Promotional Products Blog | Pinnacle Promotions Marketing Company

The beloved Lollapalooza music festival celebrates their 20th anniversary this year, and they show no signs of slowing down any time soon. Although the 2011 concerts aren’t until  August, early tickets have already gone on sale – and sold out. In fact, discounted 3 day passes that went on sale last week sold out in about an hour, a testament to how much fans truly love this event. And, Lollapalooza-lovers aren’t just limited to the United States. Bands played to an enormous crowd at the first annual Lollapalooza Chile concert in Santiago last weekend.

With hundreds of artists playing on almost a dozen stages, it’s easy to see why people love Lollapalooza. The better question is, why should companies care? Well, a captive audience presents the perfect opportunity for organizations to promote their message and enhance their brand loyalty. To effectively target Lollapalooza attendees, it’s important to think about the venue, as well as the crowd’s interests and ages. One idea is to distribute custom sunglasses, imprinted with your company name and logo. In addition to being affordable enough for mass giveaways, custom sunglasses are both fun and functional, so recipients will rock on with these products long after Lollapalooza season ends.

Keep reading for this year’s rumored headliners

Alternative Apparel tweeted today about their new custom sunglasses. There are several things I love about this promotion:

1. The product itself. Hip, stylish sunglasses are perfect for a hip, stylish company. And their logo looks great on the side of the frames. I used to have some Sierra Mist branded sunglasses that looked like these, and people would comment on them all the time.

2. The timing. It’s smart to order spring apparel now, when you have plenty of time to get your shipment, check out the product and make sure it’s what you want. Alternative has a month or two to organize the promotion and find out if they need to reorder. When the sun hits Atlanta they’ll be ready, staring you down in their promotional shades.

3. The use of social media. I wrote an article recently about reconciling promotional products and social media, and Alternative has done just that here. They’ve used social media to support a traditional marketing effort, by advertising their own advertising products! (And the snake eats its tail.) They’ve got me, a consumer, excited about their upcoming marketing campaign, and here I am giving them free, grassroots advertising. Excellent (and simple!) integrated marketing. Kudos, Alternative Apparel. Now can you get me some of those shades?

Acree Graham
Marketing Coordinator