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Shhhh! 3 Secrets to Growing Your Business

Promotional Products Generate New Business Global Advertising Specialty Impressions Study, V. 4 By Larry Basinait

Promotional Products Generate New Business
Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

Each day, businesses and employees are hustling to bring in new opportunities to help their businesses grow. Business guru and master of growing the small business Gary Vaynerchuck says the number one way to grow your business is to recognize that we are in a “thank you economy.” Companies can do that by making marketing efforts more personal. One way to do this is to give promotional products to your employees, customers and potential customers.

Here are 3 secrets to using promotional products to help grow your business:

1. Match the audience: Whether your audience is your employees, clients or tradeshow attendees the best way to Make the right impression™ with promotional giveaways is to match the product to the audience. A branded credit card-style hand sanitizer would make a memorable tradeshow giveaway at a healthcare event.ccsanitizer Custom printed t-shirts are ideal for the outdoor music festival volunteers.CD100_500

2. Quality equals exposure: The average promotional item is kept 6.6 months. Quality outerwear such as a high-quality jacket continues to provide residual value over time.jacket The same can be said for drinkware. The Wall Street Journal stated that a branded mug can be seen as often as five times per day by its owner.mug It is important to choose the right drinkware with the right imprint method to make sure the idea of quality is connected with the brand.

3. Be creative: Companies can really show off their thoughtfulness and creativity with the right promotional product. The avionic team that travels overseas will see extra value in the customized international electrical adapters.adaptersThe recliner company gives customized throw blankets with to their distributors and vendors.blanket

It’s important to remember to make your marketing more personal and more specific. Knowing your audience, quality and creativity are game changers in making your brand name and services stick with potential new customers, and are key to make promotional products work for you to help attract a new audience and grow your business.

Pinnacle Promotions

The Unique Wedding Experience

Screen shot 2014-05-08 at 4.47.36 PMListen up, event planners and hospitality facilities! You already know that there is no longer such a thing as a “traditional wedding.” There are entire reality television programs built around brides (or bridezillas) competing for the most unique, most memorable wedding. You see it every day. Your brides want the unique wedding experience and we are here to help you give it to them!

Two of the biggest contributors to achieving the unique wedding experience: Pinterest and promotional products.

Pinterest: Pinterest burst onto the scene in 2010 hailing itself as a “virtual discovery” tool. At the core, Pinterest is a bookmarking site. In reality, it is a crafters, foodies, and shoppers paradise. Since its inception, Pinterest has become the #1 social networking site based solely on “time spent” statistics. In 2013, Pinterest was valued at $3.8 billion and there is no slow-down in its near future.

For brides and wedding planners, Pinterest is a welcome haven for ideas and support. You can shop for dresses, get alternative venue ideas, and even plan your menu.

Top Wedding Boards on Pinterest from Vogue Magazine.

The Pinnacle Wedding board is one of our most popular boards.

Pinterest Wedding Boards even have their own Buzzfeed list.

Promotional Products: Promotional products can also help make a wedding even more memorable! Here are a few promotional product ideas to help your clients host a totally unique wedding experience:

Wedding-branded flip-flops to help everyone in the bridal party relax.flipflops

Personalized Napkins can be used for everything from brunch to cocktails to the main meal.napkin

Perfect for the sit-down meal AND a nice wedding favor, the Stemless Wine Glasswineglass.

A memorable addition to a beautiful outdoor wedding and a favor guests will want to use over and over: Fiesta Mason Jar Tumbler.masonjar

Event planners, hotels and venues can be ahead of the curve and offer these great ideas to their customers. Set your company apart, overhaul a wedding and help the brides and grooms that you work with create a one-of-a-kind, magical wedding day.

For more wedding ideas, please check out our Pinterest board or our website. Comment below if you know have other good ideas about how to use promotional products for a unique wedding experience.

Pinnacle Promotions

School Supplies Supply Smiles: Pinnacle Promotions Makes a Big Impact in Haiti

When Pinnacle Promotions began more than 20 years ago, it was founded on a premise of doing good work and being good people. That desire has never left the heart of owners Mitch and Dave Weintraub. Recently, Pinnacle Promotions partnered with Martin Genauer and the law firm of Berger Singerman to support the Foundation Groupe Jean Vorbe in Port-au-Prince, Haiti.

bagTogether, we worked to provide the children at the Foundation and the Foyer Divin Orphanage with more than 500 blankets and convertible bag-backpacks filled with pens, pencils, erasers and other school supplies. The Foundation was kind enough to send along pictures of some very happy children.



I acknowledge receipt of your letter from the 11th and thank you. I take this opportunity to ask you to send Martin Genauer and Pinnacle Promotions, on behalf of Foundation Jean Vorbe and the orphanage Foyer Divine, my most sincere thanks.

I attached some pictures of the children receiving the blankets that will be so useful for the coming cool months.

Once again, thank you or having thought of us and wish you the warmest regards.

