Posted on
June 15th, 2011
The 12th annual Webby Awards were held this past Monday night, honoring excellence on the Internet for everything from website and interactive advertising to online film and video. Awards are given in nearly 70 categories, with two winners for each, one selected by The International Academy of Digital Arts and Sciences, and one voted by the public. Among this year’s winners was Jessica Stuart whose video, The Time to Eliminate Pediatric AIDS is Now, created for the Elizabeth Glaser Pediatric AIDS Foundation was awarded in the category of Public Service and Activism. Mrs. Stuart seems to be getting just as much attention now, however, for her wardrobe choice the evening of the awards as for the film itself.
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Posted on
March 24th, 2011
If you’ve seen QR codes popping up on logo apparel, in magazines, or on retail windows, it’s because these distinct 2-D matrix bar codes are gaining lots of traction in the interactive and mobile marketing realm.
QR codes, also known as quick-response codes, are considered a convenience-oriented matrix that’s connecting the physical world to the digital world, instantly. Marketers have integrated QR codes into their campaigns because it’s engaging prospects. Now, by just scanning these codes with a web-enabled mobile phone, consumers on the go can instantly interact with their brand.
Through the codes, companies directly connect consumers to whatever information they wish to promote; whether it is a product page, a Facebook “like” page, coupons, or a campaign. Another attractive feature is the codes ability to measure response rates leading to a more accurate ROI calculation.
Now that QR codes are just beginning to gain traction in the U.S, you can still stay ahead of the creative marketing curve by incorporating QR codes with logo apparel. Promotional products such as shirts and hats last far longer than printed collateral such as flyers and direct mailers. Similarly, by printing a QR code on to logo apparel your company creates a walking marketing campaign!
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Posted on
March 8th, 2011
Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
Today March 8th, marks the 100th anniversary of International Women’s Day. On this day we recognize the incredible women through out history who have made an everlasting impact on the status of women. However, this day is also about continuing progress and identifying that there is still room to improve.
In this generation, women still make 77 cents for every dollar a man makes, and less than 3 percent of Fortune 500 CEO’s are women. These facts among many others indicate that our world still has the task of perfecting equality.
On this day, and going forth, women’s rights groups such as NOW can show support for the hopeful progress of women through promotional items such as message pens, custom apparel, and various promotional efforts. Through promotional items as well as the many other outlets available, the women of today can spread their message in hopes of building a better place for the women of tomorrow.
Lauren Cohen
Marketing Coordinator
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Posted on
November 8th, 2010
For those of you who, like me, wish you could go shopping without spending any money, your dream might be coming true. Gap announced that they will give away 10,000 pairs of jeans to shoppers who check into a Gap retail location using Facebook’s new Deals feature. This campaign will not only help Gap to bring more consumers into the store as the holiday season nears but, through the use of incentives such as custom apparel, will also encourage people to participate in location-based social media. Although Facebook and Twitter have gained popularity, the Pew Research Center recently found that only 4% of online adults currently use location-based services, such as Foursquare or Gowalla.
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Posted on
July 21st, 2010
So you may have heard – I mean, maybe – that Lindsay Lohan’s jail sentence began yesterday. I’ve been hearing people voice their opinions on the matter everywhere from the farmers market to the office break room, and I have to admit, it is a great conversation starter – but definitely a loaded one. There’s not really any way to know what people think about controversial topics like Lindsay’s incarceration until you ask… unless, of course, they save you some time by donning some customized apparel.
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Posted on
June 11th, 2010
I am a huge, huge fan of the HBO original series True Blood. The third season premieres this weekend and I almost can’t contain my excitement. Due to the popularity of the show, I have seen an increase in logo apparel and promotional products in the retail market. I have even been tempted to purchase a custom promotional t-shirt modeled after what the main character, Sookie, wears at her waitress job at Merlotte’s. The most elaborate promotional campaign however involves a “beverage”. Click here to discover Tru Blood
Posted on
June 10th, 2010
I was shopping the other day at my favorite store, Target when I happened upon an end-cap display of Huggies® Jeans Diapers, diapers that look like designer jeans. As a new mom, I did a double take and went in for closer inspection. The diapers have a faux denim look with back pockets, belt loops and a faux leather patch with the Huggies® logo on them. Is this custom apparel for a baby that is necessary? Of course not, but they seemed to be flying off the shelves. There were only 2 boxes left! I contemplated purchasing a box, but instead I whipped out my phone and took a picture so I could send it to all my mommy friends (and now blog about it).
Keep reading about these limited edition diapers and watch the commercial…
