Sex Sells – Even in the Promotional Products Industry

And Advertising Specialties Institute’s latest issue of Successful Promotions features an 11-page spread that aims to prove it through the examination of five recent marketing campaigns with sexy themes – and profitable outcomes. Perhaps they took a nod from their own assessments in their decision to put sexy ‘celebutante’ Kim Kardashian (whose ads for Carl’s Jr. feature her indulging in their salad in bed) on the cover.

If you don’t have the budget to hire a celebrity spokesperson to amp up your ads, you can still put a little sex appeal into your marketing efforts by incorporating sexy promotional products that will “add a little va-va-voom to your next promotion,” according to ASI.

My personal favorites include the custom thong and cami set and the ‘candom’ – the can cooler that resembles and oversized condom. ASI promotes it as “a fun way for college health clinics, hospitals and doctors to send a safe-sex message.” You can check out these items and all the others on page 51 of the issue.

Team Lead – Multimedia
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