Tag Archives: Food and Drink

Pinnacle’s Lyrics Lounge: Promotional Products Inspired by Music

Today featuring: Let it Snow! Let it Snow! Let it Snow!, commonly referred to as just, Let it Snow, written by lyricist Sammy Cahn and composer Jule Styne in July 1945 in Hollywood, California, ironically during one of the hottest days on record.


Oh the weather outside is frightful, 
But the fire is so delightful (1), 
And since we’ve no place to go, 
Let It Snow! Let It Snow! Let It Snow!

It doesn’t show signs of stopping, 
And I’ve bought some corn for popping (2), 
The lights are turned way down low, 
Let It Snow! Let It Snow! Let It Snow!

When we finally kiss goodnight, 
How I’ll hate going out in the storm! 
But if you’ll really hold me tight, 
All the way home I’ll be warm.

The fire is slowly dying, 
And, my dear, we’re still good-bying, 
But as long as you love me so, 
Let It Snow! Let It Snow! Let It Snow! (3)

Lyrical references:

1 – A promotional lighter to get the fire started.

2 – A screenprinted gift box filed with caramel popcorn.

3 – A promotional ice scraper to remove the snow from the windshield.


Find these promotional products and more at Pinnacle Promotions!

And here’s a version of Let it Snow performed by Bob Lido in 1963:


Team Lead – Multimedia
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MMM… Chocolate Promotional Items!


bochalla-more-chocolate-cookiesOver the Thanksgiving break, not only was my belly full of turkey, but I also decided to dive into something slightly sweeter. Chocolate. I cannot tell you how much I love the stuff. White, Dark, Milk, Milk with Peanut Butter… you name it and I’ll steal it from you! Over the past year I’ve spent working at Pinnacle, I have seen my coworkers’ eyes light up numerous times at the sight of free chocolate. One office favorite in particular is the chocolate covered cookie, which combines a piece of decadent chocolate with the satisfying crunch of a cookie. This rich snack is perfect for making your clients happy, not to mention its prominent advertisement of your logo. I can assure you that any box presented to our office containing these delicious treats is empty by lunchtime.

I tell my customers constantly to buy something that you know clients or employees will use frequently. Whether that purchase is comprised of clocks, stress balls or promotional pens, if end users can find lots of practical applications for the product, they will remember your company. However, sometimes a single application is able to effectively fulfill your marketing objectives- I don’t have to tell you my personal favorite gift option is anything edible. Devouring the item provides immediate satisfaction that leaves a lasting impression by appealing to my taste buds. For target audiences with sweet teeth, such as myself, chocolate goodies that disappear in a few bites may be more memorable than something I would otherwise use everyday. It’s chocolate that sometimes gives me the sugary boost to stay motivated during a long day at work and I keep stock in case it’s been an unusually stressful day. Make your customers’ bellies happy and your business may benefit as a result.

Account Manager
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Promotional Turkeys or Promotional Fitness Accessories – a Thanksgiving Corporate Gift Toss Up

m706There is a reason why Thanksgiving Day has been deemed “Turkey Day” throughout the country. According to the U.S. Department of Agriculture’s National Agricultural Statistics Service, approximately 250 million turkeys were raised in the U.S. in 2009 for slaughter, of which about 46 million ended up on U.S. dinner tables this past Thursday. But we all know that turkey is not all that is consumed. According to WebMD, a typical Thanksgiving meal can add up to 3,000 calories or more – with a single slice of pecan pie with whipped cream ranking in at about 800 calories alone!

Here’s an average breakdown of the rest of the meal:
* Roasted dark and white meat turkey with skin — 450 calories
* Homemade stuffing with gravy — 600 calories
* Cranberry relish — 200 calories
* Candied sweet potatoes — 400 calories
* Green bean casserole — 190 calories
* Pumpkin pie with whipped cream — 400 calories
* Cup of eggnog — 400 calories

You could always contribute to this Thanksgiving feast by sending out promotional Applewood Smoked Turkeys complete with cutting boards imprinted with your company’s name and logo. But maybe this year companies should think about giving away some promotional fitness accessories for post-Thanksgiving corporate holiday gifts…

Team Lead – Multimedia
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Promotional Products on the Road (Trip) to Success

Nicholas_T-empty-roadAs a kid growing up with divorced parents, my holiday season was much like the lives of Reese Witherspoon and Vince Vaughn in last year’s blockbuster “Four Christmases.” Witherspoon and Vaughn play an engaged couple that both have divorced parents and- due to some unfortunate weather- are forced to visit all four adults on Christmas. While this might be an extreme situation for the sake of comedy, spending copious amounts of time in the car during the holidays is no joke.

