Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.
‘There’s no such thing as bad publicity’ – Phineas T. Barnum
That’s not completely true. In today’s crowdsourcing environment, a positive public image is vital. Businesses are competing for an ever-dwindling mindshare using all tools at their disposal. Which means that the value of the credible, qualified customer review is higher than it has ever been before.
Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. One of the key value-adds of Trustpilot is its relationship with Google that lists Trustpilot reviews in the Google Seller Ratings. Unlike other crowd sourced or location-based review options, Trustpilot is regulated and cannot be “gamed” in the business’s favor. It is entirely customer focused, customer controlled.
Pinnacle Promotions uses Trustpilot for its customer review program. And, we are so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.
“We are honored to be the first recipient of the Trustpilot Customer Milestone Award, the party was fantastic. The entire company got to celebrate this achievement together over cake, cookies and champagne. We take our customer experiences very seriously and it’s great to know there’s a company out there that does too and is willing to recognize those that do. Thanks Trustpilot.” – Justin Hutchinson, Director of Inside Sales at Pinnacle Promotions
Trustpilot threw a party for the team at Pinnacle to celebrate this momentous occasion. Complete with cake, cookies and champagne, Trustpilot raised a glass to Pinnacle. Trustpilot selected their top ten favorite reviews and had them framed and presented to the team during this company-wide event. Read the Trustpilot blog post, here.
Pinnacle strives every day to provide a high level of excellence in products and service. We look forward to continued positive relationships with our customers. Thank you, Trustpilot, for recognizing Pinnacle and this groundbreaking achievement!
Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.
The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.
Here are the top 5 ways to not use promotional products to guarantee people forget you:
1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.
2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.
3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.
4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.
5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?
Click to see our best selling promotional items, and make sure your brand is never forgotten!
Your last breakup may not have been worth millions of dollars. But, perhaps you too had to decide what to do with a corporate logo after dissolution or split. Perhaps you needed to find an outlet for your uniforms after a company name or logo change. Or, maybe you decided not to give that favorite concert t-shirt back to your ex. Either way, there’s a lot more to think about after a big breakup than just the feelings. Don’t forget to consider the stuff!
Manchester United, one of the champions of the Barclay’s Premier Football League in England, made big news recently when they switched from Nike to Adidas as the main supplier for their kits. The deal is the highest uniform deal of all time in any sport. Adidas will pay Manchester United $1.3 billion over 10 years to provide uniform kits.
The Initial Breakup:
Nike decided after a 10-year relationship that ManU wanted too much money to continue the relationship. Did this have anything to do with Manchester’s recent poor performance in the Premier League? They finished 7th this past season. Either way, when word got out that Nike was moving on, sports powerhouse Adidas was more than happy to move in. Adidas worked a deal to pay $130 million per year for the next 10 years to Man United. They expect $400 million in sales per year to generate from this relationship. Man U put Nike on notice in January, and the Adidas deal was done by June. The new kits start in the 2015-2016 season.
Intellectual Property and New Gear:
Of course, the brand owns their logo as intellectual property. But as part of the complete kit, Adidas will outfit Man U with an updated, slightly tweaked logo, and full game and training uniforms (down to the underwear). However, the deal is only for playing and training wear. Unlike with the Nike contract, now the team will control any other licensing for promotional products directly.
And what is the team to do with the old, outdated Nike gear? The team will continue to use the kit through the 2014-2015 season. But, what happens to the gear after that?
Often, teams need an outlet for getting rid of outdated products. Some clubs sign the old items and give them to charity. Others are required to donate the items, but not in a geographical area that they can be resold or profited. It can be mandated that the items be sent to third-world countries and given to charity.
Man U is hosting a contest this season so that people can enter to win Nike Tour Gear worn during game play and signed by the players. You can enter here.
Whether a logo change or corporate split, what do companies do with all the old stuff? Have you found creative ways to use last year’s marketing materials? Tell us in the comments below!
By Elizabeth Fenlon, Merchandising Specialist
When you think promotional products, what comes to mind? Probably stress balls, pens, note cubes? Some janky item you’d pick up at a tradeshow? You most likely don’t think of promotional items as useful products that will enhance your next event. Promotional products are not just bland, boring products that trade style and personality for inexpensive and purely functional.
The use of promotional products, especially in unique and subtle ways, can do wonders in helping to build brand awareness in your client base. Event planners and marketers, take note.
1. At an in store event, CUSP by Neiman Marcus offered refreshments to guests in simple frosted cups with their logo imprinted on them.
2. At another in store event, Neiman Marcus gave guests a sweet treat! They are sure to take these home with them and think of Neiman’s fondly as they enjoy their tasty morsel.
3. Celebrity stylist and fashion blogger, Rachel Zoe, adds a subtle hint of branding to her event by supplying logoed metallic sharpies for attendees to use.
4. She also shows us logoed office supplies don’t have to be boring with these metallic journals!
5. Sometimes, it’s not the product, but the messaging that ties everything together. Nylon Magazine lets their personality show with these simple, metallic pencils available for purchase on their website.
