Tag Archives: Food and Drink

All I really need to know to Make the right impression™ I learned in Kindergarten

Based on Robert Fulghum’s wildly popular book, All I Really Need to Know I Learned in Kindergarten, we have added our own twist on the “things I learned in Kindergarten” for the promotional products industry.kinder

All I really need to know to Make the right impression™ I learned in Kindergarten.

1. Offer your attention and advice willingly.
2. Do what is right.
3. Praise in public, critique in private.
4. Leave a customer’s office the way you found it.
5. Try, and then try again.
6. Be kind. Apologize first.
7. Be on time.
8. Offer a clean, dry hand to shake.
9. Care more about people than they care about you.
10. Come bearing gifts, such as quality promotional products.
11. Confidently promise and over deliver.
12. Listen. Really listen.

Pinnacle Promotions

What does every cubicle need?

What does every cubicle need? When we posed that question to our team, we got some varied answers. Here are some of our top picks:

ballchairBall chair: We were surprised to see how many people thought this belonged in every cubicle.






3sockmonkeys1Sock Monkey: We thought to ourselves, “Sure, a playful toy.” Nope. People mentioned Sock Monkey by name. Is that a thing that we just aren’t aware of?




Screen shot 2014-02-20 at 3.33.37 PMStress Ball: Everyone needs one of these in their cube for the coworker who won’t read the entire email.




EDGE2LITEDual-Monitor arm: Who uses just one monitor these days?






migFavorite Coffee Mug: Duh.






Screen shot 2014-02-20 at 3.35.17 PMTech Toys: Our Social Media Manager is addicted to the Gwee™ Button touchscreen cleaning device.






mousepadMouse Pad: Most agreed that a wrist-rest on the mouse pad is a necessity.






iphonestandPhone rest: That way we can see each song change or text from our mom. This stand comes with a stylus pen!






We’ve made a Pinterest Board with some of our favorites. What would you add to this list?

Pinnacle Promotions

“That’s a Tier 2 problem.” Ummmm…what?

“That’s a Tier 2 problem.” Ummmm…what?

My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?

Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!

Four-color process
: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables

Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.

Pinnacle Promotions

Are You a Promo Hoarder?

According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.promfi infographic_11f1ec510dbe285b39baca0385b3afef

The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.

It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. scottypsThere was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after.  Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.

Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.

Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office?  Tell us: Are you a promotional products hoarder?

Pinnacle Promotions

ING Marathon and Swag Redemption

NYCING Internet-banking giant ING and their sponsorship of perhaps one of the largest sporting events took a big blow in 2012.

“Superstorm Sandy” landed on the upper east coast starting on October 22 through October 31st, 2012. Hurricane Sandy would become the second-costliest hurricane in U.S. history. The ING New York City Marathon, which was scheduled to take place on November 4, went through a painful decision-making process that resulted in the full cancellation of the marathon only two days before the event.

With the cancellation, ING and the New York Road Runners club faced a hailstorm of criticism. Runners were upset the marathon was cancelled. Runners were upset the marathon was not cancelled sooner. Participants took to blogs and social sites to express their feelings. Race organizers faced a daunting PR challenge, but one not completely unique to events of this nature. What to do with all the race swag?

From t-shirts and clappers to the actual finishers medal, race organizers faced a difficult problem. In an effort to create goodwill among racers who couldn’t race and wanting to encourage people to sign-up for next year’s race they made an unprecedented decision. They would take every opportunity to get the gear to the 2012 registrants. When race entrants showed up to the 2013 expo to get their race bibs and promotional items, the 2012 registrants were directed to a location within the Javitz Center to receive the 2012 race shirt and their 2012 finisher’s medal.

Image byRobert Reese

Image by Robert Reese

The icing on the PR cake for ING and the NYRR came in the form of a poncho. In light of the events in Boston last year, race entrants were strongly discouraged from checking a bag at the race start for security reasons. Following the completion of the race, if a runner had not checked a bag they were directed to a special area of the race route. Upon exiting the official race area, runners were given a customized fleece-lined poncho.

The ING Marathon is not the first event to face a swag problem. Each year teams produce promotional items to acknowledge a sporting event that hasn’t happened yet. In the event that your team is playing in the big game, chances are the celebratory shirts and hats have already been printed. When the team loses, what to do with the promotional or marketing materials? Because of licensing agreements, most items are donated overseas.

The ING NYC Marathon organizers were able to heal some old wounds by giving 2012 runners their gear and medals. And, they were able to build good will with the 2013 by rewarding them for choosing the less convenient bag option. In this case, the ponchos went a long way towards swag redemption.

Pinnacle Promotions

Megan’s Product Pick: The Reusable Sandwich Bag

I like gadgets that make my life easier. With a 21-month old, I need all the help I can get! And if those novelties help the environment and reduce my impact on the world, that is definitely a bonus. Working in the promotional products industry, I have seen a lot of gimmicks, but this one really caught my eye.

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Chance Encounters Due to Fate? Or to Promotional Business Card Magnets?

luisar-/busy-streetDuring a trip to New York City this weekend, I learned that Jaime could not be more right about the value of the traditional promotional business card magnet. I was in the Big Apple visiting my college roommate, Amanda, and on my first night in town we ran into a group of girls that we were friends with in school but with whom we had since lost touch completely. Now, Manhattan holds the title of the largest city in the United States (based on population) and if I had to guess, I’d say the city is home to the most bars and restaurants too. With such an assortment of options, what are the odds of randomly encountering old friends at a restaurant? The chances are a lot smaller than one would think, when taking the company’s effective use of promotional products into account.