Jean Marie’ Vorbe

Screen shot 2014-05-02 at 10.01.14 AMScreen shot 2014-05-02 at 10.01.27 AMScreen shot 2014-05-02 at 10.01.38 AM

The value of giving back into the lives of children is immeasurable. We consider ourselves fortunate to have been a part of making a difference for school children in Haiti.

Pinnacle Promotions

Oops! The RIGHT Way to Make the WRONG Impression

On the episode of Friends titled “The One Where Joey Loses His Insurance,” Ross has begun to teach his first-ever college course. He is intent on making the right impression, and starts his very first class by introducing himself with an English accent. The hilarity ensues when Monica and Rachel stop by class one day for lunch and discover the bogus accent. He insists the entire fiasco began all because he wanted to make the right impression.

In the promotional products industry, without careful guidance it can be all too easy to make the wrong impression. Our sales team shared examples of the right way to Make the right impression.™

handsanitizerRight: Hand sanitizer for the hospital or doctor’s office
Wrong: Food containing nuts for the hospital or doctor’s office

towels2Right: Branded towels for the local gym
Wrong: Orca whale stress balls for the local gym

Right: A gift pack including sunglasses, hats and sunscreen for the luxury resort in South Florida.
Wrong: Heavy, customized fleece jackets for the luxury resort in South Florida.

ribbonRight: Ribbon reflector light for a cancer fundraiser
Wrong: Zippo lighter for a cancer fundraiser.

Right: Filtered water bottle for an alcohol treatment facility.
Wrong: Shot glass for an alcohol treatment facility.

SM-7677_500Right: Customized cowbells for the local chicken fast-food restaurant.
Wrong: Customized chicken feet for the local chicken fast-food restaurant.

At Pinnacle Promotions, we know the right way to Make the right impression.™

Pinnacle Promotions

Pinnacle Promotions is dedicated to helping you Make the right impression.™

Make the right impression™ Tips
Pinnacle Promotions is dedicated to helping you Make the right impression.™ We are providing helpful tips, expert advice and quality product recommendations to make you look good.


Pinnacle Promotions

All I really need to know to Make the right impression™ I learned in Kindergarten

Based on Robert Fulghum’s wildly popular book, All I Really Need to Know I Learned in Kindergarten, we have added our own twist on the “things I learned in Kindergarten” for the promotional products industry.kinder

All I really need to know to Make the right impression™ I learned in Kindergarten.

1. Offer your attention and advice willingly.
2. Do what is right.
3. Praise in public, critique in private.
4. Leave a customer’s office the way you found it.
5. Try, and then try again.
6. Be kind. Apologize first.
7. Be on time.
8. Offer a clean, dry hand to shake.
9. Care more about people than they care about you.
10. Come bearing gifts, such as quality promotional products.
11. Confidently promise and over deliver.
12. Listen. Really listen.

Pinnacle Promotions

The Fuller Brush Man’s Necessities

fullerThe Fuller Brush salesman is a legend in the outside sales community. The Fuller Brush man was the original traveling salesman. He went door-to-door, cold calling from city to city, state to state across the country. Movies have been made about him, from The Fuller Brush Man to Planes, Trains, and Automobiles. He is a part of pop culture, and the ideal that salespeople strive to be. pta

While the Fuller Brush man-model has changed over the years, the role of the “traveling” or outside salesperson still exists. Whether a local person or across states or countries, the role of the salesperson has changed over the decades but there are some business essentials that every outside salesperson needs.

See if you agree with our list:

bcinfoBusiness Cards: A must for any salesperson, inside or out. You can order online, or even print your own these days. Business cards are also moving out of the traditional-size mold and branching out into more creative shapes and designs.

businesscardholderBusiness Card Holders: Pull your business card from this classy double-compartment holder.

luggagehandletagLuggage Tag: This Luggage Tag and Luggage Handle Wrap combo make life easier for the seasoned traveler!

backpackMessenger Bag: This elleven™ Checkpoint-Friendly Computer Personalized Backpack is perfect for car or air travel.

carbeadsSeat beads: A must-have for the salesperson who spends most of their life in the car!

Good Shoes: Enough said.

ndsmSleep Mask: This Napoleon Dynamite sleep mask will keep other flyers from bothering you because they know you mean business.

A Good Book: Goodreads will help you find your next good book, and tell you what your friends are reading, too!

swankytizerHand Sanitizer: This Pen/Sanitizer combo is one of our favorites!

popperGiveaway: What a better way to make the right impression than to give your clients and potential customers something to remember you by. And if you can make them smile in the process, even better! Our clients loved their poppers! VIDEO

Stress-headache Medication: And lastly, do not leave home without relief for those long travel days, weather delays, or cancellations!

To be successful, you must always be prepared. So, make sure you don’t leave the office without these sales necessities!

Check out our Pinterest Board!

