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5 Questions to Celebrate our 20th Birthday!

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Where were you 20 years ago? Pinnacle Promotions was just starting up. What started as two brothers in a small office above the Park Bench Bar in Buckhead, north of Atlanta, has grown to a $20 million company with more than 100 employees. Humble beginnings, to say the least! Click to read about our story on our website.

In the last 20 years, Pinnacle has changed logos, developed new websites, built a 100+ person team, and moved offices three times. One thing that has never changed is our mission to help our customers make the right impression by working with them to select quality merchandise that is branded perfectly and always delivered on time.

We asked some of our longest-running employees five questions. We put a few of their answers here.

1. What is the biggest trend you’ve seen since you started at Pinnacle?

Jasmine: Technology gadgets become more and more popular every year. And not only more popular, but more advanced.

Megan: The BIGGEST trend I have seen is with TECH. From inexpensive earbuds to bluetooth speakers…everyone uses TECH items. They span across all Industries and are loved by all. Adapters, power banks, speakers, iPad cases, phone accessories, stylus pens, etc!

Katie: Technology has definitely been more of a focus. Development of systems and programs that drive efficiency internally, as well as, customer facing processes that make it even easier to work with us.

Christina: I think the biggest trend as far as products would be koozies, sunglasses, glassware…..we did soo many wedding koozies a couple years back! ha Sunglasses and tumblers seem to be popular all the time too.

2. What is the biggest change you’ve seen since you started at Pinnacle?

Shelley: The amount of people! I think when I started there were 2-3 people in art, 2 people in marketing, maybe 8 in sales and 1 person in IT and accounting plus Dave and Mitch.

Benjy: My left front tire.

Jodi: Obviously, the growth of the company is a big change. When I started almost 8 years ago, the company was much smaller and we did continue to grow but at a slow rate. Today, Pinnacle is growing so quickly! We have added so many talented and wonderful people to the Pinnacle team within a short time and continue to do so. Also, another big change was the new Pinnacle branding.

Brooke: The beautiful, new office!

Steve: More structure and improved leadership team.


3. Where do you see the promotional market in the next 20 years?

Shelley: I think products will be more retail oriented with a quicker time from being in stores to being available for branding.

Katie: I see a lot more room for competition. As potential customers become more and more Internet savvy, SEO is going to become increasingly more important.

Benjy: The CafePress model (extreme customization) will expand into larger quantity runs and B2B — basically mirroring self-publishing — and will represent the majority of ad specialty sales.

Amy: Promotional Products are here to stay! There is no denying the power and return on investment that our medium provides to our clients. Over the next 20 yrs I can see the mkt continuing to grow. The Ad Specialties market will continue capturing a larger share of advertising spend vs. other mediums. Promotional Products are and remain to be one of the most cost effective products for the amount of CPI that they deliver.

4. Where do you see Pinnacle Promotions in the next 20 years?

Jodi: I believe Pinnacle will continue to grow in its staff numbers and expertise in the promotional world. The more years of experience we get, the more knowledge we gain as individuals, teams, and departments and as a company. I believe Pinnacle will continue to work hard and have fun in the process.

Jasmine: Twice the size and still going strong! :)

Megan
: I see Pinnacle growing further to develop private labeling and designs. Pinnacle not just buying from suppliers but creating a truly unique experience on another level with products that are cutting edge and thoughtfully useful.

5. What has been the best part about working at Pinnacle?

Jodi: The people and the environment. The people are just great to work with. I really feel like everyone is more of a family and truly care about the people they work with. This makes a difference in every day happiness in your job. The environment of the office is relaxed and fun, but we also work super hard. It’s great to have that balance.

Benjy: Family atmosphere.

Jasmine: Everything is constantly changing! You never get bored around here :)

Megan: The BEST part of working at Pinnacle is working with such cool people! We are all individuals but we seem to work together well and I learn so much from everyone here. :)

Brooke: The fast-paced environment, and working alongside “A” players. Each person at Pinnacle strives to do better every day. I enjoy the encouragement and the challenge from co-workers on a daily basis. I also love Pinnacle because of its size. I feel as if I am able to work with all departments, and learn from them, as well as make an impact.

Steve: The people.

Katie: The ability to voice your concerns and make positive changes within the organization. The opportunities are endless! If someone asserts him or herself and are straight forward with what they want their career to be within the company, good things will happen! And we get to wear jeans to work everyday :)

Shelley: Making new friends. My closest friends come from Pinnacle and I am so happy to have friends that work with me.

Amy: The PEOPLE! We all learn from one another and take the lesson with us over time. All in all we have a great culture. On those days that it has seemed hard to get motivated it is not only the commitment to the company but the people on your team that keep you coming back and pushing harder.

