Excessive perspiration in public is a no-no. Unless you are sweating to unlock a hidden memo on your workout t-shirt. Puzzled? Read on to find out more….
Well, Memorial Day is fast approaching, and if you are anything like me you are probably planning your outfits for the long weekend. Okay that might just be me, but even if you are not, here are a few cool picks for those lazy days of summer that lay ahead of us.
Being green is not a trend anymore; it’s becoming a way of life, a natural progression in both personal lifestyle and corporate culture. As I become greener in my own environment, I had to check out the new green products that are available in corporate apparel. Here are a few fun styles that are eco-friendly and fashionable to boot!
“Yo Sumo.” The Spanish phrase, which in English translates to “I count,” forms the basis of PepsiCo’s current campaign addressing Hispanic Americans. The campaign hopes to spur Hispanic consumers not only to participate in the 2010 Census, but to make their citizenship “count” to the fullest extent. Instead of just filling out the form and being included in the census tally, “Yo Sumo” urges them to discuss their experiences and influence on the American nation via Pepsi’s interactive website, http://www.pepsiyosumo.com. Popular Hispanic actress Eva Longoria Parker is slated to collaborate with Pepsi to film a documentary based on anecdotes posted to the site. The “Yo Sumo” website has already caught on within America’s Hispanic community, and many fans of the initiative have purchased official “Yo Sumo” custom t-shirts (pictured above). Lots of “Yo Sumo” supporters proudly wear their logo apparel in profile pictures on social networking sites to communicate their excitement to friends and family!
As was the case with the last national census in 2000, experts expect Hispanic consumers to comprise a large portion of respondents, reminding marketers about their immense purchasing power. If you compete in an industry that targets largely Spanish-speaking market segments, there are lots of promotional products that you can customize in order to reach out to these consumers. You can, and should, take immediate action to diversify your marketing mix to appeal to Hispanic audiences. Consider ordering items like these calendars featuring Spanish text or imprinted pens that sound a cheery Spanish voice recording to end users when their heads are pressed down. In addition to items with predetermined stock messages in Spanish, don’t forget that you can tailor any promotional products to people of any native language by specifying your own custom content and graphics.
Team Lead – Social Media
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A study of Internet usage released by The Nielsen Company shows that Americans nearly tripled the amount of time they spend on social media sites and blogs between August 2008 and that same month one year later. Over the course of that time, people developed and altered the way that they gain information. Not only are consumers turning to online news sources such as CNN.com or the New York Times online, but also people are garnering more of their news from sites such as Facebook and Twitter. This means that hard news stories- about the earthquake in Haiti or the latest status update on healthcare reform- are cluttered with personal status updates, such as what John Smith ate for dinner last night or the color of Jane Doe’s new hat. What’s more, consumers are hearing the news through secondary sources that cannot help but add their own personal bias.
Personal bias about online news also applies to brands. Social media sites provide an easy and uncensored outlet for shoppers to share their likes and dislikes about certain products, companies and customer service experiences. Thus, as consumers spend more and more time on these sites, effectively changing the way they share and acquire information, marketers are forced to shift their campaigns as well. And they are. The same Nielsen study reveals that while the time consumers spent on these sites tripled, the amount of money that businesses spent advertising online increased 119 percent during that same time span.
Having been born and bred in Georgia, I am no stranger to the distinctive green and yellow logo featured on John Deere promotional products. Okay, so I grew up in the metro Atlanta area, where farmland is sparse and suburban residents have no need for heavy duty John Deere agricultural equipment to manicure their manageable front yards… Nevertheless, I had peers who would not leave home without their trademark John Deere trucker hats. I always knew that the brand had a longstanding, loyal following in the Southeast, but during my teen years, I viewed it as more of a trend- wearing John Deere paraphernalia made people my age appear “rugged” and “outdoorsy”. Looking back, I wonder if even half of the John Deere-clad teenagers I knew had ever stood within 3 feet of an actual tractor!
An article on BrandFreak.com discusses John Deere’s current campaign, called “What Will You Create.” It features actual customers who have accomplished amazing agricultural feats using John Deere equipment. For example, take Larry Carlson, a New Yorker who transformed a 5 acre potato field into a Tuscan-inspired panorama of gardens and mazes using tractors made by- you guessed it- John Deere. Keep reading…
With the preliminary round of the 2010 NCAA Championships only two days away, school allegiances and rivalries are at an all-time high. Will the Jayhawks stay at number one in the Midwest? Will they square off against Duke in the semi-finals? I sure hope so. Both teams, who enter the tournament holding the top spots in their conferences, proudly hold three championship titles. But that is nothing compared to the University of Kentucky Wildcats, a team with a very respectable seven wins under their belt.
I’ll be watching to see if the Wildcats come out on top again this year but even if you aren’t a basketball fan or your team just didn’t make it this year (Ohio State’s 69-68 victory last week over Michigan in the quarterfinals of the 2010 Big Ten Conference Tournament was heartbreaking to many in the Midwest), there are plenty of other reasons to tune into the NCAA basketball tournament. The tournament- more commonly referred to as the Final Four or March Madness- isn’t just about basketball.
The Olympics ended Sunday, but for avid speed skating fans a few questions still remain to be answered. For one, why did Apolo Anton Ohno keep yawning before races? Was the most decorated American Winter Olympian in history tired? Bored?
No. After watching a post-race interview with Ohno, I can confidently say the American short track speed skater was neither tired nor bored. The yawns relax his facial muscles and help him prepare for competition, Ohno explained. Also helping him prepare for his outstanding performances were his music, headphones and signature bandanas, which he wore fervently for each event. As most sports fanatics know, Ohno is certainly not alone in his pre-game rituals. The question remains as to whether or not these superstitions actually influence an athlete’s performance.
“It’s very helpful for players to have consistent rituals, both for pregame preparation and during competition,” said Mary Fry, an associate professor at University of Kansas, Lawrence in the Department of Health, Sport, and Exercise Sciences. “Rituals help athletes maximize their performance under pressure. Without rituals many athletes have a tendency to speed up or slow down their regular play, making them more susceptible to making errors.”*
As Fry explains, rituals help athletes to get into their zone. And this theory doesn’t just apply to Olympic-level or professional athletes. Despite my lack of coordination, I have been playing in an adult dodgeball league for the past two months. Every Saturday at 1 o’clock, my teammates and I faithfully arrive at the local gym, ready to dodge, duck, dip, dive and…. Dodge. This weekend, we took third place in the championships and I think our success was due in part to the logo apparel we wore routinely for every game. Our pink shirts, imprinted with the league name and company sponsors, helped the team look unified, feel more confident and thus perform better.
We might not be ready for the Olympics, but we’ll take logo apparel and a bronze medal any day!
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