Tag Archives: custom apparel

Are You a Promo Hoarder?

According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.promfi infographic_11f1ec510dbe285b39baca0385b3afef

The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.

It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. scottypsThere was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after.  Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.

Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.

Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office?  Tell us: Are you a promotional products hoarder?

Pinnacle Promotions

ING Marathon and Swag Redemption

NYCING Internet-banking giant ING and their sponsorship of perhaps one of the largest sporting events took a big blow in 2012.

“Superstorm Sandy” landed on the upper east coast starting on October 22 through October 31st, 2012. Hurricane Sandy would become the second-costliest hurricane in U.S. history. The ING New York City Marathon, which was scheduled to take place on November 4, went through a painful decision-making process that resulted in the full cancellation of the marathon only two days before the event.

With the cancellation, ING and the New York Road Runners club faced a hailstorm of criticism. Runners were upset the marathon was cancelled. Runners were upset the marathon was not cancelled sooner. Participants took to blogs and social sites to express their feelings. Race organizers faced a daunting PR challenge, but one not completely unique to events of this nature. What to do with all the race swag?

From t-shirts and clappers to the actual finishers medal, race organizers faced a difficult problem. In an effort to create goodwill among racers who couldn’t race and wanting to encourage people to sign-up for next year’s race they made an unprecedented decision. They would take every opportunity to get the gear to the 2012 registrants. When race entrants showed up to the 2013 expo to get their race bibs and promotional items, the 2012 registrants were directed to a location within the Javitz Center to receive the 2012 race shirt and their 2012 finisher’s medal.

Image byRobert Reese

Image by Robert Reese

The icing on the PR cake for ING and the NYRR came in the form of a poncho. In light of the events in Boston last year, race entrants were strongly discouraged from checking a bag at the race start for security reasons. Following the completion of the race, if a runner had not checked a bag they were directed to a special area of the race route. Upon exiting the official race area, runners were given a customized fleece-lined poncho.

The ING Marathon is not the first event to face a swag problem. Each year teams produce promotional items to acknowledge a sporting event that hasn’t happened yet. In the event that your team is playing in the big game, chances are the celebratory shirts and hats have already been printed. When the team loses, what to do with the promotional or marketing materials? Because of licensing agreements, most items are donated overseas.

The ING NYC Marathon organizers were able to heal some old wounds by giving 2012 runners their gear and medals. And, they were able to build good will with the 2013 by rewarding them for choosing the less convenient bag option. In this case, the ponchos went a long way towards swag redemption.

Pinnacle Promotions

Top 10 Uniforms as Halloween Costumes

We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!

10. Police Officer – Regular or S.W.A.T style.
9. Doctor – Regular or Zombified.
8. Nurse – Regular or Sultry. Nurses

7. Football player – Extra points for the consistent team branding throughout.
6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.
5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it! Screen shot 2013-10-30 at 9.19.45 AM
4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest. Hogwarts
3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”
2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!

And the #1 “Uniform as Halloween Costume” is…(drumroll please)

1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”

Screen shot 2013-10-30 at 9.27.22 AM

Tell us, did we miss anything? What is your favorite uniform as Halloween costume?

Pinnacle Promotions

Megan’s Trend Spotting: 90’s Fashion

One of the trends in retail for the past few years has been the resurgence of 1990’s fashion. Walk into any hip retail establishment and you will find flannel, straight leg denim, vintage hoodies, leggings, and designer clothing featuring large logos.

 

This flow in the current of the fashion world has reached promotional apparel. While walking the 2013 PPAI Expo in Las Vegas, I spotted various styles that brought me back to the 90’s. I could just hear Eddie Vedder singing “Evenflow.” Check out some of my discoveries from the Expo. The pictures included below are from the Alternative Apparel booth- they represented this 90′s trend effortlessly. Contact us for more details, many of the pieces you see will be added to our site in the next few weeks.

Patterned tops are predicted to be huge for 2013. How cool would your logo look screen-printed in 1 color on a camouflage tee? Or try a baseball tee with stars printed on the arms and a solid body- definitely an attention grabber!

This trendy “grunge” style would work well for the college/university demographic, bars/restaurants and even more casual corporate environments.

What was your favorite piece of clothing worn in the 1990’s?

Megan
Merchandising Manager

Megan’s Trend Spotting: Shades of Green and Blue

It has been a busy month for the Merchandising Department at Pinnacle Promotions. First, a few of us attended the PPAI Expo in Las Vegas; the new products for 2013 are amazing! We are working now to add our favorites to the website. And personally, I was also able to attend the Atlanta Apparel Show at AmericasMart last week. This show focused on 2013 Women’s apparel and accessories. I was able to use this retail outlet to trend forecast for our promotional apparel market.

