With temperatures consistently reaching record highs across the country, it’s safe to say that this has been one hot summer! But the weather isn’t the only thing turning up the heat. This month, Counselor Magazine is featuring the hottest products in the promotional products industry. From golf bags and kites to koozies and cookies, this list is full of unique AND practical giveaway ideas to keep your brand sizzling year-round.
Let’s start with the dog days of summer. During this time, when clients and employees are looking for fun weekend escapes, consider distributing branded items that recipients can use on vacation. Counselor suggests kites with full color logos and travel pillows, and I’ll also add water bottles and personalized sunscreen to the list of effective summer giveaways.
As summer fades into fall, it’s time to gear up for back-to-school marketing campaigns. Schools and other organizations in the education industry can welcome students and encourage team spirit with high quality gifts (think a nice letter jacket) and affordable giveaways alike. Fall also marks tradeshow season, making it the ideal season for social media tie ins and direct mail campaigns. In fact, companies that send unique yet functional mailers before a show increase the likelihood that attendees visit their booth; Counselor suggests including a car maintenance folio imprinted with your company’s logo and I also like the die-cut seed paper pictured above.
While small giveaways are effective marketing pieces during tradeshow season, corporate gifts are must-have seasonal products during the winter months. Eye-catching edibles, such as cookies and chocolates, are always fan favorites. You can also thank loyal customers and employees with sophisticated cigar sets, vintage wines with personalized labels, and more.
In addition to distributing promotional food products, golf items make great gifts – during the holiday season and into the refreshing days of spring. Recipients will take custom gold balls and iron head covers with them to the green, increasing your company’s visibility as a result.
For more ideas on how to effectively advertise your organization with promotional products throughout the year, be sure to check out our entire category devoted to seasonal products.
Sarah
Content Manager