Our recent Pinnacle Promotions Atlanta Idea Expo ’14 was a huge success! We invited area customers and prospects to join us for the day to take advantage of promotional samples and a chance to meet with vendors. We hosted several educational seminars. And, we invited our guests to sit down with us for lunch provided by local fav Cue. One of the educational seminars focused on the idea that you can use social media to connect, sell and reward your customers using promotional products.
‘There’s no such thing as bad publicity’ – Phineas T. Barnum
That’s not completely true. In today’s crowdsourcing environment, a positive public image is vital. Businesses are competing for an ever-dwindling mindshare using all tools at their disposal. Which means that the value of the credible, qualified customer review is higher than it has ever been before.
Trustpilot is an online-review platform for ecommerce businesses. Trustpilot boasts more than 7.5 million reviews on its site, representing businesses in more than 16 countries. One of the key value-adds of Trustpilot is its relationship with Google that lists Trustpilot reviews in the Google Seller Ratings. Unlike other crowd sourced or location-based review options, Trustpilot is regulated and cannot be “gamed” in the business’s favor. It is entirely customer focused, customer controlled.
Pinnacle Promotions uses Trustpilot for its customer review program. And, we are so very proud to accept the first-ever Trustpilot Customer Milestone Award. In July, Trustpilot recognized Pinnacle Promotions for collecting more than 500 reviews. Of those reviews, the majority are five-stars.
“We are honored to be the first recipient of the Trustpilot Customer Milestone Award, the party was fantastic. The entire company got to celebrate this achievement together over cake, cookies and champagne. We take our customer experiences very seriously and it’s great to know there’s a company out there that does too and is willing to recognize those that do. Thanks Trustpilot.” – Justin Hutchinson, Director of Inside Sales at Pinnacle Promotions
Trustpilot threw a party for the team at Pinnacle to celebrate this momentous occasion. Complete with cake, cookies and champagne, Trustpilot raised a glass to Pinnacle. Trustpilot selected their top ten favorite reviews and had them framed and presented to the team during this company-wide event. Read the Trustpilot blog post, here.
Pinnacle strives every day to provide a high level of excellence in products and service. We look forward to continued positive relationships with our customers. Thank you, Trustpilot, for recognizing Pinnacle and this groundbreaking achievement!
Not putting your brand name on the door of your business is the same thing as not using a promotional product. The price of NOT using promotional products all but guarantees people will forget you.
The Advertising Specialty Institute, a leading promotional products association, releases an annual impressions study. ASI breaks down the effectiveness of promotional products against other types of advertising, by product, and by demographic. Every single study type drives home the high-value effectiveness of promotional products.
Here are the top 5 ways to not use promotional products to guarantee people forget you:
1. Don’t put your brand logo on a promotional pen that people find in their kitchen drawer, on their desk or in their purse.
2. Don’t brand a personalized note pad…let’s just keep calling it scrap paper.
3. Don’t put your logo on a shirt or customized uniform to ensure no one thinks about you when you see it in a crowd.
4. Don’t put your company name on a reusable tote bag that you give out at a tradeshow and no one will thank you for not helping them carry all of their show swag.
5. Don’t put your restaurant logo on a custom mug, on the menu or on the café door. Why do you want people to remember where they at that delicious meal that time?
Click to see our best selling promotional items, and make sure your brand is never forgotten!
We are excited to announce that we are finally all settled into our new offices!
This is the fourth location for Pinnacle Promotions in our 20-year history. The process to find a new location began in May, 2013. Our organization had outgrown the offices we had called home for more than 10 years. The move involved location scouting, plan development, packing plans, and eventually the actual move, and to do all of this as efficiently and seamlessly as possible.
Owners Mitch and Dave Weintraub worked with local realtors to scout a location that would meet our current needs, but also allow for continued growth and was in a central location for employees. With the new office it was our goal to build out a state-of-the-art showroom and expand our current operations. Pinnacle circulated surveys to the entire company to find out what features were most important to the team. Then working with architect, did their best to accommodate functionality and comfort requests. (In the end, the employees are pretty happy with the results!)
