It’s officially fall and (thankfully!) the weather is starting to get cooler. I’ve noticed a few of the fabulous fall colors starting to show in the trees, and I can definitely feel the beginnings of fall in the air. As corn mazes and fall festivals begin to pop up our Weekend Guide and personal calendars, I can’t help but think about all the fun that comes with the change in the season.
I personally have to admit I’m in love with Autumn. It’s by far my favorite time of the year here. The colors and cool breeze are the best. And without going into too much detail about my craziness, I’m a hugely big sucker for Halloween. I love the costumes, the decorations and of course the cute little goblins and ghouls. I guess it doesn’t hurt that there is always an abundance of candy left over after the 31st as well!
My family has always gone all out for the occasion so I guess it comes with the territory that I would try to incorporate the festivities into my marketing efforts as well. Of course for me, my Halloween planning starts with finding perfect seasonal products to fit within my marketing mix.
To pick the perfect product for my campaign, I take some time to plan out my promotion. Is this for customers, employees or even kids? Do I want the focus of the promotion to be specifically geared to Halloween? Or should it be more generally focused around the fall season? By answering these questions, you can help narrow down your options to include only those that are best for your business.
If you need a small gift or handout for your promotion, a custom Halloween bag or lollipop could do the trick. For a more personal or higher-end treat, however, a customized caramel apple or apothecary jar filled with candy might be the way to satisfy a sweet tooth. With tons of candy and food gifts available, you could give a small tasty treat to everyone on your list without dropping much cash.
Enjoy the season!
Kim
Merchandising Manager
image from mcdlttx’s flickr photostream