Personalization is key in the promotional products business. But when it comes to personalization, it seems retail is following the promotional industry’s lead. From the first day that your barista asked to put your name on your cup of coffee at Starbucks, personalization was creeping into mass retail. But recently, both Gatorade and the U.S. Soccer Organization are banking on your desire to personalize their products.
Gatorade’s #WinfromWithin campaign went for the personalization angle earlier this year. You can create your own, personalized label for your Gatorade bottle. But, in creating your own label you were also entered into a contest to win a case of Gatorade bottles with your labels on the bottle.
The U.S. Soccer Organization is currently using personalization to encourage fans to purchase gear and get excited about our national team’s participation in the 2014 World Cup, which begins in Brazil on June 12th. Their “One Nation. One Team.” campaign allows you to not only purchase an official U.S. National Team jersey, but for the first time in an active World Cup season you can personalize the official home jersey with your name and number.
Tell us what you think is the next great frontier of personalization!
A smile? A gift with purchase? A full refund on a defective product?
Or, a rude clerk? A non-responsive manager? A poor-quality product?
Each day companies go above and beyond, or fail miserably, to make the right impression. Have you had a company make a lasting impression on you one way or the other? Tell us what you think is the best way to Make the right impression.™
The holidays are just around the corner, and Pinnacle Promotions is pleased to announce its next round of holiday Giveaway Games to help give you ideas for corporate holiday gifts – and hours of fun along the way.
The concept is simple. Every Wednesday from now through mid-December we will announce a new game on our blog and on Twitter. The game will be posted at any time during the day. When you solve the game, send us your answer by either e-mail to firstname.lastname@example.org, on our facebook wall or by direct message @PinnaclePromos on Twitter. We will select a winner at random on the following Tuesday. Winners will be contacted in the same manner they contacted us.
We will also be giving away free stuff sporadically between now and the end of the year so be sure to check back often or subscribe to our blog and follow us on Twitter for updates!
Riddle me this… take three!
The giveaway games logo is hiding on one of the items on www.pinnaclepromotions.com.
Send us the product number for the item when you find it…and to help you in your search:
I charge your cameras, media players and mobile phones,
But I look like your front yard – without the garden gnomes!
Answers will be accepted via e-mail (to email@example.com), via Twitter (@pinnaclepromos) or on our facebook wall through December 14th. And remember, the winner will be chosen at random so every entry has an equal chance to win!