Tag Archives: corporate gifts

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Leed’s: High-Quality Promotional Products for High-Quality Brands

Every business is always looking for growth, regardless of the industry. New business relationships are all about account acquisition, while repeat business relationships are about account management. High-quality promotional products can be key factors in acquiring new customers, as well as maintaining ongoing relationships with them.

According to the Advertising Specialty Institute’s 2014 Impressions Study, high-quality promotional products help your audience remember you, and more than one-third of recipients are more likely to do business with you after receiving your promotional products.

You can’t beat those odds.

Because of their unparalleled degree of quality and efficiency, Leed’s brand promotional products are perfect items for growing existing customer relationships, as well as creating new ones.

These promotional products do so much more than just promote your brand and logo – they also help to up your level of customer service, and they provide your audience with items they’ll use time and time again.

The following must-have Leed’s products have a track record of success, and they’re the perfect high-quality products for high-quality brands:

The Pen

No matter the style, a promotional pen can be a key element of marketing for yourself or for your business. For everyone from the savvy salesperson to the budding entrepreneur, a Leed’s promotional pen can be a useful calling card and a great way for your logo to leave a lasting impression. This Leed’s pen is an effective and affordable option for brands and audiences across the board.

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The Bag

Having custom branded bags in your marketing arsenal is a must, and having Leed’s bags is even more important. With everything from promotional laptop bags to custom reusable totes, a Leed’s bag is perfect for everyone from trade show attendees to teachers and more. Not to mention your audience be reminded of your high-quality brand every time they use your high-quality bag. Get your logo on the move with a Leed’s item like this stylish messenger bag.

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The Journal

A journal is more than just a handy tool for keeping notes. And when it’s a custom Leed’s journal, it becomes a trusty and reliable companion for your clients and potential customers. Your brand will become a go-to for jotting down quick thoughts, as well as a trusted source for storing notes and important information. If this sounds like the right fit for your logo and your business, take a look at this high-quality Leed’s journal.

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Leed’s promotional items help to represent your brand in a memorable, useful, and professional way.  Your current clients will appreciate the high-quality and efficiency that these products bring to the table, and your potential customers will be more likely to do business with you.

Here at Pinnacle Promotions, our long-standing relationship with Leed’s promotional products allows us to provide you with these items that are second to none. So go ahead - take a look.

gift

Are you doing it right? 5 Keys to Gifting

This is the time of year that our thoughts turn to gifting. Gifting can mean many things for businesses: either holiday gifts to customers that have done business within the past year, or gifting to recognize employee year-end achievements. Companies are starting to look at purposeful, appropriate gifts for the audience and for the season.

Recognition vs. Year End

Gifting at this time of year falls into two main categories: Recognition and Year-End. Recognition gifting is usually based on merit awards or department/company profitability. Year-end gifting is that gift which is given to employees or customers to thank them for service or loyalty throughout the year. You need to start at the beginning and decide exactly what type of gifting you will be doing this season. And if you are like most people, our guess is that you will be doing both!

Seasonality

The change of seasons affects the type of gifts you might be giving this time of year. It is time to update company uniforms, anyway. You may have already begun the switch from short-sleeved, pastel polo shirts to heather-colored henleys. You may have begun the switch from windbreaker to fleece-lined zippered jacket.

When gift giving, you can use this change in apparel to express your appreciation. This Melange Fleece Jacket is a great seasonal piece that won’t break the bank and makes a functional, attractive vehicle for your logo.

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Relevance

This one might seem obvious, but it is easy to miss the mark on providing relevant gifts for your employees and customers. Your high-travel sales team might not appreciate a tower of chocolate goodies as much as a quality garment bag or travel document holder/wallet. The chocolate tower might be perfect for the supporting office personnel.


Price

The season of awards and gifting can be an expensive one. Not because of the item itself necessarily, but because this is the time of year you are giving in volume. But, don’t let price influence you to not make the best decision possible. You can provide larger quantities of gifts without having to over-extend yourself. Gift for the home or desk accessories are always a nice treat. Our Corporate Gifts category offers a variety of options across several price points. And don’t forget, gifts given in trade or businesses are tax deductible in part or whole.

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Make the right impression™

Lastly, this is the gifting opportunity to help you make the right impression. You might be sending a gift to a customer who only orders from you once a year, and you want to use this gift to encourage repeat and increased business. You might be rewarding that employee who hit their sales goals for the first time ever, and this gift will help you reinforce a spirit of success. Either way, you can make the right impression with your gift initially and then get residual value from that gift all year long based on its usability and visibility in the life of the recipient.

