Tag Archives: Barbie

Barbie – The Ultimate Promotional Toy

Tomorrow, March 9, marks Barbie’s 51st birthday (though she doesn’t look a day past 22). Yes it was 51 years ago that “Barbie” – named after her creator Ruth Handler’s daughter Barbara – was first presented at the American International Toy Fair in New York City. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries since its debut, despite plenty of controversy and lawsuits that have tried to deface this cultural icon. But, alas, Barbie has prevailed through the decades, enchanting the lives of little girls everywhere and helping to boost many other noted brands as a promotional toy.

From Oreo cookies to Christian Louboutin high heels, read on about some of Barbie’s most noted promotions:

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