From the stadium to the streets, the New York Yankees certainly know how to get fans’ attention. They’ve won more World Series championships than any other team in Major League Baseball, they completed the 2009 regular season with the best overall record, and even non-baseball fans can’t avoid hearing about Alex Rodriguez’s love life (Madonna! Kate Hudson!) Earlier this month, the team increased media frenzy by unveiling a line of logo apparel at Yankee Stadium.
The new line features personal designs from six players including pitcher Andy Pettitte and outfielder Nick Swisher. The Yankees t-shirts, jerseys and caps- which honor the players’ heritage and hometown- joins signature merchandise already for sale by New York Mets, Philadelphia Phillies, and the Minnesota Twins. Judging by the fact that merchandise is flying off the racks, this logo apparel definitely hit a home run with baseball fans!
Sarah
Marketing Coordinator