December 10th, 2013
The best gift I ever received was…
Pinnacle Promotions is hosting a contest to give away our top picks for Holiday Thank You Gifts. I am ineligible to enter.
However, I still want to have the chance to tell everyone about the best present I ever received.
I am a life-long Houston Oiler fan, who has converted into a Houston Texans fan. Three years ago, my husband gave me tickets to the Houston Texans vs. Tennessee Titans football game in Nashville, only a few hours from where I live. I had never before been to an Oilers or Texans football game, home or away.
My husband purchased amazing seats to the December game. He booked a beautiful hotel in the heart of Nashville. Who just happened to be staying at the hotel? Why, the Houston Texans team, staff and flight crew were all staying at the hotel. By chance, we became fast friends with the flight crew before we even knew who they were. That friendship led to player introductions, too-numerous-to-count photos, sideline passes and life-long friendships.
While Pinnacle Promotions is not giving away tickets to the Texans-Titans football game, we are giving away a fabulous gift pack of items from our top picks of promotional, customized Thank You Gifts for end of the year giving.
What is the best gift you ever received? CLICK THE FOLLOWING LINK and tell us. You just might win! ENTER HERE!
December 3rd, 2013
“That’s a Tier 2 problem.” Ummmm…what?
My laptop was not working. I had no idea what was wrong with it. So, I took my computer to a store that sells that computer, and that computer only. Upon further inspection, the technician kindly let me know that I have a “Tier 2” problem. I asked, “What is a Tier 2 problem?” He answered, “About $250.” Ummmm…what?
Many industries have their own terms that are proprietary to the market or industry. The promotional products industry is no different. We have assembled a few of our favorite terms here that some customers may know, but these terms might not necessarily be household names. Not only will we define them for you, but we’ll do it in less than #sixwords!
Four-color process: Your full-color-logo on something
Stock the closet: Your corporate stash of promo items
Setup charge: Charge to setup the imprinting machine
Imprint: Your logo or design for production
Vector: Points and lines that make shapes
Raster: Squares of pixels that make shapes
Pad print: Stamp your imprint on your item
Deboss: Elegant concave imprint on squishable item
Digitizing: Embroidered image becomes digital sewing file
PMS Color: Color number matching your brand guidelines (PMS LINK)
Run Charge: Charge per color for color printing
Flash Charge: White base for dark printing wearables
Any other terms you want us to explain in #sixwords? We’re here for you! Check out our FAQs for more information.
November 26th, 2013
According to the European Promotional Products Association, a whopping 91% of consumers keep a promotional product in their kitchen. This was surprising to me, until I realized that the EPPA was talking about me. Not only do I do this, but also I might be a promotional product hoarder.
The best burger place in the Dallas-Fort Worth area is called Scotty P’s. There are six locations. The menu items are the same at each location, but are named specific to that location. For example, the BBQ burger is called the Watson Burger at the Allen location, and the Warren Burger at the Frisco location based on prominent members of those communities.
It’s not just the food that draws you to Scotty P’s. For years, they gave a plastic cup with each drink purchase. There was no upsell attached to the cup. You bought a drink; you got a cup with their logo imprinted on it. As loyal customers, we have more than one Scotty P’s cup. The Pink cup during October was especially sought after. Some restaurants maintain arrangements with their drink brand to provide promotional cups. These cups are usually co-branded with the restaurant logo and the drink brand logo. The Scotty P’s cups are just branded with their corporate logo.
Inspired by the EPPA statistics, I decided to take a look around the kitchen. After further review, I decided I might be a promo hoarder. I own more than 30+ Scotty P’s cups. And, I don’t even live in Texas any longer.
Are you one of the 55% of people who keep a promotional product in your bedroom? Are you one of the 25% of people who use a promotional pen in the home or office? Tell us: Are you a promotional products hoarder?
November 13th, 2013
Internet-banking giant ING and their sponsorship of perhaps one of the largest sporting events took a big blow in 2012.
“Superstorm Sandy” landed on the upper east coast starting on October 22 through October 31st, 2012. Hurricane Sandy would become the second-costliest hurricane in U.S. history. The ING New York City Marathon, which was scheduled to take place on November 4, went through a painful decision-making process that resulted in the full cancellation of the marathon only two days before the event.
With the cancellation, ING and the New York Road Runners club faced a hailstorm of criticism. Runners were upset the marathon was cancelled. Runners were upset the marathon was not cancelled sooner. Participants took to blogs and social sites to express their feelings. Race organizers faced a daunting PR challenge, but one not completely unique to events of this nature. What to do with all the race swag?
