With May fast approaching, we will be in the thick of outdoor events before we know it! Especially for us lucky ones in the South- we have already had a few fabulous weekends of “fun in the sun” activities! I went to the Dogwood Festival a few weekends back and saw a lot of promotional products in use!
Here are my picks for promotional swag to handout at your next outdoor event.
Summer is starting to wind down, and while that may be unfortunate for the school aged kids, it’s great for emptying the local parks. For me, empty parks mean afternoons spent in a sundress, a floppy hat, and oversized sunglasses while snacking on whatever fits into my tote bag and is easy to haul along with my dog. But now with picnic themed promotional items from Pinnacle, my picnics are going to get an upgrade before the summer is over.
So far my favorite is the Beach Picnic Pack. Despite the name, it doesn’t have to be used just at the beach. The insulated compartment means that my food will stay warm or cool and comes with a complete picnic set for 4.
Best of all, since it comes in three bright summery colors, no matter what color I chose, it’ll match my favorite summertime outfits.
This is the time of year when we all look forward to outdoor events, at least I do! One of my favorite practical products that I saw at January’s PPAI Expo was the Take a Seat Stool.
The Take a Seat Stool is made from eco-friendly, recycled paper and folds up flat for easy transport. It is small enough to fit in a large tote! The Take a Seat can accommodate up to 200 lbs, and sitting on it is comfortable and not the least bit wobbly. This stool is great for use both indoors and out with a protective coating that helps prevent moisture from ruining your beloved travel bench.
The Take a Seat is perfect for golf events, parades, barbecues, outdoor sporting events and concerts in the park. It would also be perfect to use for extra seating in a “lounge” setting, promoting a new product at any happening. Since it’s available with a one color imprint or with a full color option, your message is fully customizable!
I was lucky enough to receive a Take a Seat of my own and I’m definitely going to take it to all the outdoor festivals this year! I am sure that it will gather some attention and wistful smiles from my fellow concert-goers.
When was the last time you spent an afternoon riding a Schwinn bicycle, sipping from a custom sports bottle, and waving to your neighbors with the wind blowing through your hair? I’m guessing, for most of our readers, not recently, although I know my coworker Acree happens to be an avid cyclist.
Nostalgia marketing is a powerful technique used by marketers to capitalize on the sentimental associations that their target audiences harbor for certain products and/or experiences. At 23, I rarely find myself feeling nostalgic about my past, but last Sunday afternoon, as I ventured out to Atlanta’s Virginia Highlands neighborhood to enjoy the beautiful weather with my dog and my sister, I spied a father on the sidewalk across the street teaching his young daughter how to ride her bicycle without training wheels.
For more about Schwinn’s advertising campaign and my latest personal wave of nostalgia, keep reading…
Having been born and bred in Georgia, I am no stranger to the distinctive green and yellow logo featured on John Deere promotional products. Okay, so I grew up in the metro Atlanta area, where farmland is sparse and suburban residents have no need for heavy duty John Deere agricultural equipment to manicure their manageable front yards… Nevertheless, I had peers who would not leave home without their trademark John Deere trucker hats. I always knew that the brand had a longstanding, loyal following in the Southeast, but during my teen years, I viewed it as more of a trend- wearing John Deere paraphernalia made people my age appear “rugged” and “outdoorsy”. Looking back, I wonder if even half of the John Deere-clad teenagers I knew had ever stood within 3 feet of an actual tractor!
An article on BrandFreak.com discusses John Deere’s current campaign, called “What Will You Create.” It features actual customers who have accomplished amazing agricultural feats using John Deere equipment. For example, take Larry Carlson, a New Yorker who transformed a 5 acre potato field into a Tuscan-inspired panorama of gardens and mazes using tractors made by- you guessed it- John Deere. Keep reading…
Although I am far from what you might consider “outdoorsy,” last weekend I ventured into the wilderness and went camping. As I was sitting around the campfire- surrounded by trees, water, and insects rather than cubicles, advertisements and televisions- I realized that in spite of the natural surroundings I was accompanied by many brands.
From my flashlight to the collapsible can cooler and of course the Swiss Army knife, many of the items I brought had been given to me by a corporation. I started thinking about how these promotional products successfully traveled all that way with us, and came to the conclusion that functional promotional items are key to building any brand.
Functional products, including drinkware, blankets, chairs and other outdoors products, can be imprinted with a company name and logo for increased brand exposure. Giving a product that is not only practical, but also small and easily compactable for easy travel, ensures that your company goes everywhere recipients go. Here are some camping tips to help you incorporate useful items into your next marketing campaign and some activities to inspire a trip to the outdoors.
-Hiking: This is not only a fun activity, but also a way to get to know the area where you will be staying and to tire yourself out before a night of sleeping on the ground. For kids or less active individuals, a leisurely nature walk is also a good afternoon pursuit. Stay hydrated and healthy with promotional sports bottles.
-Grilling: Plan ahead and make sure to pack food that can be cooked outdoors on a grill or open campfire. It’s also a good idea to bring items that won’t leave a mess, to ensure that pesky animals don’t bother you. And don’t forget to keep items fresh in a personalized cooler until you are ready to cook
-S’more making: Making S’mores is delicious and a good way to stay warm around the campfire. Carry a promotional flashlight with you if you venture into the woods to look for the perfect sticks. And always take a buddy, too.
-Camp songs and ghost stories: Singing songs and telling stories are great pre-bedtime activities. Don’t forget to write down your favorite tunes and spooky narratives in promotional jotters so you can remember them for next year’s trip to the wilderness.