Tag Archives: EarthSmart

Ode to My Favorite Four-Legged Friend

1133211_200From the moment I laid eyes on my family’s dog, Oakley, I knew I had found the love of my life. This little guy has the sweetest personality, and though we had never owned a dog before, every member of my household quickly forged a special bond with him. We have had him for about eighteen months now and he is more a part of the family than ever!
This morning, the mobile groomer came to our house to give him the royal treatment and it occurred to me that my family cannot possibly be the only ones that go ga-ga over our pet. For many people, animals become such an integral part of our lives, and what better way to recognize and revere that relationship than with products geared to your clients’ or employees’ furry friends?

Animal-friendly businesses can offer staff and customers custom imprinted gifts for their creatures to enjoy, like a pet travel bowl (Oakley was fortunate enough to receive one of these as a holiday present!) or a retractable pet leash. Pinnacle also offers a multitude of items related to pets that are meant for use by their owners. For example, this plastic paw letter slitter shaped like a paw is appropriate for anyone, regardless of whether or not they themselves own an animal.

Browse through our promotional pet products and pet-themed paraphernalia that can be personalized to promote your brand!

Dana
Marketing Assistant
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Promotional Products in Our Daily Lives

kyz-what'sinmybagToday, rather than focusing on an unusual event or theme, I’d like to walk you through my ordinary, run-of-the-mill Saturday and all of the ways that products benefited my everyday life. These items can be easily customized to advertise your brand, exposing your customers or employees to your company’s logo or message hundreds (maybe even thousands!) of times a year. Just think: I am only one person… If I managed to incorporate this many normal items into my daily activities, your impact on an entire workforce or client base could be huge!

In the morning, I woke to the incessant buzzing of my alarm clock and rolled out of bed. I stumbled to the bathroom, took my glasses out of their case, and reached for my toothbrush. Armed with minty fresh breath, I decided to start my day, which involved cooking breakfast, going grocery shopping, and hitting the pool before a night out with my friends.

I do not possess outstanding culinary prowess, but I have been trying to master some of the basics- scrambled eggs, turkey bacon, and biscuits. Two classic promotional kitchen utensils that I made use of would look great imprinted with your logo: a timer and oven mitt are kitchen staples that should be found in every household.

After chowing down and then cleaning up the mess in my kitchen, I grabbed my car keys and raced out the door. Anybody who knows me personally has seen my unwieldy collection of key chains- from key chain flashlights to carabiners, I have them all. Key chains make a fantastic gift for employees or clients, as we all need our car or house keys on our person at all times.

My first stop was the grocery store, and I had come prepared with a handful of non woven bags. These bags get lots of mileage and serve to promote your company’s environmentally sound business practices to observers.

Next, I dropped off my groceries at home, and took a quick break to refuel before gathering my supplies for the pool. I threw promotional beach items like sunscreen, a beach towel, and a radio into my beach bag and claimed my spot in the sunshine. Any outing to the pool would be incomplete without these products, which makes them ideal options for displaying information about your brand. They can be enjoyed by people of all ages, genders, and interests so can’t help but provide high exposure for your business.

After lounging poolside for much of the afternoon, I reluctantly came inside to prepare for my night out. I took my cell phone out of its holder and called a few friends to meet up for dinner. I made sure to take my camera out of its desktop charging station so I could document our shenanigans to laugh about later!

There is no way I could include every single product that was involved in making my day run smoothly, but that just proves my initial claim to be true: the opportunities are endless for your brand to make a lasting impression through the use of promotional items. What better way to get your company noticed than by making the lives of your employees and customers easier?

Dana
Marketing Assistant
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Break Out Your Biking Gear!

The Tour de France is one of the oldest and most prestigious bicycle races in the world. The 96th annual Tour de France began on July 4th and continues through July 26th, covering over 2000 miles of France and its neighboring countries. The 23 day race draws some of the most esteemed cyclists from across the globe, and on-going television coverage allows those of us unable to jetset to Europe for the race to watch it from the comfort of our own homes.

Whether your customers or employees are aspiring Lance Armstrongs or just cycle to stay in shape, all bikers require the same basic items during their rides. Promotional products related to cycling can make great “thank you” gifts, holiday presents, or general giveaways. Versatile ideas include water bottles and reflective backpacks, both of which can be enjoyed by non-bikers and bikers alike. Not only are these options practical, but they also increase visibility of your brand and logo around the community.

The “green” movement taking the planet by storm has inspired many people to bike to work rather than drive, as automobiles release large quantities of harmful pollutants into the air. Reward environmentally conscious employees with an EarthSmart™ award plaque made from recycled materials. This gift recognizes their dedication to sustainable causes in a manner that is consistent with their eco-friendly actions.

