December 6th, 2012
When buying corporate holiday gifts it is ideal for the gift you are giving to have a long lasting impact. You want your customers or clients to remember your company or organization throughout the year. Here are some unique ideas to make sure your corporate holiday gifts last all year long.
1. Create your own Candy of the Month Club
Buy an imprinted candy jar and fill it with gourmet treats or candies, like the Visionsteel Apothecary Jar (pictured above). Include a personalized note and let them know you plan to refill their jar throughout the year. Mail or drop off new treats for national holidays, bizarre holidays, or anytime! Some ideas are Valentine’s Day, St. Patrick’s Day, National Candy Day (Nov 4th), National Gummy Worm Day (July 15th), and of course Halloween. Don’t show up to your client without candy or a sweet treat in your hand… it’s inexpensive and yet brightens their day!
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October 11th, 2012
If you have ever been given the task of purchasing corporate holiday gifts for your clients or customers, you know it can be very overwhelming. You want to make sure you are giving a gift that will show your customers that you truly appreciate their business but you must also stay within your budget. Here is a helpful list of things to consider when buying corporate holiday gifts.
1. Who will be receiving this gift? Who is your target?
Let’s be honest, we’d love to give gifts to everyone we’ve done business with but we have to zero in on our target, our best customers. Find out the demographics on your best customers if you don’t already know. Are they mostly female/male? Is there a specific age that most of them fall into? Can you pinpoint interests or hobbies that they all have in common? If your top customers work in an office and sit behind a computer… a desktop gift or computer accessory gift would be ideal. Or maybe your target is largely females who have an interest in entertaining… a houseware or entertainment gift would be appreciated. This key information will help you when selecting what gifts to purchase. It pays to really understand your target demographic before researching gift options.
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