Yesterday was a day that many Pinnacle employees had been dreading for several weeks (including Deidre, pictured here). The occasion can be summed up in a mere seven letters: FLU SHOT. We all knew it was in our best interest to suffer the brief pain associated with the shot; nevertheless, grumbling and complaining pervaded the office during the few hours prior to our scheduled visit from a certified healthcare professional. Several people opted for the painless flu mist, but the majority of staff members walked out of the make-shift flu shot station with that telling symbol of bravery adhering to our arms: a bandage.
As much as I hate shots, I have to admit that I always enjoyed going to the pediatrician and being able to choose my own bandage. Minnie Mouse was a favorite, but the Care Bears were a close second. Bandages, despite their short lifespans, are valuable promotional tools to advertise any brand, even a personal brand, as demonstrated by rap superstar Nelly in 2001 and basketball player Dwyane Wade in February of this year. Why not customize a bandage or bandage dispenser to communicate a unique message? Create a cohesive campaign based on the sentiment that your company can fix any “boo boo.” The originality you can employ when utilizing promotional bandages is unlimited- from font colors and styles, to patterned bandage containers, to catchy taglines, a bandage is an ideal blank canvas to feature your custom content.
While writing this blog post, I began to wonder about the history of designer bandages. As a product of the digital age, my first instinct was to turn to Google for answers. Here a few of the results I stumbled across, and I’ll let you pass your own judgments about whether these examples are fashion forward or just plain weird. What do you think about designer bandages? Leave a comment below with your opinion.
Team Lead – Social Media
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