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Oktoberfest Marketing Tips: Get Your Lederhosen Ready and Stock Up on Promotional Glassware

Cheers!Creative Commons Licensephoto credit: James Almond

Nobody can argue the popularity of holidays with international origins on American soil. Cinco de Mayo, Halloween, Christmas, and let’s not forget everybody’s favorite reason to consume German beer each Fall: Oktoberfest. Despite its name, Oktoberfest is actually a 16-18 day festival held annually in Munich, Bavaria, and Germany from September through the first weekend in October. It has been a significant aspect of Bavarian culture since 1810 and has spread to other regions of the world in recent years.

While Oktoberfest is most commonly associated with beer consumption and promotional glassware, there are many lesser known traditions tied to the holiday, too. Continue reading

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