“Despicable Me”

Promotional Apparel at IHOP Advertises New Movie, “Despicable Me”

Despicable Me at Universal Studios

Pancakes and cartoons: if you ask me, indulging in these two guilty pleasures sounds like an ideal way to kick off a Sunday morning! A few weeks ago, I visited a local IHOP restaurant to chow down on some delicious chocolate chip pancakes, and instead of walking into an ordinary IHOP, I was presented with an atmosphere that was much friendlier and more inviting. The reason for the kid-friendly ambience? A marketing campaign promoting the newly released, animated movie, “Despicable Me” at all IHOP locations.

For more information about this great example of cobranding, the effectiveness of promotional apparel and why you should see “Despicable Me,”  keep reading…

Posted by Admin in Product Placement in the Media, 0 comments