Though it may take a little longer, what’s hot in retail always makes it over into the promotional products world. And why wouldn’t it? People want what’s in style, and if you provide something that’s trendy and has your logo on it, it’s a win-win for the customer and for the brand.
We recently attended the GAPPP (Georgia Association of Promotional Product Professionals) expo here in Atlanta and were not surprised to see lots of new products that fell right in line with retail trends. We saw a lot of two trends that are super hot in fashion right now: metallics and leather.
Tons of fashion magazines from Elle to Glamour are calling metallic the it look for summer and fall.
The Huffington Post calls leather one of the top fall fashion trends of 2013 and it was very well represented (along with faux leather) at the GAPPP Expo as well.
One of the most tricky things about finding the perfect promotional product is figuring out what product your customers will want to keep (and see your logo each time they use) and at the same time, what products align with your brand’s message. If you want to communicate an up-to-date, fashion-forward message, take note from what’s going on in retail. No doubt there’s a version that is customizable with your logo.