Inspire your colleagues and clients to venture out into the fresh air for a bicycle ride toting custom products featuring your company’s logo and message!

Dana
Marketing Assistant
view my bio!

Here’s to Shakespeare!

book lightOn this day in 1613, Shakespeare’s Globe Theatre burned to the ground. It was the most ornate theatre present in London at the time, and was built in 1597-1598. It could hold several thousand people and was a popular venue for civilians to take in Shakespearean plays.

Whether you are reading (or re-reading!) a transcription of one of Shakespeare’s plays or another literary work, avid readers can never possess too many bookmarks. Why not give your customers and employees this handy Bookmark Ruler with Pop Up Sticky Flags? It is always nice to earmark pages with important passages or quotes for future reference, and this way they will see your logo every time they reach for a book. A book light is another practical gift for bookworms who stay up until all hours of the night telling themselves “one more chapter!” By clipping this tiny but bright source of light onto their reading material, they can stay engrossed in their books without disturbing anybody else in the room or area.

Encourage your associates and clients to appreciate literature anytime of the year by providing promotional products to enhance their reading experiences.

Dana
Marketing Assistant
view my bio!


Spice it Up!

Looking for a way to season up your marketing efforts over the hot summer? Think back to those carnivals and fairs you attended when you were a kid… You’d play tons of expensive games just to win that cute stuffed animal. Apply that logic this summer to your marketing strategy. Why not add a contest into your normal marketing mix?! Whether for your internal employees, customers or both, a fun and interactive contest or game is a great way to boost business.

Develop an interactive game to include for a short time on your website. Let your clients know in an e-blast and drive traffic to your site. We can all get a little anxious on those beautiful summer afternoons. Send your customers a link to your contest or game and offer them a five-minute break from the stressors of the day. Have a little fun with your marketing! They’ll appreciate your efforts and remember you for it. Offer branded apparel and summer-appropriate prizes like picnic sets to winners. Participants have fun while participating and are always thrilled to leave with a prize.

When your prizes are fun imprinted products that promote your company, you make clients happy while boosting your business. And while you’re at it, don’t forget your employees! Have leftover giveaways from your contest? Use them at your summer employee cookout. The summer is a great time to show them your appreciation. Give out new corporate apparel or even an imprinted cooler. Its always a great time to show you care!

Kim
Marketing Coordinator
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More Hours in a Day?

Well, maybe not more hours in a day, but more hours of sunlight each day… Can you believe the photo above was taken at 11:00 pm? Yesterday was the Summer Solstice, also known as the longest day of the year. A solstice can be defined as an astronomical event which occurs twice a year, when the Earth’s axis is tilted to the greatest degree toward or away from the Sun, thus bringing the Sun’s position in the sky as seen from Earth to its northernmost or southernmost extreme.

Fortunately for all those people constantly reiterating that “there aren’t enough hours in a day,” the Summer Solstice means more hours of daylight in the northern hemisphere. Solar-powered calculators or alarms are especially appropriate giveaways during summer months because of the few additional hours of sunshine each day able to power these energy-efficient products. Watches are other promotional items that make great summertime gifts or freebies, as extended daylight hours often interfere with peoples’ internal clocks- I know I tend to check my watch more frequently when the sun doesn’t set until 9:00 pm! Include an informational sheet or even a factual tagline on the item itself to educate recipients about the reason for the season.

Summer is a fantastic time to implement creative promotional campaigns and surprise clients and employees with unique giveaways that they can utilize all day long- particularly when every day around the solstice provides bonus hours for them to use promotional products custom imprinted with your logo!

Dana
Marketing Assistant
view my bio!

Confessions of a (Self-Diagnosed) Shopaholic

 

One of my favorite books happens to be “Confessions of a Shopaholic.” I find the main character easy to relate to, as my shopping habits also tend to be a little out of control at times (I can already see my mother reading this post and nodding her head in agreement! Hi Mom!)… I consider myself an expert on the latest fashions, and have quite a few style websites that I check religiously to keep up with what’s hot and trendy.

Now, I have only recently begun working in the promotional products industry, but I have already learned that the world of promotional items is very closely aligned with the latest developments in retail. With major department stores and organic food stores releasing Special Edition tote bags, chic totes have become visible in almost every category of retail shops. For promotional products that will satisfy even the fussiest of fashionistas, check out Pinnacle’s selection of Fashion Totes.