Packing! Is there any worse job when you are moving? Luckily, Flood Brothers Commercial Relocation Services made packing a breeze. Their system of pink, numbered crates helped to ensure that everything made it to the right location. Easy to use, and easy to move!
The only snag in our otherwise brilliant moving plan? Atlanta’s epic Snowmageddonpocalypse. After three weather-related reschedules, we were finally able to make the big move!
We enjoy hosting our vendors and clients in our new facility. If you are in the Atlanta area, please stop by for a visit at:
4855 Peachtree Industrial Blvd., Ste. 435
Norcross, GA 30092
For more great pictures, check out our Pinnacle Facebook page!
Wearables! This is all anyone in both the tech and retail arenas are talking about. Mashable says, “Wearable technology is perhaps the most prolific trend in the tech industry today.”
This infographic from Mashable highlights the life of the wearable. It all started with MIT Professor Edward Thorp attempting to invent a wearable computer that would allow him to cheat at Roulette. He wasn’t too far off the mark with a 44% success rate. From there, we’ve moved through the calculator wristwatch, the wireless webcam, and all the way up to Google Glass.
Google wanted to create a hands-free smartphone. Their idea grew into what we know today as Google Glass. Glass is an optical-mounted, voice-controlled, augmented reality wearable computer. In the beginning, it looked like the headgear you might have worn overnight attached to your braces in 8th grade. Currently, Google Glass comes in any number of fashionable eyewear pieces. And as with any trend, Google Glass wearers have already earned their own trendy nickname and have news stories dedicated to Glass use in public areas and private businesses. Here is a link to Google’s own etiquette list of Dos and Don’ts.
In the promotional products industry, as retail goes so do we. We can expect to see the wearables tech trend encroach on the promotional products industry. How long before we see custom promotional Google Glass-ready sunglasses? How about promotional watches equipped with Bluetooth for music and phone access? When will we see personalized t-shirts be RFID-equipped for event staff or VIP access?
What do you think will be the next big thing in promotional wearables? What will be next to make Mashable’s list? Tell us what you think!
Each day, businesses and employees are hustling to bring in new opportunities to help their businesses grow. Business guru and master of growing the small business Gary Vaynerchuck says the number one way to grow your business is to recognize that we are in a “thank you economy.” Companies can do that by making marketing efforts more personal. One way to do this is to give promotional products to your employees, customers and potential customers.
Here are 3 secrets to using promotional products to help grow your business:
1. Match the audience: Whether your audience is your employees, clients or tradeshow attendees the best way to Make the right impression™ with promotional giveaways is to match the product to the audience. A branded credit card-style hand sanitizer would make a memorable tradeshow giveaway at a healthcare event. Custom printed t-shirts are ideal for the outdoor music festival volunteers.
2. Quality equals exposure: The average promotional item is kept 6.6 months. Quality outerwear such as a high-quality jacket continues to provide residual value over time. The same can be said for drinkware. The Wall Street Journal stated that a branded mug can be seen as often as five times per day by its owner. It is important to choose the right drinkware with the right imprint method to make sure the idea of quality is connected with the brand.
3. Be creative: Companies can really show off their thoughtfulness and creativity with the right promotional product. The avionic team that travels overseas will see extra value in the customized international electrical adapters.The recliner company gives customized throw blankets with to their distributors and vendors.
It’s important to remember to make your marketing more personal and more specific. Knowing your audience, quality and creativity are game changers in making your brand name and services stick with potential new customers, and are key to make promotional products work for you to help attract a new audience and grow your business.
Listen up, event planners and hospitality facilities! You already know that there is no longer such a thing as a “traditional wedding.” There are entire reality television programs built around brides (or bridezillas) competing for the most unique, most memorable wedding. You see it every day. Your brides want the unique wedding experience and we are here to help you give it to them!
