manager
view my bio

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