If you’re like me, you can’t wait for the email or phone call telling you that the package you ordered online has shipped. Whether you purchased a new apparel item for yourself, a gift for a friend, or even just your schoolbooks, it’s exciting to get home after a long day and find a package waiting on your doorstep.
On the flip side, there’s nothing worse than arriving home and – instead of seeing your goods – finding a note stuck to the door alerting you that no one was home to sign for the package and thus it could not be delivered. Well, not anymore!
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Welcome to this week’s edition of “Trending Topic Tuesday,” where we share our take on what’s going on in the world and what promotional products would appropriately (or inappropriately) market the subject matter.
While you may have seen – or perhaps even own – promotional media storage cases for the Amazon Kindle that have been imprinted with a brand’s custom design, logo, or message, a recent announcement from Amazon proves that protective cases are not the only way brands can make an impression on Kindle owners. Amazon will soon offer a less expensive of the Wi-Fi only Kindle 3 with built-in advertisements.
At $114, buyers will save $25 off the current Wi-Fi only model, but will be faced with sponsored screensavers from retailers including Olay, Buick, and Visa when the device is idle, and will encounter occasional special offers nestled among the pages of their e-books. Purchasers are encouraged to vote on which “attractive” advertisements they want to see included on the new version of the Kindle 3, giving them nearly the same amount of agency they have when choosing from the array of promotional media storage cases available in stores and online, as well as in the form of giveaways and corporate incentives.
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As more and more people invest in gadgets such as Kindles, iPads, and blackberries it is important to have the right promotional media storage cases to store, charge, and protect them.
Just last Friday, Mashable reported that Kindle books were now outselling paperbacks on Amazon, just six months after e-books outsold hardcovers. Now, Amazon can say e-books are responsible for their $10 billion earnings in a single quarter.
As portable electronics grow in popularity companies should consider using promotional media storage cases to promote their brand or service. Whether a person uses there iPad in a coffee shop or a trade-show, people pay attention to the device and the case they store it in. Continue reading →