Entrance to the January 2013 Atlanta Apparel Show

One of the big trends I saw at both shows was the use of color. Shades of green and blue were very prevalent in many collections. As you may have seen in Lee’s post, Emerald Green is the Pantone color for 2013.

 

Bella + Canvas PPAI Expo Las Vegas 2013

I was happy to see these two colors dominate the offerings at the Apparel show as well as at the PPAI Expo. Both colors are easy for most complexions to wear. And with various shades available, it will be easy to find one to suit your brand. Here are my favorite women’s fashions in green and blue.

The Serena Blouse: Beautiful vertical pleats along the front and back, creating a flattering fit. Shown in Vivid Jade.

The Women’s Flowy Simple V-Neck Tee.   With fashion forward details, this drop sleeve tee has a relaxed fit and super soft hand. Shown here in Blue Marble.

Alternative Apparel Meegs Eco Jersey Ugly Stripe Tank: Stripes look fresh in green and chocolate. This tank is made from a polyester/cotton/rayon blend, has a flattering rounded bottom and racerback. Shown in Eco True Avocado/Eco True Brown Stripe.

The Emma Pullover. Perfect corporate casual 3/4 sleeve sweater. Featuring 3 button plackets along the front shoulders and subtle puff sleeves. Pictured above in Pacific Blue.

Port Authority Ladies Crosshatch Ruffle Blouse:  Feminine details like ruffled placket and front and back darts make this shirt a winner. Shown above in Chambray Blue. Also available in Deep Blue.

And I had to throw in one accessory. I am loving the Lexi Wristlet! Shown here in Turquoise, this case will accomodate a smartphone, credit cards and more. Perfect for running errands or a night on the town!

If you see something you like, feel free to contact us! Stay tuned for more Trend Spotting posts in the weeks to come!

Megan

Merchandising Manager

 

 

 

 

 

Megan’s Product Pick of the Week: Nike Golf for 2013

I know it is January, but I am already dreaming of spring. And we here in Atlanta are expected to reach the upper 60’s later this week! What bliss! Springtime and golf go hand and hand. This past week the PGA Tour hit Hawaii. Check out the latest PGA news here. It’s very cool to see what Nike, Adidas and Callaway gear the pros are sporting.

Whatever the climate on the green, you and your brand will want to look sharp for 2013. Check out these new arrivals from Nike Golf.  With Nike’s DRI-Fit fabric technology and on-trend color choices, the recipient will be comfortable and look stylish on and off the course.

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Megan’s Product Pick of the Week: the Chambray Shirt

As new products for 2013 trickle in, I sift through them and select my best-loved garments to feature for the upcoming season. I am happy to report that I am really digging these Chambray Dress shirts. You might have seen the trend in retail for the past few years, and finally someone has got it right in the corporate apparel industry!

 

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Megan’s Product Pick of the Week: The Promotional Raincoat

As of Tuesday afternoon, Tropical Storm Isaac is now a Category 1 hurricane. Since we are smack dab in the middle of hurricane season, I thought I would help my readers out by suggesting a rain jacket to brave the upcoming storms.

My favorite promotional raincoat is the New Englander. With its waterproof polyurethane shell, heat-sealed seams and mesh lining, this rain jacket will keep you dry in any downpour.

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Megan’s Product Pick of the Week: The Ladies Crosshatch Ruffle Shirt

When selecting new products to add to our site for autumn, I came across the Ladies Crosshatch Ruffle Easy Care Shirt. I was very surprised to see a bit of a more fashionable style for corporate apparel. This blouse has a feminine feel to it with the ruffled y-shape neckline, front and back darts and pearlized buttons. The ¾ length sleeves will allow you to accessorize nicely with your favorite watch or stack of bracelets. The Ladies Crosshatch Blouse is made from 60/40 cotton/poly making it washable. Say goodbye to the dry cleaner!

 

This blouse would be a great uniform choice for outside sales representatives and women in the hospitality or finance industries. A tonal embroidery would look great on the chest or cuff. Available in five beautiful shades, you are sure to find one that matches your brand. My favorite one is the Grape Harvest; this perfect shade of purple would look great with a pair of grey trousers or a tweed skirt.

Check out other options to dress your team in style.

Megan

Merchandising Manager

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