In fact, 91% of Americans will drive to their Thanksgiving destinations, according to studies by the Research and Innovative Technology Administration (RITA) of the Department of Transportation. Whether they are planning a visit to all four parents or traveling across the country to visit friends, the average person drives 214 miles over Thanksgiving weekend. As a result, I’ve come up with a few ways to pass time in the car, as well as some great promotional products to take along for the ride.

To start with, consider listening to a podcast or a book on tape. This is a great way to stay alert during long drives (especially if you aren’t fortunate enough to have the companionship of Witherspoon or Vaughn). If you do have a friend or family member along for the ride, play geography word games or share your favorite holiday-themed memories to pass the time.

And, don’t forget to pack well because nothing spoils a good road trip quite like a cramped car. Consider filling sports bottles and coolers with food and drinks to eliminate the need for multiple snack stops and bring a promotional CD case to keep your music within easy reach. If you and your employees are like most Americans and planning to travel via car this holiday season, customizing and distributing these promotional products will put your brand on the road to success!

Be sure to check out the whole film to see Reese clutching her travel mug at many stops along the trip.

Creative Writing Intern
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Promotional Items Around the ATL

One of my favorite things to do in Atlanta is attend the festivals and shows that come to town in the spring and summer.  From art events, such as the Inman Park Festival, to music festivals, like Corndogorama where up-and-coming bands can be showcased (and of course – a corn dog eating contest!), I love getting out of the house and walking through these festivals.  Regardless of the event, I enjoy the good food, great music, artistic talent and festivities that come along with these festivals.PinkMoose-corndog

Secretly, I also love checking out the promo items companies are giving away!

My friends tease me when I look at the bottom of a mug or the tag in a bag and recognize the product, but I also enjoy seeing what products people go crazy over.  Whether recipients appreciate the brand – a popular beer or alcohol drink, an insurance company, or a small publication or radio station – or the item itself, it’s fun to see the products in action and to see people’s response to the items first hand.

I’ve seen everything from cardboard speakers to coconut shot glasses and retro slap-bracelets to full-size custom camping tents and sleeping bags (those were incredibly hot with everyone trying to win the items!) Recently, I attended a festival and actually stood in line to win a promotional item an airline was giving away; the item was so timely that I just couldn’t resist. It was a rainy day and a company was distributing nylon, water-resistant cowboy hats – perfect for people that forgot an umbrella.

I’m actually working on a project for a customer now where I’ve attended the event for the last three years. I have seen the items this customer gives away, as well as items from the other sponsors of the event. I am able to put my experience to good use while brainstorming unique items that I know people attending the event will love.

I think it’s official: I’m a promo-junkie and I love it.

Avett Brothers enjoying Corndogorama in Atlanta:

Relationship Manager
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Top 5 Ways to Tell If You’ve Bought the Wrong Promotional Products

dsc00344On November 5, 2007, the Writers Guild of America went on strike. The Writers Guild of America, East (WGAE) and the Writers Guild of America, West (WGAW) are labor unions which serve to protect the rights of film, television, and radio writers. The 100 day strike, which ended on February 10, 2008, was aimed at the Alliance of Motion Picture and Television Producers (AMPTP), and striking writers protested against inadequate compensation for their work when compared to the massive revenue earned by the production studios. Both parties reached a mutually agreeable settlement, and after months of subjecting the American public to re-runs, the writers returned to work.

The Late Show with David Letterman was one of the few shows to reach an “interim agreement” with the Writers Guild of America in December of 2007 prior to the end of the strike. This meant that despite otherwise limited television options, Dave’s jokes and banter were able to keep viewers laughing.

Just in case Dave’s writers should ever happen to go on strike, however, the Marketing Department here at Pinnacle is ready to come to his rescue with fresh comedic material! We have taken the liberty of coming up with a Top 5 List to take the place of his usual Top 10 List segment if he is ever in dire need of a script:

Top 5 Ways to Tell If You’ve Bought the Wrong Promotional Products

5) South Florida trade show attendees stare blankly at the promotional ice scrapers that you have given them, but have no idea what the items are or how they should be used.

4) Outraged hockey players throw the pink fashion tote bags that you have given them in the garbage.

3) Sneezing, sniffling, and allergic reactions ensue when you deliver scented hand lotion imprinted with your company logo to an allergy clinic.

2) Promotional picnic kits, complete with wine bottle openers and wine glasses, offend the audience at a meeting for recovering alcoholics.

1) A custom t-shirt in the wrong size and for the wrong gender may not be appreciated by all recipients…
ie for a Marketing Department comprised mostly of petite ladies, a 5XL Men’s t-shirt (that is actually large enough to accommodate 3 of us at once, as pictured above) is not a wise gift for one of the employees. (NOTE: this item was not given to us as an actual gift, and was merely found in our company showroom.)