Christina: Seeing the company grow and knowing that I helped play a small role in the success. It feels good to work at a company that you see improving each year. It makes all your hard work worth it. Pinnacle was my first job out of college, so I feel like I have really grown up alongside the company.

We recently had a huge birthday, blowout bash to celebrate! Click to see pics and video from our 20th birthday party!

Pinnacle Promotions is celebrating our birthday by inviting you to celebrate with us. Pinnacle is hosting a #Pinnacle20 Photo Contest! Post a photo using the #pinnacle20 hashtag and be entered to win an iPad Air, or other great prizes. Check out our contest at facebook.com/pinnaclepromotions for ways to enter.

Pinnacle Promotions

Are you looking for us? We’ve moved!

We are excited to announce that we are finally all settled into our new offices!

This is the fourth location for Pinnacle Promotions in our 20-year history. The process to find a new location began in May, 2013. Our organization had outgrown the offices we had called home for more than 10 years. The move involved location scouting, plan development, packing plans, and eventually the actual move, and to do all of this as efficiently and seamlessly as possible.

Owners Mitch and Dave Weintraub worked with local realtors to scout a location that would meet our current needs, but also allow for continued growth and was in a central location for employees. With the new office it was our goal to build out a state-of-the-art showroom and expand our current operations. Pinnacle circulated surveys to the entire company to find out what features were most important to the team. Then working with architect, did their best to accommodate functionality and comfort requests. (In the end, the employees are pretty happy with the results!)

Packing! Is there any worse job when you are moving? Luckily, Flood Brothers Commercial Relocation Services made packing a breeze. Their system of pink, numbered crates helped to ensure that everything made it to the right location. Easy to use, and easy to move!

The only snag in our otherwise brilliant moving plan? Atlanta’s epic Snowmageddonpocalypse. After three weather-related reschedules, we were finally able to make the big move!

We enjoy hosting our vendors and clients in our new facility. If you are in the Atlanta area, please stop by for a visit at:
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4855 Peachtree Industrial Blvd., Ste. 435
Norcross, GA 30092

For more great pictures, check out our Pinnacle Facebook page!

Pinnacle Promotions

School Supplies Supply Smiles: Pinnacle Promotions Makes a Big Impact in Haiti

When Pinnacle Promotions began more than 20 years ago, it was founded on a premise of doing good work and being good people. That desire has never left the heart of owners Mitch and Dave Weintraub. Recently, Pinnacle Promotions partnered with Martin Genauer and the law firm of Berger Singerman to support the Foundation Groupe Jean Vorbe in Port-au-Prince, Haiti.

bagTogether, we worked to provide the children at the Foundation and the Foyer Divin Orphanage with more than 500 blankets and convertible bag-backpacks filled with pens, pencils, erasers and other school supplies. The Foundation was kind enough to send along pictures of some very happy children.

haitiletter

Translation:

I acknowledge receipt of your letter from the 11th and thank you. I take this opportunity to ask you to send Martin Genauer and Pinnacle Promotions, on behalf of Foundation Jean Vorbe and the orphanage Foyer Divine, my most sincere thanks.

I attached some pictures of the children receiving the blankets that will be so useful for the coming cool months.

Once again, thank you or having thought of us and wish you the warmest regards.

Jean Marie’ Vorbe

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The value of giving back into the lives of children is immeasurable. We consider ourselves fortunate to have been a part of making a difference for school children in Haiti.

Pinnacle Promotions

Trends for 2014: More, more, more

We have had numerous vendors stop by our offices in Atlanta. We’ve seen a few things stand out as trends for 2014.

Overall, the trend we have seen in every category is the ability for a product to be more than one thing! The keys for products to be more than one thing can be boiled down to three main themes: Security, Versatility and Stress-down.

clearbagSecurity: From bags to tech gear, the thing we hear over and over is “security.” The NFL Bag policy has not gone unnoticed by manufacturers. They are creating more and more clear bags. The requests for customized clear bags have come in every shape and size, and at various price points.

Security is not limited to bags. The iWallet is a perfect example of a branded product designed with “identity theft prevention” in mind. Not only are the cards protected from deactivation from the phone, but also the grip prevents card slippage or loss. iwallet

Versatility: The key to versatility is for a product to be more than one thing. The Gwee button iPhone screen cleaner is a phone stand and a cleaner. This mouse pad is also a screen cleaner. The In-Pillow travel pillow converts from a small pillow, (with a pocket!) to a basic tablet holder to a stand-alone screen mount! pillow

Stress-down: The stress ball has been a hallmark of the promotional products industry as long as we can remember. However, the sheer volume of options in “anti-stress” promotional products has increased. You can now put your logo on everything from the traditional stress ball to Office Spa kits complete with lavender “stress relief” hand lotion.

