drinkware innovation

Unique Promotional Beverages to Serve the Needs of Niche Markets

While we typically think of plastic water bottles as the most popular packaging for promotional beverages, some creative individuals are breaking the mold to provide custom solutions for niche audiences. As demonstrated by Kim’s blog post about the collapsible water bag earlier this week, innovation in the promotional beverages sector is a great thing and can lead to improved hydration in users’ everyday lives. From beverage devices for football players to drinkware for mothers in Haiti and Japan, inventors are keeping this product category exciting by thinking outside of the box.

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