Another craze that has exploded recently is organic cotton, which high-end designers are frequently using to manufacture incredibly soft, lightweight tees and tanks- the better the quality, the higher the price! The women in our office are obsessed with fitted tees, and the variety of available colors does not disappoint. This V-Neck version is another favorite, and will look great imprinted with your company’s logo! Your female employees or customers will want one for every day of the week, so order plenty of extras.

Men, don’t get jealous yet. There are plenty of available options for you that correspond with popular female styles. Organic cotton t-shirts for men provide the same exceptional quality and comfort as the women’s selections, or Pinnacle offers a slightly dressier 100% cotton pique sport shirt that can be customized with your logo or company name.

Don’t overlook the demands of fashion-conscious customers and employees- why give away promotional products in outdated styles when you can spend the same amount to purchase items that trendsetters won’t banish to the back of their closets?
Dana
Marketing Assistant
view my bio!

Join the Craze…B.Y.O.B.

 

Deluxe Non Woven Logo BagThat is Bring Your Own Bag! I know what you were thinking… but it’s the Reusable Grocery Bags that are the biggest trend in grocery stores, specialty food shops and convenience stores right now. Almost every retailer is now selling their own branded reusable grocery tote at checkout to encourage a “greener” way of living. The negative impact of plastic bags on the environment has been heavily publicized in recent years. The Environmental Protection Agency released a study in 2001 estimating the U.S. plastic bag, sack and wrap consumption is somewhere around 500 billion, and a trillion plastic bags are consumed worldwide each year. Of those, millions of these plastic bags end up outside of a landfill in our litter stream. It is hard to ignore and now more than ever, people are encouraged to do their part to minimize the environmental damage caused by plastic bags.

I’ve noticed more and more shoppers bringing their own reusable bags to do their weekly grocery shopping and it is becoming embarrassing or shameful to use the store-provided plastic bags. Not only do you not want to be spotted using a plastic bag, but reusable totes are a great promotional marketing opportunity. Think about it, if you purchase imprinted grocery totes and give them to your customers you not only make a statement about your company’s sustainability initiatives, but you also have provided them with a bag featuring your logo that they will be carrying around the grocery store every week. It’s a win win marketing strategy!

For other eco-friendly promotional products, shop our EarthSmart™ line.

Heather
Marketing Manager
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May Showers, But Where Are The Flowers?

1_growearth_lrg1

I’m sure you’ve all heard the saying, “April showers bring May flowers.” But as we near the end of May and the showers keep on coming, it’s easy to forget how nice those flowers and the newly emerging greenery can be.

While the rain is much needed and a great relief to the drought the South has been dealing with for the past few years, it can get a bit gloomy after awhile.

If you’re anything like me and are missing those sunny afternoons, do what I’ve done and bring a little Spring to your desktop! Grow-Cups are perfect sized plants you can grow at your desk. Choose from different seed types and actually garden while you work. The cups themselves can be completely customized with your artwork or you can choose from several stock designs. And for just a hair over $2, you can’t beat the value!

Add a little green to your desk and brighten up these rainy Spring days with living promotional products.

Kim
Marketing Coordinator
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Pinnacle Promotions Adopts a Road!

road clean-up 4

Did you know that three out of every four Georgia motorists have witnessed trash being thrown out of a vehicle, but only one out of ten admit to littering from their vehicle? Litter is not only a crime, but it also has negative repercussions for everybody, regardless of whether or not you decide to litter. It consumes millions of taxpayer dollars that would be better spent on other Georgia services, like education or wildlife initiatives, and it pollutes many statewide water sources, simultaneously hurting living creatures inhabiting these environments.

Pinnacle Promotions wants to do our part to combat littering in our area, so we have signed up as a company to “Adopt-a-Road.” We will be maintaining the portion of Jones Mill Road from Peachtree Industrial to Buford Highway in Gwinnett County, Georgia. The “Adopt-a-Road” campaign, sponsored by Gwinnett County Department of Transportation and Gwinnett Clean & Beautiful, provides valuable tools and information to citizens who want to help clean up debris in our community. We are proud to add “Adopt-a-Road” to a growing list of sustainable actions being taken by our organization.

If you would like to start a clean-up campaign in your local community, we recommend outfitting your crew in appropriate safety apparel. Find reflective vests and jackets in our Safety Workwear category. We also offer a variety of First Aid Kits in case of minor cuts or scrapes, and Flashlights are always useful for early morning or late night outings to collect trash.

Also, don’t forget about the wide variety of EarthSmart™ products on our website- as members of “1% for the Planet,” we give back one percent of the revenue from sales of these products to environmental non-profit groups!

Dana
Marketing Assistant
view my bio!

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