In case you missed it, yesterday marked the official beginning of the Major League Baseball season. The Atlanta Braves were on the road playing the Washington Nationals, but that didn’t stop Atlanta fans from cheering on their home team with promotional spirit accessories ranging from apparel to foam fingers. And all that cheering paid off: the Braves opened their season with a win!
In addition to helping loyal fans show support, promotional spirit accessories are a great way for marketers to reach their target audience. Baseball fans are not only a captive group, but these days, attendees almost expect to get a branded giveaway when they enter the stadium. This year, Pittsburgh Pirates fans can look forward to t-shirts presented by Waste Management, while Indians fans in attendance on July 24 will receive branded skateboards as a potential promotion for the X-games. Ever yearned for a Snuggie to call your own? Don’t miss the Dodgers game this Sunday.
While ESPN’s list of best and worst MLB promotions is highly entertaining, it’s important to keep in mind that you don’t have to have a Major League budget to distribute spirit accessories. Schools and businesses alike can find affordable items to promote their message at college sporting events or increase team unity during a company-sponsored sports league.
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