children’s books

Free Promotional Snacks for Wimpy Kids and Non-Wimpy Kids Alike

The Diary of a Wimpy Kid books and movie (with a sequel tentatively scheduled to hit theaters in March 2011) have experienced a swift journey to success. The wildly successful book series earned author Jeff Kinney a 74 week stint on the New York Times Best Seller list for children’s books, as audiences couldn’t help but fall in love with the books’ relatable protagonist, middle school student Greg Heffley. To generate buzz for the release of the fifth installment in the Wimpy Kid series, publisher Amulet Books, a division of Abrams, is launching a cross-country ice-treat truck bookstore tour. A grand total of 26,000 promotional snacks and 26,000 books are involved with the execution of this nationwide campaign!*

*Please note: I heard about this event after this week’s Weekend Guide had been posted, but at noon tomorrow (Saturday, August 14th), one of two Diary of a Wimpy Kid tour buses begins its two week run with an appearance at Little Shop of Stories in Decatur.

Keep reading for more information about the tour and participating bookstores…

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