Screen shot 2014-04-02 at 3.55.30 PMPinnacle Promotions takes the stress out of ordering your promotional products with our Rocketship 24-hour Rush Service. There are thousands of products that can be ordered with rush service and no rush charge. If there is anything that will take the stress out of your life, it is getting the right product at the right time the right way to help you Make the right impression.™

Pinnacle Promotions

Pinnacle Promotions is dedicated to helping you Make the right impression.™

Make the right impression™ Tips
Pinnacle Promotions is dedicated to helping you Make the right impression.™ We are providing helpful tips, expert advice and quality product recommendations to make you look good.



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Pinnacle Promotions

Promotional Products to Save Your Snowmageddonpocalypse

The Pinnacle Promotions office is located in the Atlanta area. We survived, along with our friends, family and colleagues, through one of the worst snowstorms in recent memory. Call it what you like: Snowmageddon, Snowpocalypse, or more accurately Snowmageddonpocalypse. People were stranded in their cars for anywhere from 1 – 20 hours. Children were stranded at schools, and worse on school buses and brave teachers and good Samaritans kept them safe and warm. There are many theories as to why this happened. And as there are many blame theories, there are that many stories or more of miraculous and random acts of kindness and selflessness.

Pinnacle Promotions was uniquely equipped to continue servicing our clients during the storm. Our account teams were able to address our customer’s needs through proprietary tools and resources, and make the necessary adjustments to make sure our clients weren’t left out in the cold.

In talking with many who were stuck or stranded, we heard over and over about the items that they really wished they had with them to weather the storm.

Some of the top comments we heard:

-“I wish I had a blanket in the car.” A customized throw or blanket would be the perfect winter item to have in the car at all times and be ready in the summer to host a picnic. Screen shot 2014-01-30 at 1.54.24 PM






-“Wish I had an external phone charger. I didn’t expect my phone to die and not be able to use my car charger.” A branded portable power source is a price-effective and compact way to come to the rescue of your clients and employees. charger






-“Can’t wait to get home and have a warm cup of coffee.” Many of those who spent hours on the roadways trying to get home were relieved to walk into their homes and grab their favorite mug to sit down for a drink to warm them through. mug






-And here at Pinnacle, we grabbed promotional ice scrapers on our way out the door to help us get the snow and ice off our windshields for the drive home. tlk1500






What items do you think would be most helpful in a snowstorm? Check out our Winter Gear section for some great ideas.

And lastly, a special thanks to all of the emergency service personnel, road crews and good Samaritans who helped those who were waylaid by the storm.

Pinnacle Promotions

Products for Hot Weather Races

If you live anywhere on the East Coast, especially the Southeast as we do, there’s no doubt that you’ve seen an influx of pictures of car thermometers on your friends Facebook pages showing the temperatures soaring above 100 degrees. We’ve even put one on our Facebook page here at Pinnacle, though it seems that 102 was not much to brag about compared to other cities.

However, 102 degrees is no joke when you’re outside competing in a 6.2 mile road race and that’s what 60,000 people intend to do this Independence Day as they participate in the Peachtree Road Race, one of the world’s largest 10Ks.

Peachtree Road Race

Creative Commons Licensephoto credit: chippenziedeutch
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Weekend Guide: Brew Your Cask Off, Luckyfest, American Craft Council Show

Hello, local readers! Hot off the press is this week’s edition of our weekend guide, filled with the best things to do in and around Atlanta this Thursday through Sunday. As always, be sure to add anything we missed in the comments section. Enjoy your weekend!!

Brew Your Cask Off


Keep reading for more information about Brew Your Cask Off, Luckyfest, the American Craft Council Show and other exciting weekend events!

Weekend Guide: Cupid’s Undie Run, Q100’s Bitter Ball and more!

Hello, local readers! Hot off the press is this week’s edition of our weekend guide, filled with the best things to do in and around Atlanta this Thursday through Sunday. As always, be sure to add anything we missed in the comments section. Enjoy your weekend!!

Keep reading for more information about Cupid’s Undie Run, Fashion Uncorked, Oysterfest and other exciting weekend events!

The street food scene: “If we didn’t have phones, what would we do?”

Many people can’t imagine life without a cell phone, but believe it or not, most of us would probably be okay (though inconvenienced). There are some businesses, however, that have built strong foundations almost exclusively through the mobile web, and without phones, they’d have a hard time surviving. One industry that is full of entrepreneurs who you’ll never see without smartphones in hand? Street food, which has developed a pretty impressive presence here in Atlanta through the power of mobile marketing.

As Jordan Chambers of Rattletrap Street Coffee bluntly puts it in the video below: “If we didn’t have phones, what… would we do?”

Coffee Gets Creative from Allies on Vimeo.

When you leave home without your phone, will it have a direct impact on how much money your business makes that day? For street food vendors like Rattletrap, the answer is yes. For most of us, though, the only thing that spending a few hours without our cell phones will keep us from doing is sending a text message or two.

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