Posted on November 7th, 2011
photo credit: pacmikey
An article published on Inc.com last week, “How Cinnamon Smells Will Save Holiday Sales,” discusses techniques for marketers to leverage the five senses to boost holiday sales this season. While the article is geared toward brick-and-mortar stores, the recommendations can be carried over into businesses hosted online, as well as service providers, with some slight adjustments. In particular, the advice given by author Eric Markowitz can enhance corporate holiday gifts and lead to more memorable, meaningful brand associations among your target audience.