Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
Amazon.com’s new mobile app business is scheduled to launch today, but the fact that it’s not open doesn’t mean it hasn’t been attracting media attention. On Friday, Apple filed a lawsuit claiming that Amazon’s use of the “Appstore” name violates Apple’s “app store” trademark. Representatives from Amazon have not commented specifically on the lawsuit, but have been stressing the differences between their technology and Apple’s.
Although both build applications for promotional electronics, Apple focuses on the iPhone and iPad while Amazon provides apps for Android phones and tablets. Furthermore, using their vast e-commerce experience, Amazon’s Appstore will be able to recommend apps based on users’ past purchases. For example, if I bought a Chicago Bears jersey on Amazon, the platform may suggest that I purchase an app to provide me with NFL stats and scores.
As consumers await Amazon’s Appstore launch and the pending lawsuit, they are turning their attention to other news from the promotional electronics industry: the alleged AT & T Inc. and T-Mobile USA merger.