Tag Archives: athletes

Promotional Products to Channel Your Inner Athlete

With more and more consumers choosing organic and fat-free foods over the regular, and getting in on the latest exercise trend, tapping into the health & fitness industry for your marketing efforts will help you Make the right impression.™

How can you connect with those health-conscious consumers and successfully promote your brand? That’s where promotional products play in to your marketing strategy. With the right promotional products, you can help each and every customer channel his or her inner athlete, and put your brand at the forefront. Here is just a selection of the ways in which you can reach out to potential customers with great giveaways.

Active Health Tracker & Heart Rate Monitor

 Fitness trackers of all sorts have sharply risen into popularity recently. Knowing everything from your heart rate, calories burned, distance walked, sleep patterns, and more, gives the customer some peace of mind. Customers feel like they can adjust their daily routine accordingly, and take better control of their health. These devices can be a tad expensive, but now that is not a concern. By custom branding this tracker and handing it to customers as a branded giveaway piece, they appreciate all the same benefits that they would have with the popular trackers, while your corporate logo custom printed on the band will travel with them wherever they go, and will be seen far and wide, without busting your budget (or that of the customers)!

 Active Health Tracker & Heart Rate Monitor

Ultimate Gym Set

With the Ultimate Gym Gift Set, the customer will have exactly what he or she needs to make it through a good workout. The customer can stay hydrated with a water bottle in hand, keep energy up with favorite songs playing through earbuds, and even safely hold a mobile device or music player using the armband holder. Each one of these items can be custom branded with your business logo, to remind customers that your brand is making the workout possible, and to potentially increase your brand awareness. This set acts as a unique promotional gift that shows consumers that you really do care about their health.

Ultimate Gym Set- Water bottle, earbuds and armband

 

Fitness Towel

After the tough workout, nothing feels better than a cool down. Grab a cold water bottle, and wipe away the perspiration with this soft and light, 100% cotton Fitness Towel. If you are in the fitness business, or are even hosting a health or sporting event, this promotional towel is an excellent option. You have substantial space to boldly custom print your corporate branding across it, which in turn allows you to easily spread the word of your business, and grab the attention of a much larger audience.

Fitness Towel

Maintaining a healthy lifestyle is a priority for many consumers. Take this into consideration, and your brand can motivate those customers, and inspire potential customers to channel their inner athlete. With custom promotional fitness & wellness products, you can and will expand your brand reach significantly, and clearly communicate your unique brand story.

Get “Athlete” Fit with Mixed Martial Arts

boxing glovesIn an article from the New York Times, health columnist Joe Brescia, explained how professional athletes are incorporating mixed martial arts into their work out regimens as a way to increase their mental and physical performance. However “new-age” this training routine may seem, the art of mixed martial arts is hardly “new-age;” in fact this cultural practice even dates back to ancient Greece.

During this era, Olympians would train using a similar combat sport called, “pankration.” Through out history various cultures’ combat sports melded together until the earliest form of modern mixed martial arts, “merikan,” was formed during the early 1900’s. “Merikan” incorporates both European and Japanese styles of fighting.

Fast forward to today, professional baseball players and football players claim that training with mixed martial arts is creating a competitive edge over their colleagues.  So much so, athletes like Adam Dunn of the Chicago White Sox, Brad Penny of the Detroit Tigers, Russell Martin of the Yankees, and the entire Atlanta Falcons’ team are keeping their routines under wraps as if they were part of their playbooks.

So how does it work? The MMA (mixed martial arts) trainers put together sequences that mimic how athletes play. For example, in order to throw a pitch, a pitcher’s movement involves lifting the knee, throwing the arm forward, and swinging the opposite back leg. In order to strengthen the muscles that control these movements, the trainer mirrors a pitcher’s sequence by having them raise the knee, forward punch, and end with a back kick.

One could argue promotional fitness accessories, like tracking monitors and punching bags could encourage any individual to improve their overall performance; but these teams and players are “drinking the kool-aid.” With this “new” training routine in place, some players even claim it’s improving their mental game, too.

Lauren Cohen

Multimedia Coordinator

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