In closing, I would just like to reiterate that while these examples are given because of their comedic value, there is an important lesson to be learned by recognizing the needs of your target audience. It is highly unlikely that a marketing manager would purchase such inappropriate gifts as women’s tote bags for a group of males, but there are plenty of minor oversights that can cause a brand to accidentally alienate, or even offend, its audience.

The experienced sales representatives at Pinnacle Promotions can provide a wealth of information if you are willing to reach out to them with your questions via phone, e-mail, or LiveChat. Also, Promotional Products – A Survival Guide is now available for purchase. This handy book is a compilation of background information, trends and advice related to the promotional products industry, and covers the ins and outs of the ordering process in great detail. There are numerous reliable sources to consult regarding promotional products, so make sure to take advantage of them to learn how to use these items in the most effective way possible!

Team Lead – Social Media
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Toasting and Roasting: What To Do Post Pumpkin Carving

Last week I gave my list of fun fall activities to enjoy before the weather turns too cold. I realized, however, that I forgot to include my favorite follow-up to an evening of pumpkin carving. After sculpting, scraping and proudly displaying my carved masterpiece, I break out my cutlery, turn on my culinary prowess and turn the gooey leftover mess of pumpkin into delicious roasted pumpkin seeds!

So if you are wondering what to do now with the remnants of your pumpkins this Halloween and want to turn your pumpkin’s remains into a tasty treat, here is one of my all-time favorites!

Toasted Pumpkin Seeds:
The Seeds of One Pumpkin
Butter Flavored Cooking Spray
Seasonings to Taste

1. Separate the seeds from the fibers and pieces of the pumpkin. You can do this one of two ways. The first is to rinse the seeds in water. This is an easy and effective way to remove the excess pumpkin fibers and juice. However, I prefer to separate my seeds by hand, simply removing the fibers and large pumpkin chunks while leaving the seeds unrinsed and retaining more natural pumpkin flavor.

2. Spread the seeds onto waxed paper lining a large cookie sheet and allow to dry overnight. (If you are in a rush, you can skip the drying process, or even use a hair dryer. But in my opinion, seeds that have been allowed to dry overnight will roast better the next day.)

3. After allowing to dry overnight, preheat your oven to 300 degrees.

4. Remove the waxed paper holding the seeds from the tray and coat the cookie sheet with cooking spray.

5. Return seeds to pan and toss with cooking spray and salt to taste. (Add any optional seasonings now if you prefer.)

6. Spread lightly-coated seeds into a thin layer for even toasting.

7. Bake for 45 minutes or until golden brown, stirring approximately every ten minutes to ensure even toasting.

For a bolder, more customized taste experience, add one of more of the following to your seeds before toasting:

*Seasoned salt
*Cajun seasoning blend
*Black pepper
*Fresh herbs
*Cayenne pepper
*Italian seasonings
*Just about any other blend of spices and seasonings of your choosing…

7. Enjoy this healthy, fun and inexpensive treat!

Handy in the kitchen and ready to experiment with festive food & drink ideas? Experiment with the different flavors of fall. Take it a step further and try to bake a pumpkin pie from scratch next! You’ll have fun reaping the tasty rewards!

Have a Happy Halloween!

Marketing Coordinator
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Promotional Products Take a Trip to the Wilderness

kenhodge13Although I am far from what you might consider “outdoorsy,” last weekend I ventured into the wilderness and went camping. As I was sitting around the campfire- surrounded by trees, water, and insects rather than cubicles, advertisements and televisions- I realized that in spite of the natural surroundings I was accompanied by many brands.

From my flashlight to the collapsible can cooler and of course the Swiss Army knife, many of the items I brought had been given to me by a corporation. I started thinking about how these promotional products successfully traveled all that way with us, and came to the conclusion that functional promotional items are key to building any brand.

Functional products, including drinkware, blankets, chairs and other outdoors products, can be imprinted with a company name and logo for increased brand exposure. Giving a product that is not only practical, but also small and easily compactable for easy travel, ensures that your company goes everywhere recipients go. Here are some camping tips to help you incorporate useful items into your next marketing campaign and some activities to inspire a trip to the outdoors.

-Hiking: This is not only a fun activity, but also a way to get to know the area where you will be staying and to tire yourself out before a night of sleeping on the ground. For kids or less active individuals, a leisurely nature walk is also a good afternoon pursuit. Stay hydrated and healthy with promotional sports bottles.

