Tag Archives: case study

Merrell: The Pack

It all began in 1981 when Backpacker Magazine called Randy Merrell’s boots, “the most comfortable and functional boots in North America.” In the past 30 years, Merrell has become one of the top names in outdoor footwear and apparel.

Besides having great shoes and clothing, Merrell also has some great programs, including The Pack.

When you join The Pack, you join a virtual community of like-minded athletes who enjoy the outdoors as much as you do. According to their Facebook page, when you join The Pack, you get expert training tips, are able to upload your own pictures and videos, get how-to advice from Pack leaders, download healthy recipes, compete in challenges and lots more. In addition, members of The Pack also receive special promotional products.

By joining The Pack, you’re committing to a healthy and active lifestyle and by donning The Pack promotional products, you’re showing others that they too can be part of this awesome community (and get a cool shirt!)

Lee
Marketing Coordinator

Case Study: FLEETCOR

About:

FLEETCOR is a leading independent global provider of specialized payment products and services. It serves 500,000 commercial with millions of cardholders across the United States, Canada, Mexico, Europe, Africa and Asia.

The Challenge: Time and Quality

FLEETCOR was given the last minute authorization to order products for their upcoming Sales Incentive Trip, only four weeks away and in the Dominican Republic. They were looking for high quality products that met their branding guidelines but were on a tight deadline.

The Solution:

Since time was of the essence, Pinnacle created an IdeaKit in less than two hours, recommending products that historically have been successful and would deliver internationally in a timely manner. FLEETCOR selected six items for their event: The Starphire Glass Award, 5”x 7” Embossed Tropical Frames, Superior Weight Colored Beach Towels, Suncare Kits with added lip balm, the Alta Triton Water Bottle and the Riviera Striped Tote.

Fleetcor Water Bottle

Since this order was shipping internationally, Pinnacle worked directly with a major global logistics provider and the client’s hotel to ensure delivery would go smoothly. We learned, however, after the items had landed in the Dominican Republic, that the logistics company was unable to make the delivery. Despite the significant setback, we worked with concierge at the hotel and hired a taxi to pick up the packages from the airport and drive three hours to make the delivery. The items arrived at the recipients’ hotel rooms that evening.

The Result:

FLEETCOR was extremely pleased with the outcome of their order, despite one item not clearing customs. FLEETCOR declared this to be the nicest collection of products that they had ever given away at a sales incentive trip.

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