However you plan to gift this year now is the time to start thinking about it. Your budget should include the actual gift, packaging and presentation, and fulfillment (packaging labor, shipping costs, etc.). Take a look at some good-better-best options. And, if you weren’t already thinking about gifting for recognition or year-end…maybe you should.

Tell us: What is one of the favorite year-end gifts you have ever received? What is one of the worst?

Pinnacle Promotions

Chocolate Cake, SEO and Promotional Products

Link farming used to be a standard SEO practice. Pay people to put links to your website on irrelevant or micro-sites to trick Google into believing everyone is linking to you so that you rank higher because you seem very important. Keyword loading was also standard SEO practice. Pay people to write hundreds of articles about you loaded up with your brand name and keywords and post those on irrelevant or micro-sites to trick Google into believing everyone is reading about you so that you rank higher because your name is everywhere.

Starting in 2010, Google used Panda and Penguin updates to sniff out these schemes and punish the offenders. The shift has already happened from “link farming” and “keyword loading” to “content saturation.” Content saturation is the idea that if you put out excessive amounts of content, any content, you are bound to get activity. The problem with content saturation? First, content shock: too much content and the user’s tolerance for consumption. Secondly and more importantly, relevance.

Google’s current Hummingbird algorithm is brilliantly designed to combine original site links, keywords and site content to determine relevance. And the more relevant the content, the higher Google organic visibility. So, content saturation can actually hurt your brand. Many companies will blog about anything just to get your eyeballs. It doesn’t matter if the blog relates to anything they do or sell.

So, while we will never write a blog just about chocolate cake…we WILL write a blog about how to bake a chocolate cake with promotional items! And, as an added bonus…we are going to throw in a pretty awesome recipe for chocolate cake!

5 Promotional Products to Help You Make a Chocolate Cake

1.

Swivel Measuring Spoons

Swivel Measuring Spoons
















2.
Silicone Spatula

Silicone Spatula



3.

Tiny Tot Magnetic Timer

Tiny Tot Magnetic Timer



4.

Ad-Mitt

Ad-Mitt



5.

One Cup Measure-Up

One Cup Measure-Up



And now, the easiest, best chocolate cake recipe ever!

Easiest Chocolate Cake recipe

Easiest Chocolate Cake recipe

Pinnacle Promotions

halloween4

Top 10 Uniforms as Halloween Costumes

We here at Pinnacle Promotions are in the branding business. We sell promotional items with your logo on them, branded marketing materials, and corporate gear and uniforms. So, when it comes to Halloween we can’t help but look at it through our “business” glasses. We have polled our team and developed the definitive “Top 10 Uniforms as Halloween Costumes” list. See if you agree!

10. Police Officer – Regular or S.W.A.T style.

9. Doctor – Regular or Zombified.

8. Nurse – Regular or Sultry.
Nurses

7. Football player – Extra points for the consistent team branding throughout.

6. Football referee – Last year’s referee uniforms were made extra-special by the addition of black glasses and Hoover canes to represent the blind referee take on the replacement refs used by the NFL during the 2012 strike. The Immaculate Deception still ranks as the #1 Blown Call by a Ref (Replacement Ref) in the history of the NFL.

5. Sons of Anarchy patched-jacket – You want to be in the club, you gotta wear the cut. Is there a better-branded show on TV right now? Everything on that show has a SOA logo on it!
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4. Harry Potter school uniform – We particularly love the Hogwarts logo on the chest.
Hogwarts

3. Super Mario Brothers – Always a party favorite and branded with the classic “M.”

2. NASCAR Driver – This ranks pretty high because the excessive branding on NASCAR driver uniforms just speaks to us!

And the #1 “Uniform as Halloween Costume” is…(drumroll please)

1. Superman – Is there better branding in Halloween costumes than the simple, chest-sized “S” on Clark Kent’s uniform for his “other” job?!?!?! “This is a job for Superman!”

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Tell us, did we miss anything? What is your favorite uniform as Halloween costume?

Pinnacle Promotions

Corporate Stocking Stuffers: Products under $1

Here at Pinnacle Promotions we understand the mounting pressure that starts right on November 1st. Gone are the glory days of October when gift giving is choosing the most brightly packaged candy for easily pleased trick-or-treaters. Now you have to start thinking about the holidays and looking for corporate stocking stuffers can really start to take a toll on your end of the year budget. Never fear loyal blog readers! Here’s a quick and easy guide to finding lovable stocking stuffers, all at $1 or less.

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Is Free Corporate Gift Giving Dead?

 

As I mentioned in an older post, I’m reading Seth Godin’s new book, Linchpin. His chapter on The Powerful Culture of Gifts has me thinking about some “free” gifts I’ve received lately and wondering, is free corporate gift giving dead?

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