-Grilling: Plan ahead and make sure to pack food that can be cooked outdoors on a grill or open campfire. It’s also a good idea to bring items that won’t leave a mess, to ensure that pesky animals don’t bother you. And don’t forget to keep items fresh in a personalized cooler until you are ready to cook

-S’more making: Making S’mores is delicious and a good way to stay warm around the campfire. Carry a promotional flashlight with you if you venture into the woods to look for the perfect sticks. And always take a buddy, too.

-Camp songs and ghost stories: Singing songs and telling stories are great pre-bedtime activities. Don’t forget to write down your favorite tunes and spooky narratives in promotional jotters so you can remember them for next year’s trip to the wilderness.

Creative Writing Intern
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Promotional Products: Recipes for Successful Marketing Campaigns

I adore October. Yes, I like that the leaves begin to change and the temperature drops, but mostly I love October because it is National Dessert Month. And while I have never become a cooking aficionado, I have loved desserts since I was two and lived across the street from a TCBY. Although I couldn’t even pronounce the word “yogurt,” my noises and hand gestures were enough to communicate my nightly need for the tasty treat, and the unsightly yogurt stains on all my clothes proved my dedication. I still love yogurt and devote a lot (perhaps too much) of my spare time to trying the latest soft-serve stores, but I have also grown to love baking and all other forms of dessert.

Aside from being delicious, dessert is great because it brings people together. How many memories involve sharing pumpkin pie with family on Thanksgiving or indulging in giant ice cream sundaes at childhood slumber parties? And, dessert plays a major role in popular culture from its presence in songs and movies to the old maxim “life’s uncertain, eat dessert first!”

That’s why promotional kitchen utensils, including ice cream scoopers and measuring cups, are ideal ways to incorporate your brand into everyday use. Because one thing is for certain: in today’s media-cluttered world, becoming a valued part of any home provides great exposure for your company.

And, in case this blog posting has made you hungry for more than just tips on how to effectively utilize promotional products, here’s a recipe for my fall favorite- zucchini bread:

3 eggs
1 cup vegetable oil
2 cups white sugar
2 cups grated zucchini
2 teaspoons vanilla extract
3 cups all-purpose flour
3 teaspoons ground cinnamon
1 teaspoon baking soda
1/4 teaspoon baking powder
1 teaspoon salt

1. Preheat oven to 325 degrees F. Grease and flour two 8×4 inch loaf pans.
2. In a large bowl, beat eggs until light and frothy. Mix in oil and sugar. Stir in zucchini and vanilla. Combine flour, cinnamon, soda, baking powder, salt and nuts; stir into the egg mixture. Divide batter into prepared pans.
3. Bake for 60 to 70 minutes, or until done.


Creative Writing Intern
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Plan Your Halloween Party with Promotional Products

As the weather gets drearier and the stores rearrange their aisles to accommodate candy and costumes, I can only think about one thing: the Halloween party my roommate and I are throwing at the end of the month. I love playing hostess, and anyone who’s ever thrown a party with me can testify that I can be a bit of a control freak when it comes to the music, the invitations… even the cocktail napkins. For my 22nd birthday party, a friend who was born on the same day and I threw a “Wine and Cheese Liberals” theme party. We crafted boxes of Franzia to look like ballot boxes, hung up posters of the Kennedys, and offered a delectable spread of organic cheeses. I even recruited a baker friend to slave over a batch of bleeding-heart cupcakes, upon which she frosted anatomically correct hearts, and which bled red icing when you bit into them. Additionally, I am such a voracious mp3-jay that I have transformed other people’s quiet gatherings into all-out dance parties, to the bewilderment of the hosts and the delight of their guests.

So, after sending out save-the-dates via Facebook and ensuring that no one I knew would be hosting a competing party, I have begun to see everything through the lens of this Halloween Party. What’s the best way to turn the upstairs bedrooms into a haunted house? Will Nosferatu be checked out already from the video store? How will we keep the cat from taking off her costume?

This obsession has of course followed me to the workplace, where I’ve been browsing Pinnacle products for anything party-themed: coasters, because even though my furniture is ring-resistant, nothing says class like a coaster beneath the glass; glassware for serving the pumpkin punch; and candles to cultivate a spooky ambiance.

I inherit my love for entertaining from my mother, who used to fill journals with accounts of all the parties she threw, meticulously recording the theme, guest list, and menu from each party, and taping relics like cocktail napkins or invitations to the pages.

As we enter the months of holiday primetime, chances are I’m not the only one with entertaining on the brain. Now would be a great time to break up the monotony of office doldrums and offer your customers some products for the buffet table.

To get you in the mood, here’s a clip from F.W. Murnau’s 1922 film, Nosferatu.

Creative Writing Intern
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