Tag Archives: experiential marketing

Corporate Holiday Gifts: Create A Smorgasbord for the Senses

Happy Holidays '10
Creative Commons Licensephoto credit: pacmikey

An article published on Inc.com last week, “How Cinnamon Smells Will Save Holiday Sales,” discusses techniques for marketers to leverage the five senses to boost holiday sales this season. While the article is geared toward brick-and-mortar stores, the recommendations can be carried over into businesses hosted online, as well as service providers, with some slight adjustments. In particular, the advice given by author Eric Markowitz can enhance corporate holiday gifts and lead to more memorable, meaningful brand associations among your target audience.

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Promotional Toys for Wizards and Muggles Alike: Introduction to “The Wizarding World of Harry Potter”

hogsmeadeCreative Commons Licensephoto credit: PolyesterPolaroid

In case you missed my blog post about my love for Harry Potter last October, the basic gist of the entry was that I am a HUGE fan of the adventure-seeking wizard and his enchanted peers. So when I heard about the forthcoming opening of Universal Orlando’s “Wizarding World of Harry Potter” attraction, I could hardly contain my excitement.

For more about magical promotional toys and the grand opening of “The Wizarding World of Harry Potter,” keep reading…

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