There is much buzz on the internet today regarding New England Patriots’ quarterback Tom Brady and whether or not he is visiting a hair restoration clinic. The following article has an example photo of Brady today and one from a few years back for comparison. Tom could definitely disguise his dilemma much cheaper by wearing custom hats. I am sure most fans wouldn’t mind looking at him in a custom hat instead of the long shaggy ‘do he is currently sporting. Custom hats are also a great promotional gift idea for any companies wanting to give a product their clients and booth visitors will perceive has more value. What better exposure than having your logo sit atop the head of your consumers as they run their daily errands, or attend sporting events, or go just about anywhere around town.
Merchandising & Marketing Coordinator
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A study of Internet usage released by The Nielsen Company shows that Americans nearly tripled the amount of time they spend on social media sites and blogs between August 2008 and that same month one year later. Over the course of that time, people developed and altered the way that they gain information. Not only are consumers turning to online news sources such as CNN.com or the New York Times online, but also people are garnering more of their news from sites such as Facebook and Twitter. This means that hard news stories- about the earthquake in Haiti or the latest status update on healthcare reform- are cluttered with personal status updates, such as what John Smith ate for dinner last night or the color of Jane Doe’s new hat. What’s more, consumers are hearing the news through secondary sources that cannot help but add their own personal bias.
Personal bias about online news also applies to brands. Social media sites provide an easy and uncensored outlet for shoppers to share their likes and dislikes about certain products, companies and customer service experiences. Thus, as consumers spend more and more time on these sites, effectively changing the way they share and acquire information, marketers are forced to shift their campaigns as well. And they are. The same Nielsen study reveals that while the time consumers spent on these sites tripled, the amount of money that businesses spent advertising online increased 119 percent during that same time span.
A few months ago my husband and I were watching television when an infomercial caught our attention, for a workout program that claimed to get you “absolutely ripped in 90 days.” We watched this informercial the whole way through, and learned about muscle confusion™, the 12 sweat-inducing workouts, the strict nutrition plan and, best of all, the results in the form of before & after pictures. These people went from normal to ripped in just 90 days! It was almost too good to be true… and with just 3 payments of $39.95 and a 90-day money back guarantee, who could go wrong?
I know that most men (my husband included) dream about having a six-pack and killer biceps, so this infomercial strikes a chord with them. After viewing enough before & afters, it was settled that he was buying this program and “getting ripped.” From September to the end of November he followed Tony Horton’s program by the book. (Well, he skipped Yoga X days, but I don’t blame him. I tried to do it with him and it was too long and boring.) I didn’t commit to the program, but I did do the occasional Kenpo, Plyometrics and Ab Ripper X (my favorite) to support him.
After those grueling 90 days, he was in the best shape of his life and became a true P90X supporter and evangelist. Five of his friends have since bought the program and are aiming to get ripped as well.
What surprised me the most about the whole thing was the conversations that I had with people about P90X. People love to talk about Tony and his cheesy one-liners, their favorite workout, or their most dreaded exercise (Heels to the Heavens). Most people have seen the informercial, have friends that did the program, or want to do it themselves.
P90X is part of pop culture now and has become a fitness revolution. Yes, this is a bold statement. With this type of revolution, I believe that Tony and the guys at Beach Body are missing out on a huge opportunity to incorporate promotional products or logo merchandise into their revenue stream. I checked their website for P90X merchandise I could buy my husband (as a joke… kind of) and the only thing I found was one t-shirt that had “P90X” on the front and “Bring It” on the back yoke (see image above). I did appreciate the product description: “You’ll get ripped, but your T-shirt won’t!”, but I think they can take their brand one step further. From promotional t-shirts, custom hats, and bumper stickers to sport towels, yoga mats and imprinted water bottles, the possibilities of marketing his program with promotional products are endless. If and when they decide to take my advice, I’ll be all over the T-shirt imprinted with Tony’s most famous motivational saying, ”Do Your Best… Forget the Rest!”
Here is an amazing video to inspire you to get “X”!