Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
The final installation of the Harry Potter film series, Harry Potter and the Deathly Hallows: Part II, smashed box office records and brought in nearly half a billion dollars in its opening weekend. But the story and its revenue-generating potential are far from over, if the countless forms Harry Potterbranded merchandise has taken over the years are any indicator of just how far-reaching this franchise really is.
Guilty as charged: I am a long-time fan of “Sex and the City.” I’ve seen almost every episode of the show, went to the premiere of the movie, and look forward to seeing the movie’s sequel. With young girls now participating in Facebook polls to determine “Which ‘Sex and the City’ Character Are You?,” the series has clearly become one of the cultural phenomena of this generation.
But, as many critics have been saying, is it time for the franchise to graciously bow out before it begins to go stale? Promotional products from brand name laptops to luxury vodka are rumored to dominate the two and a half hour film and you can find merchandise inspired by (and in some cases, featured in!) the movie in stores near you.