Consider this scenario: Amanda was excited for my visit and, since our love of food has always been something over which we bond, she was looking for a fun, new restaurant to try. She narrowed down the various locales (she picked the slightly edgy Meatpacking District), but still seemed overwhelmed by the number of choices. After reading restaurant reviews online and coming up empty-handed, she needed a break and walked into the kitchen for a refreshing glass of water. And it was there, on the freezer, that she discovered the answer. Amanda’s roommate had enjoyed the fine fare of a French restaurant in Meatpacking District the previous month and had subsequently brought home the restaurant’s promotional business card magnet. As a personal recommendation from another foodie speaks highly about a restaurant, we decided to try to the French café.

The cuisine was delightful and so was the atmosphere, especially because we spotted our former friends as soon we walked into the quaint little restaurant. After the hugging and giggling subsided, I asked them how they picked the place. Their reply: “a business card magnet, of course!”

Sarah
Marketing Coordinator
view my bio

A Look Back at the Evolution of Our Promotional Products Blog…

The People’s Choice Awards last night inspired me to take a slightly different approach to today’s blog. Rather than writing a completely original post, I thought to myself, why not reflect on the musings thus far of my fellow Pinnacle bloggers? There have been some amazing topics raised since the inception of our blog last May so here are MY choices for the most fitting blog posts in a variety of categories:

1. Funniest: “What Not to Wear: Pinnacle Promotions Edition” (by me and Jaime)

The spoof we co-wrote based on television’s “What Not to Wear” was actually suggested by several of our coworkers, and we all laughed for days about this one! Brent was a trooper, although I’m sure he won’t be thrilled about me rehashing the details of our original post. ☺ This may be one blog idea that we have to recycle in the future- Pinnacle employees, make sure not to break any fashion rules, or the “Fashion Police Officers” may write about you next!

2. Spookiest: “6 mildly scary films about promotional products that never made it past storyboarding” (by Acree)

Acree’s clever take on classic scary movies sent shivers through my bones! Her suggested parody “The Hills Have Ice” gave me nightmares- deranged ice scrapers attacking an unsuspecting family of tourists? No, thank you! If Acree ever decides to produce any of these films, I may need to get away from the promotional products industry, as our office showroom would be an intimidating haunt after dark…

3. Most Delicious: “Promotional Products: Recipes for Successful Marketing Campaigns” (by Sarah) and “Toasting and Roasting: What to Do Post Pumpkin Carving” (by Kim)

Well, I can’t say that I have actually made Sarah’s zucchini bread recipe myself, but I have tasted it and can say that it is even more delicious than it looks in the photo! I highly suggest printing out a copy of the entire post and cooking up your own loaf of zucchini bread. And how could I forget Kim’s post featuring a recipe for toasted pumpkin seeds? I don’t think pumpkins are in season anymore, but this recipe is definitely one to keep in your kitchen to whip up this Fall!

4. Most Likely to Inspire Readers to Get Up and Sing: “Presenting Pinnacle’s Lyrics Lounge: Promotional Products Inspired by Music” (by Jaime)

Jaime’s series of “Pinnacle’s Lyrics Lounge” entries was certainly a well-loved one around our office. It was hard to pick just one post, as other great songs were referenced as well, but I thought the original should win the award, as it did start the series off with a bang. Hopefully 2010 will bring more “Pinnacle’s Lyrics Lounge” originality from Jaime!

5. Most Likely to Cause Readers to “Shake Their Groove Thangs”: “Pink Gloves Dance: Can You Spot the Promotional Products?” (by Guest Contributor, Eliza)

Eliza’s creative integration of the YouTube hit “Pink Gloves Dance” video into her guest blog post in December made me want to grab the nearest promotional product and bust a move. Nurses bopping their heads while wearing hot pink sunglasses should be inspiration enough for readers to introduce some fun and excitement into their next promotional giveaway campaign… or even to hold an impromptu dance party in their cubicles!

6. Best Seasonal Post: “Hittin’ The Pool” (by Heather)

Re-reading this post from last June brought a wistful smile to my face, as I would much rather replace the snow in Atlanta today with warm rays of sunshine and pool-worthy temperatures. Her description of spending a leisurely weekend working on a tan makes me look forward to Summer already!

7. Best Business Advice: “Building Business Relationships with Promotional Products” (by Kim)

In my final category, I selected Kim’s heartfelt post about the importance of fostering lasting relationships with your customers. Her observations and recommendations rang true in my mind, especially upon a second reading. The suggestions that she shares about sending inexpensive giveaways and promotional products to clients are timeless and universal- there is no time like the present to begin making your customers feel appreciated and valued!

With the number of posts made to our blog nearing 200, it was tough for me to narrow down my selections- if you have a favorite post, leave a comment and let us know. And, of course, you can expect many more inventive entries from Pinnacle’s Marketing team and our awesome guest bloggers in 2010!

Dana
Team Lead – Social Media
view my bio!

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