Tag Archives: advertising products for non-profits

Top Tips for Choosing the Right Promotional Products

By now, you should know that promotional products offer tremendous value to that advertiser, as well as to the recipient.

According to research by the Advertising Specialty Institute, one third of recipients said that they are more likely to do business with an advertiser after receiving the promotional item than they were beforehand.

Recipients not only remembered the name of the advertiser, they also overwhelmingly felt more positive about the advertiser.

With this information in mind, you should know that promotional products can convey your company message creatively. But to achieve the maximum impact, you have to give the right product to the right person, and still stay true to your business image.

What does it really take to choose the promotional products that work for your business (and satisfy customers)? Without a clear marketing strategy, you are setting yourself up for trouble.

This applies to every company, whether a non-profit organization or a small business. Here are some tips to choose the promo products to make your business shine and Make the right impression™.

 Know Who You Are

It goes without saying that you should know your products and services inside out. But aside from that, you should know your company values, what you represent, what sort of image you want to present, and what is your brand message. You should build your marketing strategy based on that. Ask yourself if the product in question is appropriate for your brand. For example, if your business is in the educational industry, a custom beach towel may not be the ideal choice, but a custom clipboard folder may be better. It sounds too obvious, but by knowing yourself, you can know your customer too. That means that you can tailor your product to meet the needs of your target customers, while still building your brand accordingly. Also, you could consider distributing one sort of promo product to existing customers, and a different one for potential customers, as you are conveying two different messages–one as a reminder, and one as an invitation.

10.5 lb./doz. Mid-Weight Colored Beach Towel                Clipboard Folder               

Be Unique

When it comes to promotional products, all too often, businesses choose generic products that they may personally like, but in the end are forgettable. The idea is to convey your brand message in a way in which customers feel appreciated, and your brand is remembered. To put your best foot forward and make the right impression™, choose promotional swag that is in tune with your brand and connects with customers on a personal level. For instance, a non-profit company could swap out a general promotional notepad for a Recycled Jotter & Pen. Choose a product that will be a memorable keepsake, unlike a generic product that any company could use. Consider what sort of items your competitors are likely to give away, and go against the grain, but remember to represent your company appropriately and creatively. If everyone in your field is giving out cell phone holders, think of what makes you unique and make your decisions based on that.

The Recycled Jotter & Pen                       The Coloma Cell Phone Holder


Consider Location

Think about how and where you are planning to distribute the product. If it will be at a company picnic, you have more leeway to customize larger promotional items like a cooler tote, while at a trade show, something lighter may be in order, like a convention tote. So make sure that you take location of product distribution into account when selecting the most effective and appropriate promotional products.

 Icy Bright Cooler Tote                       The Chattanooga Convention Tote

As you can clearly see, there is more to the story of promotional products than meets the eye. Promotional products are highly valuable tools to include in your marketing strategy, but only if you know how to make them work for you.

When you have a clear strategy, an understanding of your brand and your customer, and a unique selling position, choosing the most effective and most appropriate promotional products for your business to give away to both potential and new customers will be straightforward.

But always remember that if you are still completely lost, you have Pinnacle Promotions.


Promoting American Heart Health Month in February

February is American Heart Health Month and the American Heart Association is celebrating their 10th year of “going Red”. Whenever I read that the #1 killer of women is heart disease it still always surprises me, I’m not sure why. For this reason alone, I am happy to see this campaign gaining traction to educate Americans on living a heart healthy lifestyle. [Quick Tips for Eating a More Heart Healthy Diet below]

Many companies, organizations and nonprofits are celebrating American Heart Health month by wearing red, hosting fundraisers and events, and posting pictures of heart shaped supporters. (Have you seen all these fun, group pictures of people cluster together in a heart shape popping up on Facebook and Pinterest?) Many of these fundraisers giveaway or sell promotional products to support this cause. You can purchase apparel, bags, accessories, and even cookbooks on the American Heart Association’s Official Store, www.shop.heart.org.

Maybe your company is looking to create their own heart-inspired promotional products or apparel… well, we definitely have you covered with lots products available in Red as well as heart-shaped products. I’ve created a pinboard, Go Red for American Heart Health Month with a great sampling of products I’ve seen trending and products that we offer with your logo. You can also shop our website to find many more red promotional products.



Quick Tips for Eating a More Heart Healthy Diet

  1. Choose foods that are low in saturated fat and cholesterol. Look for foods displaying the American Heart Association’s heart-check mark to quickly and easily spot heart-healthy foods in the supermarket.  Check out heartcheckmark.org to learn more.
  2. Select fruits and vegetables that are deeply colored throughout – such as spinach, carrots, and berries. They tend to be higher in vitamins and minerals. Berries are rich in a type of antioxidant called polyphenols, which can lower blood pressure and boost “good” HDL cholesterol.
  3. Switch from using butter to olive oil or canola oil which can lower cholesterol levels.
  4. Choose whole-grain, high fiber breads instead of white bread. The soluble fiber in whole-grain foods reduces the absorption of bad LDL cholesterol into the bloodstream, helping to keep arteries clear.
  5. Eat more fish. The American Heart Association recommends you eat one serving of grilled or baked fish at least twice a week.

Is your company or organization incorporating causes and non-profit work in their company culture? What causes do you support?



Merchandising Manager

Team Promotional Products for Multiple Sclerosis Fundraiser Participants

MS Walk participants with promotional productsTwo weeks ago, I participated in Walk MS, an annual 5K race sponsored by the National Multiple Sclerosis Society to raise money for research to find a cure for multiple sclerosis. Multiple sclerosis is a debilitating neurological disease that affects between 2 and 150 per 100,000 people, depending on the country or specific population.

I have been involved with the race for several years and have witnessed its evolution into a successful, well-attended event. From warm-up activities like yoga and dance-offs to closing ceremonies with prestigious guest speakers, each year has proven to be more exciting than the last, and the promotional products given away as prizes help spur fundraisers to raise more and more money for the cause. Read full article…

splatter cinema presents rosemary’s baby & advertising products for non-profits

splatter-cinema-logoLast night I had the pleasure of viewing Rosemary’s Baby at the Plaza Theater here in Atlanta. I had never before seen Roman Polanski’s 1968 horror classic, and Splatter Cinema sufficiently hyped the movie beforehand with “authentic recreations of some of the most graphic scenes of the film” right in the theater lobby. Anybody know where I can find the picture of me posed with a bloody babydoll next to a cloaked man wielding a knife? Thanks.

The lobby also held a table of branded t-shirts, coozies, and handmade horrific handbags. This kind of branded merch and other advertising products for non-profits have a dual effect: both spreading awareness about the brand and raising money to support the organization.

Keep reading.

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