Two of the biggest contributors to achieving the unique wedding experience: Pinterest and promotional products.
Pinterest: Pinterest burst onto the scene in 2010 hailing itself as a “virtual discovery” tool. At the core, Pinterest is a bookmarking site. In reality, it is a crafters, foodies, and shoppers paradise. Since its inception, Pinterest has become the #1 social networking site based solely on “time spent” statistics. In 2013, Pinterest was valued at $3.8 billion and there is no slow-down in its near future.
For brides and wedding planners, Pinterest is a welcome haven for ideas and support. You can shop for dresses, get alternative venue ideas, and even plan your menu.
The Pinnacle Wedding board is one of our most popular boards.
Pinterest Wedding Boards even have their own Buzzfeed list.
Promotional Products: Promotional products can also help make a wedding even more memorable! Here are a few promotional product ideas to help your clients host a totally unique wedding experience:
Perfect for the sit-down meal AND a nice wedding favor, the Stemless Wine Glass.
A memorable addition to a beautiful outdoor wedding and a favor guests will want to use over and over: Fiesta Mason Jar Tumbler.
Event planners, hotels and venues can be ahead of the curve and offer these great ideas to their customers. Set your company apart, overhaul a wedding and help the brides and grooms that you work with create a one-of-a-kind, magical wedding day.
For more wedding ideas, please check out our Pinterest board or our website. Comment below if you know have other good ideas about how to use promotional products for a unique wedding experience.
When Pinnacle Promotions began more than 20 years ago, it was founded on a premise of doing good work and being good people. That desire has never left the heart of owners Mitch and Dave Weintraub. Recently, Pinnacle Promotions partnered with Martin Genauer and the law firm of Berger Singerman to support the Foundation Groupe Jean Vorbe in Port-au-Prince, Haiti.
Together, we worked to provide the children at the Foundation and the Foyer Divin Orphanage with more than 500 blankets and convertible bag-backpacks filled with pens, pencils, erasers and other school supplies. The Foundation was kind enough to send along pictures of some very happy children.
I acknowledge receipt of your letter from the 11th and thank you. I take this opportunity to ask you to send Martin Genauer and Pinnacle Promotions, on behalf of Foundation Jean Vorbe and the orphanage Foyer Divine, my most sincere thanks.
I attached some pictures of the children receiving the blankets that will be so useful for the coming cool months.
Once again, thank you or having thought of us and wish you the warmest regards.
Jean Marie’ Vorbe
The value of giving back into the lives of children is immeasurable. We consider ourselves fortunate to have been a part of making a difference for school children in Haiti.
On the episode of Friends titled “The One Where Joey Loses His Insurance,” Ross has begun to teach his first-ever college course. He is intent on making the right impression, and starts his very first class by introducing himself with an English accent. The hilarity ensues when Monica and Rachel stop by class one day for lunch and discover the bogus accent. He insists the entire fiasco began all because he wanted to make the right impression.
In the promotional products industry, without careful guidance it can be all too easy to make the wrong impression. Our sales team shared examples of the right way to Make the right impression.™
Right: Hand sanitizer for the hospital or doctor’s office
Wrong: Food containing nuts for the hospital or doctor’s office
Right: Branded towels for the local gym
Wrong: Orca whale stress balls for the local gym
Right: A gift pack including sunglasses, hats and sunscreen for the luxury resort in South Florida.
Wrong: Heavy, customized fleece jackets for the luxury resort in South Florida.
Right: Ribbon reflector light for a cancer fundraiser
Wrong: Zippo lighter for a cancer fundraiser.
Right: Filtered water bottle for an alcohol treatment facility.
Wrong: Shot glass for an alcohol treatment facility.
Right: Customized cowbells for the local chicken fast-food restaurant.
Wrong: Customized chicken feet for the local chicken fast-food restaurant.
At Pinnacle Promotions, we know the right way to Make the right impression.™