6. CFDA thinks outside the ‘block’ with their promotion for their studio visit with Band of Outsiders.
Not sure how to find the right ‘glam’ product to enhance your next promotion or event? No matter the parameters, we have something for you! Tell us about your event and let us do the thinking for you, matching the perfect product to fit your brand and event. Trust us, we’re experts.
We are excited to announce that we are finally all settled into our new offices!
This is the fourth location for Pinnacle Promotions in our 20-year history. The process to find a new location began in May, 2013. Our organization had outgrown the offices we had called home for more than 10 years. The move involved location scouting, plan development, packing plans, and eventually the actual move, and to do all of this as efficiently and seamlessly as possible.
Owners Mitch and Dave Weintraub worked with local realtors to scout a location that would meet our current needs, but also allow for continued growth and was in a central location for employees. With the new office it was our goal to build out a state-of-the-art showroom and expand our current operations. Pinnacle circulated surveys to the entire company to find out what features were most important to the team. Then working with architect, did their best to accommodate functionality and comfort requests. (In the end, the employees are pretty happy with the results!)
Packing! Is there any worse job when you are moving? Luckily, Flood Brothers Commercial Relocation Services made packing a breeze. Their system of pink, numbered crates helped to ensure that everything made it to the right location. Easy to use, and easy to move!
The only snag in our otherwise brilliant moving plan? Atlanta’s epic Snowmageddonpocalypse. After three weather-related reschedules, we were finally able to make the big move!
We enjoy hosting our vendors and clients in our new facility. If you are in the Atlanta area, please stop by for a visit at:
4855 Peachtree Industrial Blvd., Ste. 435
Norcross, GA 30092
For more great pictures, check out our Pinnacle Facebook page!
Personalization is key in the promotional products business. But when it comes to personalization, it seems retail is following the promotional industry’s lead. From the first day that your barista asked to put your name on your cup of coffee at Starbucks, personalization was creeping into mass retail. But recently, both Gatorade and the U.S. Soccer Organization are banking on your desire to personalize their products.
Gatorade’s #WinfromWithin campaign went for the personalization angle earlier this year. You can create your own, personalized label for your Gatorade bottle. But, in creating your own label you were also entered into a contest to win a case of Gatorade bottles with your labels on the bottle.
The U.S. Soccer Organization is currently using personalization to encourage fans to purchase gear and get excited about our national team’s participation in the 2014 World Cup, which begins in Brazil on June 12th. Their “One Nation. One Team.” campaign allows you to not only purchase an official U.S. National Team jersey, but for the first time in an active World Cup season you can personalize the official home jersey with your name and number.
What brands will follow next for personalization? Will you be able to brand your own soda can before it comes out of the vending machine? How about personalized flavors of your favorite brand of chips from your local supermarket? Will we soon see “Gucci by me” on purses and shoes at the mall?
Tell us what you think is the next great frontier of personalization!
Wearables! This is all anyone in both the tech and retail arenas are talking about. Mashable says, “Wearable technology is perhaps the most prolific trend in the tech industry today.”
This infographic from Mashable highlights the life of the wearable. It all started with MIT Professor Edward Thorp attempting to invent a wearable computer that would allow him to cheat at Roulette. He wasn’t too far off the mark with a 44% success rate. From there, we’ve moved through the calculator wristwatch, the wireless webcam, and all the way up to Google Glass.
Google wanted to create a hands-free smartphone. Their idea grew into what we know today as Google Glass. Glass is an optical-mounted, voice-controlled, augmented reality wearable computer. In the beginning, it looked like the headgear you might have worn overnight attached to your braces in 8th grade. Currently, Google Glass comes in any number of fashionable eyewear pieces. And as with any trend, Google Glass wearers have already earned their own trendy nickname and have news stories dedicated to Glass use in public areas and private businesses. Here is a link to Google’s own etiquette list of Dos and Don’ts.
In the promotional products industry, as retail goes so do we. We can expect to see the wearables tech trend encroach on the promotional products industry. How long before we see custom promotional Google Glass-ready sunglasses? How about promotional watches equipped with Bluetooth for music and phone access? When will we see personalized t-shirts be RFID-equipped for event staff or VIP access?
What do you think will be the next big thing in promotional wearables? What will be next to make Mashable’s list? Tell us what you think!
Does your golf outing planning schedule look like this? Win big with good planning and the perfect products.
For years companies have used the Golf Tournament as a way to socialize and reward their customers. One company we know spends as much as $45,000 on their annual spring event. A Golf Tournament has also been a stalwart fund-raiser for the non-profit segment.
Non-profits have certain challenges, especially when it comes to fund raising events that are reward-return based. They need the perfect promotional products to not only thank donors for past giving, but to also encourage them to donate again and spread their message. Sometimes it takes more than one stress ball or mug to do just that.
Here are some ideas to help non-profits find the perfect promotional products for their next Golf Tournament.