Pinnacle Promotions

Promotional Products to Save Your Snowmageddonpocalypse

The Pinnacle Promotions office is located in the Atlanta area. In 2014, we survived, along with our friends, family and colleagues, through one of the worst snowstorms in recent memory. Call it what you like: Snowmageddon, Snowpocalypse, or more accurately Snowmageddonpocalypse. People were stranded in their cars for anywhere from 1 – 20 hours. Children were stranded at schools, and worse on school buses and brave teachers and good Samaritans kept them safe and warm. There are many theories as to why this happened. And as there are many blame theories, there are that many stories or more of miraculous and random acts of kindness and selflessness.

Pinnacle Promotions was uniquely equipped to continue servicing our clients during the storm. Our account teams were able to address our customer’s needs through proprietary tools and resources, and make the necessary adjustments to make sure our clients weren’t left out in the cold.

In talking with many who were stuck or stranded, we heard over and over about the items that they really wished they had with them to weather the storm.

Some of the top comments we heard:

-“I wish I had a blanket in the car.” A customized throw or blanket would be the perfect winter item to have in the car at all times and be ready in the summer to host a picnic.
Screen shot 2014-01-30 at 1.54.24 PM

-“Wish I had an external phone charger. I didn’t expect my phone to die and not be able to use my car charger.” A branded portable power source is a price-effective and compact way to come to the rescue of your clients and employees.

-“Can’t wait to get home and have a warm cup of coffee.” Many of those who spent hours on the roadways trying to get home were relieved to walk into their homes and grab their favorite mug to sit down for a drink to warm them through.

-And here at Pinnacle, we grabbed promotional ice scrapers on our way out the door to help us get the snow and ice off our windshields for the drive home.

What items do you think would be most helpful in a snowstorm? Check out our Winter Gear section for some great ideas.

And lastly, a special thanks to all of the emergency service personnel, road crews and good Samaritans who helped those who were waylaid by the storm.

Pinnacle Promotions

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It’s Not Just Orchid, it’s Radiant Orchid: Pantone 2014 Color of the Year

If you work as a graphic designer or with graphic designers in any capacity, no doubt you are familiar with the Pantone Matching System, which is the standard color matching system across pretty much all industries.

Each year, Pantone chooses a “Color of the Year.” The color is decided upon at a secret Pantone meeting held in a European capital each year. The color is reportedly chosen in conjunction with many of the cultural influences that Pantone believes are relevant in our present lives. The color is meant to capture the spirit of the year.

Pantone’s Color of the Year for 2014 is Radiant Orchid.

Last year’s color was green. Lots of things are green. Not all that many things are “radiant orchid.” Our team worked very hard to find promotional or customized marketing products around the office that are orchid. We found these two things that are close.


To help our designers, idea-makers and customers get into the color of the year we created a Pinterest board.

What promotional items do you think will look best in radiant orchid?

Pinnacle Promotions

Promotional Product Hacks to Save Your Tradeshow

Promotional Product Hacks to Save Your Tradeshow

We know how difficult it is to plan, prepare, and execute a trade show and that you’re looking for tips and tricks to make it easier. Storage is in short supply at trade shows. So, how can you make the most of it? We suggest doubling up the uses of your promotional items so that you don’t have to remember quite so many things. Some people call these hacks. We call them “imaginative repurposing.”

1. W-DS_500
Silicone wristbands make handy rubber bands when you’re overwhelmed with loose pens or pencils and short on bundling methods. Not only are these handy customized wristbands going to be utilized over and over by tradeshow attendees (because you just gave them a new idea) but will also allow you to be organized at the same time.

Reduce the number of office supplies that you need to take by leveraging your promotional items for your booth staff. These will be handy for your staff to jot down notes to hand to attendees. Branding and personal contact reminder all rolled up in one.

3.Screen shot 2014-01-09 at 3.52.52 PM
Got a tablet or iPad to display but can’t get a new case or stand? Order the Leeds Windsor Reflections Promotional Jotters (Item 0550-66) and use it to double as a display stand.

Cups are a great tradeshow promotional item because they are likely to be used again; they have a long “shelf life.” However, cups use up a lot of space, but really most of it is just air. So, how do you take advantage of this?
If you will be shipping your giveaway cups, use the cups for storage or stuff them full with other essentials that need to go to your trade show. This will reduce the number of boxes that you would need to ship and reduces clutter at the actual booth.

5. hack
Many booths will use music to create the ambiance within the booth. Think you need to take along extra speakers to be heard? Think again. If playing music from your phone, place your phone’s speaker inside one of those snazzy promotional cups to amplify the sound.

6.Screen shot 2014-01-09 at 3.50.47 PM
Traveling with fragile tradeshow items and need cushioning to pack your valuables in? Have you ever thought of using a 1/4’ mouse pad, imprinted with your logo to cushion your precious delivery? Mouse pads come in all shapes, sizes, and thicknesses and can be used not only to ensure your mouse works correctly, but can be used to take up extra space in the box and absorb any shock that your shipping boxes may incur.

So, when you get ready to pack up your trade show tables, displays, and promotional items, recall these tips to save space, time, energy, and keep you organized. Well, at least make you look smart by knowing the hacks.

Got any good hacks of your own? Let us know!

Pinnacle Promotions

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