If you’re like me, you can’t wait for the email or phone call telling you that the package you ordered online has shipped. Whether you purchased a new apparel item for yourself, a gift for a friend, or even just your schoolbooks, it’s exciting to get home after a long day and find a package waiting on your doorstep.
On the flip side, there’s nothing worse than arriving home and – instead of seeing your goods – finding a note stuck to the door alerting you that no one was home to sign for the package and thus it could not be delivered. Well, not anymore!
Sure, we’ve all heard the old saying, “Don’t judge a book by it’s cover,” but do we really listen? Many times, as I peruse the shelves at the library, I will put books down if the image on the front doesn’t intrigue me. Likewise, during the holiday season, I decide which presents to open first by their appearances. If the items are beautifully wrapped with bows or come in sophisticated gift bags stuffed with tissue, you can bet I will gravitate towards them first. Gift bags, and packaging in general, leave a lasting impression on recipients and should be part of a company’s larger marketing plan. Organizations can start thinking about gift bags as soon as they purchase their corporate holiday gifts, and choose the perfect look and size to fit their presents. Some product packaging can even be ironic. Have you ever ran into a situation like this one?