Tag Archives: CMAs

Promotional Lanyards Care of the CMAs

Last night, my boyfriend was lucky enough to be able to attend the 44th Annual Country Music Awards in Nashville. As my coworkers (and anybody who spends in excess of 5 minutes with me!) know, I am a die-hard country fan, so I had to overcome my jealousy and live vicariously through his good fortune. Due to a long-time business relationship with the owner of a local car dealership, one of my boyfriend’s friends was able to obtain not only tickets to the awards show itself, but promotional lanyards and VIP passes to an exclusive after-party, which happened to be sponsored by the dealership.

Keep reading for tips on developing sponsorship deals to appeal to your core demographic…

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