From t-shirts and clappers to the actual finishers medal, race organizers faced a difficult problem. In an effort to create goodwill among racers who couldn’t race and wanting to encourage people to sign-up for next year’s race they made an unprecedented decision. They would take every opportunity to get the gear to the 2012 registrants. When race entrants showed up to the 2013 expo to get their race bibs and promotional items, the 2012 registrants were directed to a location within the Javitz Center to receive the 2012 race shirt and their 2012 finisher’s medal.
Image by Robert Reese
The icing on the PR cake for ING and the NYRR came in the form of a poncho. In light of the events in Boston last year, race entrants were strongly discouraged from checking a bag at the race start for security reasons. Following the completion of the race, if a runner had not checked a bag they were directed to a special area of the race route. Upon exiting the official race area, runners were given a customized fleece-lined poncho.
The ING Marathon is not the first event to face a swag problem. Each year teams produce promotional items to acknowledge a sporting event that hasn’t happened yet. In the event that your team is playing in the big game, chances are the celebratory shirts and hats have already been printed. When the team loses, what to do with the promotional or marketing materials? Because of licensing agreements, most items are donated overseas.
The ING NYC Marathon organizers were able to heal some old wounds by giving 2012 runners their gear and medals. And, they were able to build good will with the 2013 by rewarding them for choosing the less convenient bag option. In this case, the ponchos went a long way towards swag redemption.
October 30th, 2013
We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!
10. Police Officer – Regular or S.W.A.T style.
9. Doctor – Regular or Zombified.
8. Nurse – Regular or Sultry.
7. Football player – Extra points for the consistent team branding throughout.
6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.
5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it!
4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest.
3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”
2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!
And the #1 “Uniform as Halloween Costume” is…(drumroll please)
1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”
Tell us, did we miss anything? What is your favorite uniform as Halloween costume?
December 6th, 2012
When buying corporate holiday gifts it is ideal for the gift you are giving to have a long lasting impact. You want your customers or clients to remember your company or organization throughout the year. Here are some unique ideas to make sure your corporate holiday gifts last all year long.
1. Create your own Candy of the Month Club
Buy an imprinted candy jar and fill it with gourmet treats or candies, like the Visionsteel Apothecary Jar (pictured above). Include a personalized note and let them know you plan to refill their jar throughout the year. Mail or drop off new treats for national holidays, bizarre holidays, or anytime! Some ideas are Valentine’s Day, St. Patrick’s Day, National Candy Day (Nov 4th), National Gummy Worm Day (July 15th), and of course Halloween. Don’t show up to your client without candy or a sweet treat in your hand… it’s inexpensive and yet brightens their day!
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November 20th, 2012
It seems like everyone around me is on his or her ipad, droid, kindle…you name it! How did we survive without them for so long?
One of the hot gift ideas for 2012 are gloves that allow you to work on your devices! The Touchscreen Spandex Gloves are functional and fashionable. Now you can wait for the subway, hang out at the park; enjoy your daily activities outside in the elements without your hands freezing and be able to work your electronic gadgets at the same time!
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November 19th, 2012
Here at Pinnacle Promotions we understand the mounting pressure that starts right on November 1st. Gone are the glory days of October when gift giving is choosing the most brightly packaged candy for easily pleased trick-or-treaters. Now you have to start thinking about the holidays and looking for corporate stocking stuffers can really start to take a toll on your end of the year budget. Never fear loyal blog readers! Here’s a quick and easy guide to finding lovable stocking stuffers, all at $1 or less.
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November 6th, 2012
This week I am proud to announce the addition of PUMA to our website! I have bought PUMA merchandise for years. To me the brand stands for quality, innovative styling and fun. Here is a brief look at some the PUMA products you can personalize with your logo!!! Perfect timing for holiday gifts!
My favorite piece is the PUMA Chemistry Tote. Available in four fashionable colors, this is a great bag to bring to the gym or use for daily errand running.
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October 30th, 2012
Are you looking to wow your clients or employees with a gift that shows them your gratitude? One of the hottest trends in gifting for 2012 is personalization! Who doesn’t enjoy seeing their name or initials on a gift? It can be as small as a pen with a laser engraved touch or as unique as a calendar with the recipients name in various monthly scenes 12 different times!
Every time the recipient uses their gift, they will think of you and how thoughtful you were. And chances are, they are more likely to keep that gift longer…so if you brand the item and personalize it with their initials, the impression factor is greater!
The possibilities are endless! Items that you can personalize include totes, writing instruments, fitness gear, blankets, technology cases and more! Contact your Account Team for more information on how to personalize your 2012 End of Year gifts.
Check out a few product picks that you can personalize:
Personalized Name Desk Calendar: This calendar is pretty amazing. Show your clients how fun you are by placing their name on a calendar! The recipient will see their name in 12 different settings…and your company logo will be featured in a four-color process design as well!
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